rocket
Conheça
a
API Merchant
– a sucessora oficial da API Content for Shopping.
update
Fique por dentro
dos novos recursos, correções de bugs e atualizações da API Merchant.
add_alert
Observação: a API Content for Shopping será desativada em 18 de agosto de 2026.
Identificar os principais produtos
Mantenha tudo organizado com as coleções
Salve e categorize o conteúdo com base nas suas preferências.
Use o relatório Mais vendidos para ver os produtos mais vendidos no Google Shopping e nos anúncios do Shopping. Use as informações desse relatório para entender quais produtos estão com um bom desempenho no Google e se você os tem no momento.
Consulte Sobre o relatório "Mais vendidos" para mais informações.
Sua conta precisa atender aos requisitos mínimos de qualificação, e você precisa garantir que a forma como você ou terceiros usam os dados dos Insights de mercado exportados da conta do Merchant Center estão em conformidade com os Termos e Condições do Merchant Center.
Consulte BestSellersProductClusterView para ver os produtos mais vendidos no Google.
Confira um exemplo que você pode usar para ver os produtos mais vendidos. Para fazer a solicitação, transmita a seguinte instrução da linguagem de consulta do Merchant Center ao método reports.search:
SELECT
best_sellers.report_date, best_sellers.report_granularity,
best_sellers.country_code, best_sellers.category_id,
best_sellers.rank, best_sellers.previous_rank,
best_sellers.relative_demand, best_sellers.previous_relative_demand,
best_sellers.relative_demand_change,
product_cluster.title, product_cluster.brand, product_cluster.category_l1,
product_cluster.category_l2, product_cluster.category_l3,
product_cluster.variant_gtins, product_cluster.inventory_status,
product_cluster.brand_inventory_status
FROM BestSellersProductClusterView
WHERE best_sellers.report_date = '2022-10-10'
AND best_sellers.report_granularity = 'WEEKLY'
AND best_sellers.country_code = 'US'
AND best_sellers.category_id = 166
ORDER BY best_sellers.rank
Você pode mudar os valores na cláusula WHERE para personalizar o relatório com outras datas, granularidades, países e categorias.
Executar
Clique em Executar para testar a amostra no APIs Explorer. Depois de clicar em
Executar, atualize o marcador de posição do ID do comerciante para seu próprio ID no
URL da solicitação. Você pode modificar a consulta. A consulta completa precisa ficar em uma linha para funcionar com o API Explorer.
Confira um exemplo de resposta da consulta anterior:
{
"results": [
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT"
}
"productCluster": {
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER"
}
"productCluster": {
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellers": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"countryCode": "US",
"categoryId": "166"
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT"
}
"productCluster": {
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-08-13 UTC.
[null,null,["Última atualização 2025-08-13 UTC."],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eUse the \u003ccode\u003eBestSellersProductClusterView\u003c/code\u003e query and the \u003ccode\u003ereports.search\u003c/code\u003e method to retrieve a report of the best-selling products on Google Shopping.\u003c/p\u003e\n"],["\u003cp\u003eThe report provides insights into product rankings, demand levels, and inventory status, allowing merchants to make informed decisions about their product offerings.\u003c/p\u003e\n"],["\u003cp\u003eCustomize the report by specifying the date, granularity, country, and category in the query's \u003ccode\u003eWHERE\u003c/code\u003e clause.\u003c/p\u003e\n"],["\u003cp\u003eReview the provided sample query and response to understand the structure and data available in the best sellers report.\u003c/p\u003e\n"]]],["The document introduces the Merchant API beta, the new version of the Content API for Shopping. It details how to use the \"best sellers\" report, accessible via the `BestSellersProductClusterView` query, to identify top-performing products on Google Shopping. Users can customize the report by date, granularity, country, and category. A sample query and response are provided, illustrating data on product rank, demand, and inventory status. Merchant accounts must meet eligibility requirements.