Organízate con las colecciones
Guarda y clasifica el contenido según tus preferencias.
Descripción general de los temas de aparición en búsquedas
En los temas de esta sección se describe cómo puedes influir en la forma en que aparece tu sitio web en la Búsqueda de Google.
Usar datos estructurados
Con los datos estructurados, Google puede comprender el contenido de las páginas que analiza. Puedes ayudarnos proporcionando información concreta sobre tu sitio para que este pueda aparecer con funciones enriquecidas en los resultados de búsqueda.
Funciones que utilizan datos estructurados
A continuación se muestra una lista de las funciones que usan datos estructurados:
Programa para primeros usuarios
Para que los usuarios tengan la mejor experiencia posible, Google prueba algunas funciones con un número limitado de organizaciones. Estas son las funciones que forman parte del programa de primeros usuarios:
A menos que se indique lo contrario, el contenido de esta página está sujeto a la licencia Reconocimiento 4.0 de Creative Commons y las muestras de código están sujetas a la licencia Apache 2.0. Para obtener más información, consulta las políticas del sitio web de Google Developers. Java es una marca registrada de Oracle o sus afiliados.
Última actualización: 2025-08-04 (UTC).
[null,null,["Última actualización: 2025-08-04 (UTC)."],[[["\u003cp\u003eThis documentation provides information about enhancing your website's visibility in Google Search and other Google properties.\u003c/p\u003e\n"],["\u003cp\u003eIt explains how to manage your site's appearance in search results, including site names, snippets, sitelinks, and more.\u003c/p\u003e\n"],["\u003cp\u003eLeveraging structured data is crucial for Google to understand your content, enabling richer search result displays through features like carousels, FAQs, and job postings.\u003c/p\u003e\n"],["\u003cp\u003eThe Early Adopters Program offers access to pilot features like package tracking and structured data carousels before they are widely available.\u003c/p\u003e\n"]]],["This document outlines methods to enhance website visibility on Google Search. Key actions include optimizing elements like AI overviews, byline dates, favicons, and site names. It emphasizes using structured data to help Google understand website content, leading to richer search features. Various structured data types are listed, such as articles, events, and products, enabling enhanced search result displays. Additionally, it mentions features currently in an early adopters program, like package tracking and structured data carousels.\n"],null,["# Google Search Appearance | Google Search Central\n\nOverview of Search appearance topics\n====================================\n\nThe topics in this section describe how you can influence how your website appears in Google Search.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [AI features](/search/docs/appearance/ai-features) - [Business details](/search/docs/appearance/establish-business-details) - [Byline dates](/search/docs/appearance/publication-dates) - [Favicons](/search/docs/appearance/favicon-in-search) - [Featured snippets](/search/docs/appearance/featured-snippets) - [Flexible Sampling general guidance](/search/docs/appearance/flexible-sampling) - [Google Discover](/search/docs/appearance/google-discover) - [Images](/search/docs/appearance/google-images) | - [Site names](/search/docs/appearance/site-names) - [Sitelinks](/search/docs/appearance/sitelinks) - [Snippets](/search/docs/appearance/snippet) - [Title links](/search/docs/appearance/title-link) - [Top Places List](/search/docs/appearance/top-places-list) - [Translated results](/search/docs/appearance/translated-results) - [Videos](/search/docs/appearance/video) - [Visual Elements gallery](/search/docs/appearance/visual-elements-gallery) - [Web stories](/search/docs/appearance/enable-web-stories) |\n\nUsing structured data\n---------------------\n\n\nGoogle uses structured data to understand the content on the page. You can help us by providing\nspecific information about your site, which can help your site display in richer features in\nsearch results.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [List of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery) - [Understand how structured data works](/search/docs/appearance/structured-data/intro-structured-data) - [Generate structured data with JavaScript](/search/docs/appearance/structured-data/generate-structured-data-with-javascript) | - [General structured data guidelines](/search/docs/appearance/structured-data/sd-policies) - [Enriched search results](/search/docs/appearance/enriched-search-results) |\n\n### Features that use structured data\n\n\nHere's a list of the features that use structured data:\n\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [Article](/search/docs/appearance/structured-data/article) - [Breadcrumb](/search/docs/appearance/structured-data/breadcrumb) - [Carousel](/search/docs/appearance/structured-data/carousel) - [Course list](/search/docs/appearance/structured-data/course) - [Dataset](/search/docs/appearance/structured-data/dataset) - [Discussion forum](/search/docs/appearance/structured-data/discussion-forum) - [Education Q\\&A](/search/docs/appearance/structured-data/education-qa) - [Employer aggregate rating](/search/docs/appearance/structured-data/employer-rating) - [Event](/search/docs/appearance/structured-data/event) - [FAQ](/search/docs/appearance/structured-data/faqpage) - [Image metadata](/search/docs/appearance/structured-data/image-license-metadata) - [Job posting](/search/docs/appearance/structured-data/job-posting) | - [Local business](/search/docs/appearance/structured-data/local-business) - [Math solver](/search/docs/appearance/structured-data/math-solvers) - [Movie carousel](/search/docs/appearance/structured-data/movie) - [Organization](/search/docs/appearance/structured-data/organization) - [Practice problem](/search/docs/appearance/structured-data/practice-problems) - [Product](/search/docs/appearance/structured-data/product): - [Product snippet](/search/docs/appearance/structured-data/product-snippet) - [Merchant listing](/search/docs/appearance/structured-data/merchant-listing) - [Variants](/search/docs/appearance/structured-data/product-variants) - [Merchant return policy](/search/docs/appearance/structured-data/return-policy) - [Loyalty program](/search/docs/appearance/structured-data/loyalty-program) - [Profile page](/search/docs/appearance/structured-data/profile-page) | - [Q\\&A](/search/docs/appearance/structured-data/qapage) - [Recipe](/search/docs/appearance/structured-data/recipe) - [Review snippet](/search/docs/appearance/structured-data/review-snippet) - [Software app](/search/docs/appearance/structured-data/software-app) - [Speakable](/search/docs/appearance/structured-data/speakable) - [Subscription and paywalled content](/search/docs/appearance/structured-data/paywalled-content) - [Vacation rental](/search/docs/appearance/structured-data/vacation-rental) - [Video](/search/docs/appearance/structured-data/video) |\n\nEarly Adopters Program\n----------------------\n\n\nTo ensure the best experience for users, Google pilots some features with a limited number of\norganizations. Here are the features that are currently in the Early Adopters Program:\n\n- [Package tracking](/search/docs/appearance/package-tracking)\n- [Structured data carousels (beta)](/search/docs/appearance/structured-data/carousels-beta)"]]