了解您的竞争格局

竞争洞察 报告可帮助您了解 了解商品类别层面的竞争格局，并据以采取行动来 根据购物广告带来的展示次数提高曝光度 和自然搜索结果（也称为非付费商品详情）。有关 请参阅畅销商品 报告。

您的账号必须符合最低资格要求，并且必须确保 您或任何第三方对竞争洞察数据的使用符合 Merchant Center 条款 条件。

查看哪些报告表格和字段 都可通过 Content API for Shopping 实现。

竞争洞察数据

竞争洞察数据按国家/地区分组，Google 产品 类别和流量来源。

您必须在 WHERE 子句中指定国家/地区和类别值， 竞争洞察。您可以更改 WHERE 子句中的值 来针对日期、流量来源、国家/地区和类别自定义报告。

如果查询包含多个国家/地区和类别值，则可能需要更长的时间才能执行， 或超时。

查看曝光度差不多的商家

您可以使用 CompetitiveVisibilityCompetitorView 查看与您业务的展示次数相近的商家。

下面是一个示例。如需发出请求，请传递以下 Merchant Center 查询 添加到 reports.search 方法：

SELECT competitive_visibility.domain,
       competitive_visibility.category_id,
       competitive_visibility.country_code,
       competitive_visibility.traffic_source,
       competitive_visibility.is_your_domain,
       competitive_visibility.rank,
       competitive_visibility.ads_organic_ratio,
       competitive_visibility.page_overlap_rate,
       competitive_visibility.higher_position_rate,
       competitive_visibility.relative_visibility
FROM CompetitiveVisibilityCompetitorView
WHERE competitive_visibility.date BETWEEN '2023-06-02' AND '2023-06-27'
  AND competitive_visibility.category_id = 536
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ADS'
ORDER BY competitive_visibility.rank 

您可以更改 WHERE 子句中的值以自定义报告 其他日期、流量类型、国家/地区 类别。

运行

点击运行，在 API Explorer 中试用该示例。点击 运行，在 请求网址。您可以修改查询。完整查询必须占一行， 使用 API Explorer。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "536",
        "trafficSource": "ADS",
        "rank": "4",
        "adsOrganicRatio": 8,
        "pageOverlapRate": 0.19,
        "higherPositionRate": 0.46,
        "relativeVisibility": 0.5
      }
    },
    {
      "competitiveVisibility": {
        "domain": "example.com",
        "isYourDomain": true,
        "countryCode": "US",
        "categoryId": "536",
        "trafficSource": "ADS",
        "rank": "5",
        "adsOrganicRatio": 30,
        "pageOverlapRate": 1,
        "higherPositionRate": 0,
        "relativeVisibility": 0
      }
    },
  ]
}

查看曝光度最高的商家

您可以使用 CompetitiveVisibilityTopMerchantView 了解哪些商家在 2023 年 具体类别以及您商家的比较情况。

下面是一个示例。要发出请求，请传递以下 Merchant Center 查询 Language语句来 reports.search 方法：

SELECT
  competitive_visibility.domain,
  competitive_visibility.category_id,
  competitive_visibility.country_code,
  competitive_visibility.traffic_source,
  competitive_visibility.is_your_domain,
  competitive_visibility.rank,
  competitive_visibility.ads_organic_ratio,
  competitive_visibility.page_overlap_rate,
  competitive_visibility.higher_position_rate
FROM CompetitiveVisibilityTopMerchantView
WHERE competitive_visibility.date BETWEEN '2022-08-01' AND '2022-09-01'
  AND competitive_visibility.category_id = 100
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.rank

运行

点击运行，在 API Explorer 中试用该示例。点击 运行，在 请求网址。您可以修改查询。完整查询必须占一行， 使用 API Explorer。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "domain": "examplepetstore.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "rank": "1",
        "adsOrganicRatio": 0.2,
        "pageOverlapRate": 0.3,
        "higherPositionRate": 0.45
      }
    },
    {
      "competitiveVisibility": {
        "domain": "example.com",
        "isYourDomain": false,
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "rank": "2",
        "adsOrganicRatio": 5,
        "pageOverlapRate": 0.67,
        "higherPositionRate": 0.89
      }
    }
  ]
}

将您的曝光度与类别基准进行比较

您可以使用 CompetitiveVisibilityBenchmarkView 了解与平均值相比，一段时间内的展示次数变化趋势 其他卖家的趋势。

下面是一个示例。如需发出请求，请传递以下 Merchant Center 查询 发送到 reports.search 的语言语句 方法：

SELECT
  competitive_visibility.category_id,
  competitive_visibility.country_code,
  competitive_visibility.traffic_source,
  competitive_visibility.date,
  competitive_visibility.your_domain_visibility_trend,
  competitive_visibility.category_benchmark_visibility_trend
FROM CompetitiveVisibilityBenchmarkView
WHERE competitive_visibility.date BETWEEN '2022-09-01' AND '2022-09-07'
  AND competitive_visibility.category_id = 100
  AND competitive_visibility.country_code = 'US'
  AND competitive_visibility.traffic_source = 'ORGANIC'
ORDER BY competitive_visibility.date

运行

点击运行，在 API Explorer 中试用该示例。点击 运行，在 请求网址。您可以修改查询。完整查询必须占一行， 使用 API Explorer。

以下是上述查询的示例响应：

{
  "results": [
    {
      "competitiveVisibility": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 1
        },
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0,
        "categoryBenchmarkVisibilityTrend": 0
      }
    },
    {
      "competitiveVisibility": {
        "date": {
          "year": 2022,
          "month": 9,
          "day": 2
        },
        "countryCode": "US",
        "categoryId": "100",
        "trafficSource": "ORGANIC",
        "yourDomainVisibilityTrend": 0.3,
        "categoryBenchmarkVisibilityTrend": -0.15
      }
    },
  ]
}