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Merchant API
- the official successor to Content API for Shopping.
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Note: Content API for Shopping will be sunset on August 18, 2026.
Method: accounts.list
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Lists the sub-accounts in your Merchant Center account.
HTTP request
GET https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/accounts
Path parameters
| Parameters |
merchantId |
string
The ID of the managing account. This must be a multi-client account.
|
Query parameters
| Parameters |
maxResults |
integer (uint32 format)
The maximum number of accounts to return in the response, used for paging.
|
pageToken |
string
The token returned by the previous request.
|
view |
enum (View)
Controls which fields will be populated. Acceptable values are: "merchant" and "css". The default value is "merchant".
|
label |
string
If view is set to "css", only return accounts that are assigned label with given ID.
|
name |
string
If set, only the accounts with the given name (case sensitive) will be returned.
|
Request body
The request body must be empty.
Response body
If successful, the response body contains data with the following structure:
| JSON representation |
{
"nextPageToken": string,
"kind": string,
"resources": [
{
object (Account)
}
]
} |
| Fields |
nextPageToken |
string
The token for the retrieval of the next page of accounts.
|
kind |
string
Identifies what kind of resource this is. Value: the fixed string "content#accountsListResponse".
|
resources[] |
object (Account)
|
Authorization scopes
Requires one of the following OAuth scopes:
https://www.googleapis.com/auth/content
For more information, see the OAuth 2.0 Overview.
View
| Enums |
MERCHANT |
Default. View is populated with Merchant Center fields. |
CSS |
View is populated with Comparison Shopping Services fields. |
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Last updated 2025-02-25 UTC.
[null,null,["Last updated 2025-02-25 UTC."],[[["\u003cp\u003eLists sub-accounts within a multi-client Merchant Center account, offering pagination and filtering options.\u003c/p\u003e\n"],["\u003cp\u003eSupports customizing the data returned using the \u003ccode\u003eview\u003c/code\u003e parameter with options like "merchant" and "css".\u003c/p\u003e\n"],["\u003cp\u003eRequires authorization with the \u003ccode\u003ehttps://www.googleapis.com/auth/content\u003c/code\u003e scope.\u003c/p\u003e\n"],["\u003cp\u003eProvides details about the HTTP request, path and query parameters, response structure, and authorization.\u003c/p\u003e\n"],["\u003cp\u003eAllows retrieval of account information including a next page token for accessing further results.\u003c/p\u003e\n"]]],["This document outlines how to retrieve a list of sub-accounts within a Merchant Center account using the Content API. A `GET` request is sent to a specified URL with the managing account's `merchantId`. Optional `maxResults`, `pageToken`, `view`, `label`, and `name` query parameters filter the results. The request body is empty. The response includes a list of account resources and may contain a `nextPageToken` for subsequent pages. Authentication requires the `https://www.googleapis.com/auth/content` scope.\n"],null,["# Method: accounts.list\n\n- [HTTP request](#body.HTTP_TEMPLATE)\n- [Path parameters](#body.PATH_PARAMETERS)\n- [Query parameters](#body.QUERY_PARAMETERS)\n- [Request body](#body.request_body)\n- [Response body](#body.response_body)\n - [JSON representation](#body.AccountsListResponse.SCHEMA_REPRESENTATION)\n- [Authorization scopes](#body.aspect)\n- [View](#View)\n- [Try it!](#try-it)\n\nLists the sub-accounts in your Merchant Center account.\n\n### HTTP request\n\n`GET https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/accounts`\n\n### Path parameters\n\n| Parameters ||\n|--------------|-------------------------------------------------------------------------------|\n| `merchantId` | `string` The ID of the managing account. This must be a multi-client account. |\n\n### Query parameters\n\n| Parameters ||\n|--------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `maxResults` | `integer (`[uint32](https://developers.google.com/discovery/v1/type-format)` format)` The maximum number of accounts to return in the response, used for paging. |\n| `pageToken` | `string` The token returned by the previous request. |\n| `view` | `enum (`[View](/shopping-content/reference/rest/v2.1/accounts/list#View)`)` Controls which fields will be populated. Acceptable values are: \"merchant\" and \"css\". The default value is \"merchant\". |\n| `label` | `string` If view is set to \"css\", only return accounts that are assigned label with given ID. |\n| `name` | `string` If set, only the accounts with the given name (case sensitive) will be returned. |\n\n### Request body\n\nThe request body must be empty.\n\n### Response body\n\nIf successful, the response body contains data with the following structure:\n\n| JSON representation |\n|-------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"nextPageToken\": string, \"kind\": string, \"resources\": [ { object (/shopping-content/reference/rest/v2.1/accounts#Account) } ] } ``` |\n\n| Fields ||\n|-----------------|--------------------------------------------------------------------------------------------------------------|\n| `nextPageToken` | `string` The token for the retrieval of the next page of accounts. |\n| `kind` | `string` Identifies what kind of resource this is. Value: the fixed string \"`content#accountsListResponse`\". |\n| `resources[]` | `object (`[Account](/shopping-content/reference/rest/v2.1/accounts#Account)`)` |\n\n### Authorization scopes\n\nRequires one of the following OAuth scopes:\n\n- `https://www.googleapis.com/auth/content`\n\nFor more information, see the [OAuth 2.0 Overview](/identity/protocols/OAuth2).\n\nView\n----\n\n| Enums ||\n|------------|-------------------------------------------------------------|\n| `MERCHANT` | Default. View is populated with Merchant Center fields. |\n| `CSS` | View is populated with Comparison Shopping Services fields. |"]]