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Dove possono essere visualizzati i contenuti di e-commerce su Google
Google dispone di diverse piattaforme in cui possono essere visualizzati i tuoi contenuti di e-commerce, ad esempio nei risultati di ricerca e su Google Maps. Fornire i contenuti giusti sulla piattaforma Google appropriata può aiutarti a raggiungere nuovi potenziali clienti.
Google può mostrare contenuti di e-commerce sulle seguenti piattaforme:
Creare contenuti di e-commerce per soddisfare le diverse esigenze dei clienti
I dati di prodotto sono il tipo più ovvio di contenuti correlati all'e-commerce, ma anche altri tipi di informazioni possono essere utili per gli acquirenti nelle varie fasi del loro percorso di acquisto.
Ecco alcuni esempi di contenuti che potrebbero aiutarti a raggiungere i clienti su più piattaforme su Google:
Storia della tua azienda. Descrivi la storia della tua attività agli acquirenti interessati a saperne di più.
Recensioni dei prodotti fornite dal commerciante. Dimostra che vuoi aiutare gli acquirenti a trovare il prodotto più adatto alle loro esigenze fornendo recensioni approfondite dei prodotti che vendi. Se crei link a prodotti su siti di terze parti per ricavarne un profitto, consulta le nostre istruzioni sui link a pagamento.
Recensioni dei prodotti fornite dai clienti. Valuta la possibilità di accettare valutazioni e recensioni dei clienti per aiutare i nuovi acquirenti a comprendere meglio i tuoi prodotti.
Il tuo catalogo. Fornisci descrizioni informative dei prodotti che corrispondono ai termini di ricerca utilizzati dagli acquirenti quando cercano un prodotto specifico. Fornisci anche descrizioni delle categorie per includere query meno specifiche.
Opportunità di formazione. Condividi i dettagli relativi a workshop o lezioni che offri per aumentare il coinvolgimento dei clienti. Ad esempio, una pasticceria potrebbe tenere un corso sulla decorazione di torte, in particolare se vende torte decorate sul suo sito. Consulta anche la pagina Pubblicare i propri eventi su Google per informazioni sui dati strutturati che possono essere utilizzati con gli eventi.
Live streaming Interagisci con i tuoi clienti in occasione di live streaming interattivi in cui mostri i tuoi prodotti, spieghi come utilizzarli e rispondi in diretta alle domande che ti vengono poste.
Touchpoint dell'assistenza clienti. Rafforza la fiducia dei clienti indicando chiaramente le norme sui resi e sulle spedizioni (inclusi eventuali sconti sul trasporto in base alle dimensioni dell'ordine) e mettendo in evidenza i punti di contatto dell'assistenza clienti.
[null,null,["Ultimo aggiornamento 2025-08-04 UTC."],[[["\u003cp\u003eGoogle surfaces your ecommerce content on various platforms like Search, Images, Lens, Shopping, Business Profile, and Maps.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing your content for each platform, such as providing detailed product information and high-quality images, improves visibility and reach.\u003c/p\u003e\n"],["\u003cp\u003eEngaging content beyond product data, including company stories, special offers, and reviews, enhances the customer journey and builds trust.\u003c/p\u003e\n"],["\u003cp\u003eConsider educational content, live streams, and clear customer service information to further engage with and attract customers.\u003c/p\u003e\n"],["\u003cp\u003eAligning your content with customer search terms and intent is crucial for effective product discovery across Google's surfaces.\u003c/p\u003e\n"]]],["Ecommerce content can appear across various Google surfaces, including Search, Images, Lens, Shopping tab, Business Profile, and Maps. To optimize visibility, upload product details to Google Merchant Center, claim your Business Profile, and adhere to image best practices. Beyond product data, create content like company stories, special offers, product reviews, customer reviews, a product catalog, and educational opportunities. Also include live streams, and details of customer service touchpoints to engage with customers and build trust.\n"],null,["# Ecommerce Product Data and Content on Google | Google Search Central\n\nWhere ecommerce content can appear on Google\n============================================\n\n\nGoogle has multiple surfaces where your ecommerce content can appear, such as in search\nresults and on Google Maps. Providing the right content on the appropriate Google surface can\nhelp you reach new potential customers.\n| **Note**: The actual appearance in search results might be different.\n\nGoogle may display ecommerce content on the following surfaces:\n\n| Surfaces ||\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---|\n| #### Google Search To learn more about techniques that can improve your ranking in Google Search, see the [Search Engine Optimization (SEO) Starter Guide](/search/docs/fundamentals/seo-starter-guide). For examples of different ways Google can present your results, explore the [list of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery). | |\n| #### Google Images For guidance on how best to prepare your images for indexing by Google, see [Google Image best practices](/search/docs/appearance/google-images). | |\n| #### Google Lens If you want your products to be found in [Google Lens](https://lens.google/) search results, make sure your product details are [uploaded to Google Merchant Center](https://support.google.com/merchants/answer/7439058), [opt in to product listings](https://support.google.com/merchants/answer/9455788), and follow the [Google Image best practices](/search/docs/appearance/google-images). | |\n| #### Google Shopping tab If you want your products to be found in the Google Shopping tab, upload your products to [Google Merchant Center](https://support.google.com/merchants/answer/188924). | |\n| #### Business Profile To provide your business details to Google, [claim your Business Profile](https://www.google.com/business/) and [Link Business Profiles and Merchant Center](https://support.google.com/merchants/answer/7454171). | |\n| #### Google Maps To make your products available in [Google Maps](https://maps.google.com/) search results, upload your products with inventory location data to Google Merchant Center. See the [Local inventory ads onboarding guide](https://support.google.com/merchants/answer/7023001) for details. | |\n\n| **Note**: Some of these surfaces support multiple ways in which content can be displayed. For example, Google Search tries to understand the intent of a search and then display results in the most meaningful way for the query.\n\nCreate ecommerce content to meet differing customer needs\n---------------------------------------------------------\n\n\nProduct data is the most obvious type of ecommerce related content, but other types of\ninformation can also be useful to shoppers at different stages of their shopping journey.\nHere are some examples of content that could help you reach customers across more surfaces\non Google:\n\n- **Your company story**. Describe the story behind your business for shoppers who care about who they purchase from.\n- **Special offers** . Describe your special offers during [special seasonal sales events](/search/blog/2021/07/deals-best-practices) such as Mother's Day.\n- **Merchant product reviews** . Show that you are interested in helping shoppers find the best product for their needs by providing in-depth reviews of products you sell. When linking to products on third-party sites for financial gain, refer to our guidance on [paid links](/search/docs/advanced/guidelines/paid-links).\n- **Customer product reviews**. Consider accepting ratings and reviews from customers to help new shoppers better understand your products.\n- **Your catalog**. Provide informative product descriptions that match search terms used by shoppers when they're searching for the product. Also provide category descriptions to cover less specific queries.\n- **Education opportunities** . Share details about workshops or lessons that you provide to increase engagement with your customers. For example, a cake shop may run a course on cake decorating, especially if it also sells cake decorations. Also see [Get your event on Google](/search/docs/appearance/structured-data/event) for structured data that can be used with events.\n- **Live streams**. Engage with your customers on interactive live streams where you show products, explain how to use them, and answer live questions from your customers.\n- **Customer service touchpoints** . Improve customer trust by being clear on your return and shipping policies (including any shipping discounts based on order size), and by [highlighting your customer support contact points](/search/blog/2021/07/customer-support)."]]