\n"],null,["# Identify top products\n\nYou can use the [best sellers](//support.google.com/merchants/answer/9488679)\nreport to view the best-selling products on Google Shopping and in Shopping ads. You can use the information from this report to understand which products are performing well on Google, and whether you currently carry them.\n\nSee [About the best seller report](//support.google.com/merchants/answer/9488679) for more information.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nQuery\n[`BestSellersProductClusterView`](/shopping-content/guides/reports/fields#bestsellersproductclusterview) to view the best-selling products on Google.\n\nHere's a sample you can use to view best-selling products. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n```gdscript\nSELECT\n best_sellers.report_date, best_sellers.report_granularity,\n best_sellers.country_code, best_sellers.category_id,\n best_sellers.rank, best_sellers.previous_rank,\n best_sellers.relative_demand, best_sellers.previous_relative_demand,\n best_sellers.relative_demand_change,\n product_cluster.title, product_cluster.brand, product_cluster.category_l1,\n product_cluster.category_l2, product_cluster.category_l3, \n product_cluster.variant_gtins, product_cluster.inventory_status, \n product_cluster.brand_inventory_status\nFROM BestSellersProductClusterView\nWHERE best_sellers.report_date = '\u003cvar class=\"edit\" translate=\"no\"\u003e2022-10-10\u003c/var\u003e'\n AND best_sellers.report_granularity = '\u003cvar class=\"edit\" translate=\"no\"\u003eWEEKLY\u003c/var\u003e'\n AND best_sellers.country_code = '\u003cvar class=\"edit\" translate=\"no\"\u003eUS\u003c/var\u003e'\n AND best_sellers.category_id = 166\nORDER BY best_sellers.rank\n```\n\nYou can change the values in the `WHERE` clause to customize the report for\nother dates, granularities, countries, and [categories](//support.google.com/merchants/answer/6324436).\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20best_sellers.report_date%2C%20best_sellers.report_granularity%2C%20%20best_sellers.country_code%2C%20best_sellers.category_id%2C%20%20best_sellers.rank%2C%20best_sellers.previous_rank%2C%20%20best_sellers.relative_demand%2C%20best_sellers.previous_relative_demand%2C%20%20best_sellers.relative_demand_change%2C%20%20product_cluster.title%2C%20product_cluster.brand%2C%20product_cluster.category_l1%2C%20%20product_cluster.category_l2%2C%20product_cluster.category_l3%2C%20%20%20product_cluster.variant_gtins%2C%20product_cluster.inventory_status%2C%20%20%20product_cluster.brand_inventory_status%20FROM%20BestSellersProductClusterView%20WHERE%20best_sellers.report_date%20%3D%20%272022-10-10%27%20%20AND%20best_sellers.report_granularity%20%3D%20%27WEEKLY%27%20%20AND%20best_sellers.country_code%20%3D%20%27US%27%20%20AND%20best_sellers.category_id%20%3D%20166%20ORDER%20BY%20best_sellers.rank%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"1\",\n \"previousRank\": \"1\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"productCluster\": {\n \"title\": \"Ugg Shoes Ugg Tasman\",\n \"brand\": \"UGG\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00737872992873\", \"00737872992880\", \"00737872992866\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"NOT_IN_INVENTORY\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"2\",\n \"previousRank\": \"8\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"HIGH\",\n \"relativeDemandChange\": \"RISER\"\n }\n \"productCluster\": {\n \"title\": \"UGG Women's s Classic Mini\",\n \"brand\": \"UGG\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00194715081314\", \"00194715081246\", \"00194715081321\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"NOT_IN_INVENTORY\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"3\",\n \"previousRank\": \"2\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"productCluster\": {\n \"title\": \"Crocs Classic\",\n \"brand\": \"Crocs\",\n \"categoryL1\": \"Apparel & Accessories\",\n \"categoryL2\": \"Shoes\",\n \"categoryL3\": \"\",\n \"variantGtins\":\n [\"00887350811209\", \"00191448903852\", \"00191448769090\"],\n \"inventoryStatus\": \"NOT_IN_INVENTORY\",\n \"brandInventoryStatus\": \"OUT_OF_STOCK\"\n }\n }\n ]\n }"]]
