Mantieni tutto organizzato con le raccolte
Salva e classifica i contenuti in base alle tue preferenze.
Includere dati strutturati pertinenti all'e-commerce
Google esegue la scansione e l'indicizzazione del tuo sito web di e-commerce come per qualsiasi altro sito web, applicando algoritmi per comprendere i contenuti e la loro finalità. I dati strutturati sono un formato standardizzato leggibile dal computer per fornire informazioni su una pagina.
Possono migliorare la precisione con cui Google comprende i tuoi contenuti.
In generale, i dati strutturati non sono specifici per l'e-commerce, sebbene alcuni tipi lo siano. Le seguenti risorse sono utili per scoprire di più sui dati strutturati per il tuo sito web di e-commerce.
Per comprendere la gamma dei dati strutturati (chiamati anche markup schema) per un sito web di e-commerce, vai all'indirizzo schema.org. Google supporta molti tipi di dati strutturati, ma non tutti quelli definiti da schema.org.
I seguenti tipi di dati strutturati sono particolarmente pertinenti per i siti web di e-commerce. Ricorda che gli acquirenti potrebbero trovarsi in fasi diverse del loro percorso di acquisto ed essere interessati a qualcosa di più delle semplici pagine di prodotto.
Per aiutare Google a comprendere la gerarchia delle pagine del sito, consulta la
documentazione relativa al markup di tipo breadcrumb.
Questo può aiutare Google a mostrare una traccia di breadcrumb più significativa nei risultati di ricerca.
Se hai un negozio fisico, fornisci a Google ulteriori informazioni sulla tua attività nelle apposite pagine, come
la sede e l'orario di apertura del tuo negozio, con i dati strutturati
LocalBusiness.
Per fornire a Google ulteriori dettagli sulla tua attività, ad esempio logo, dati di contatto, identificatori aziendali
e norme sui resi per la tua attività nel suo complesso, consulta la
documentazione relativa ai dati strutturati Organization.
Per aiutare Google a comprendere le recensioni dei prodotti sul tuo sito e verificare quando sono appropriate, consulta l'articolo sugli snippet recensione.
Se il tuo sito web include pagine che riguardano principalmente singoli video, il markup appropriato
dei video preregistrati (ad esempio sulla pagina di un prodotto) o degli eventi in live streaming può aiutare Google
a presentare correttamente i video nei risultati della Ricerca Google. Consulta la nostra
documentazione sul markup schema per video
per ulteriori informazioni.
[null,null,["Ultimo aggiornamento 2025-08-04 UTC."],[[["\u003cp\u003eGoogle uses structured data, a standardized format, to better understand ecommerce website content.\u003c/p\u003e\n"],["\u003cp\u003eEcommerce websites can enhance their search visibility by implementing relevant structured data types like \u003ccode\u003eProduct\u003c/code\u003e, \u003ccode\u003eLocalBusiness\u003c/code\u003e, and \u003ccode\u003eReview\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eUtilizing structured data can improve how Google displays your ecommerce site in search results, such as showing breadcrumbs or rich product snippets.\u003c/p\u003e\n"],["\u003cp\u003eSchema.org provides a comprehensive list of structured data types, many of which are supported by Google for ecommerce purposes.\u003c/p\u003e\n"],["\u003cp\u003eContent management systems often offer plugins or extensions that simplify the process of adding structured data to ecommerce websites.\u003c/p\u003e\n"]]],["Google crawls and indexes ecommerce websites, using algorithms to understand content. Employing structured data, a standardized, machine-readable format, enhances Google's content comprehension. Ecommerce-relevant structured data types include `BreadcrumbList` (site hierarchy), `LocalBusiness` (physical store details), `Organization` (business information), `Product` and `ProductGroup` (product details), `Review` (product feedback), and `VideoObject` (video content). Implementing these markups, possibly via CMS plugins, helps Google display information more effectively in search results.\n"],null,["# Structured Data for Ecommerce Sites | Google Search Central\n\nInclude structured data relevant to ecommerce\n=============================================\n\n\nGoogle\n[crawls and indexes](/search/docs/fundamentals/how-search-works)\nyour ecommerce website as it does other websites,\napplying algorithms to understand your content and its intent. Structured data is a\nstandardized machine-readable format for providing information about a page.\nThis can improve the accuracy of Google's understanding of your content.\n\n\nStructured data in general is not specific to ecommerce, although some structured data types\nare. The following resources are useful to learn more about structured data for your ecommerce website.\n\n- For an introduction to how Google uses structured data, see [Understand how structured data works](/search/docs/guides/intro-structured-data).\n- To understand the breadth of structured data (also called schema markup) for an ecommerce website, see [schema.org](https://schema.org/). Google supports many, but not all of, the types of structured data defined by schema.org.\n\n| **Using a Content Management System (CMS)?** If you are using an ecommerce platform, it may be easier to use an integrated platform extension or plugin to add structured data for you.\n\n\nThe following types of structured data are particularly relevant for ecommerce websites. Remember that\nshoppers may be at different stages in their shopping journey and looking for more than just\nproduct pages.\n\n| Ecommerce structured data types ||\n|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| #### [`BreadcrumbList`](/search/docs/appearance/structured-data/breadcrumb) To help Google understand the hierarchy of pages on your site, see the [breadcrumb markup documentation](/search/docs/appearance/structured-data/breadcrumb). This can help Google display a more meaningful breadcrumb trail in search results. | |\n| #### [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) If you have a physical store, tell Google more about your business on your business information pages, such as your store's location and opening hours, with [`LocalBusiness`](/search/docs/appearance/structured-data/local-business) structured data. You may also want to: - Register your business directly with [Google My Business](https://www.google.com/business/). - Register [your physical store locations and store codes](https://support.google.com/business/answer/4542487) for use by Google Merchant Center. - Follow the [Merchant Center guidelines](https://support.google.com/merchants/answer/6363310) for more advice such as sharing return policies on your site. | |\n| #### [`Organization`](/search/docs/appearance/structured-data/organization) To tell Google more about your business details, such as your logo, contact information, business identifiers, and return policies for your business as a whole, see the [`Organization` structured data documentation](/search/docs/appearance/structured-data/organization). | |\n| #### [`Product`](/search/docs/appearance/structured-data/product) and [`ProductGroup`](/search/docs/appearance/structured-data/product-variants) To tell Google more about your products, see the [`Product` structured data documentation](/search/docs/appearance/structured-data/product) (and [product variants](/search/docs/appearance/structured-data/product-variants), if applicable). See also [Set up structured data for Merchant Center](https://support.google.com/merchants/answer/7331077) in the Google Merchant Center documentation for improved participation in shopping related experiences on Google surfaces. | |\n| #### [`Review`](/search/docs/appearance/structured-data/review-snippet) To assist Google understand product reviews on your site and when they are appropriate, see [Review snippet](/search/docs/appearance/structured-data/review-snippet). | |\n| #### [`VideoObject`](/search/docs/appearance/structured-data/video) If your website includes pages that are primarily about individual videos, appropriately marking up prerecorded videos (such as on a product page) or livestream events can help Google present the videos appropriately in Google Search results. See our [video schema markup documentation](/search/docs/appearance/structured-data/video) for more information. | |"]]
