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Merchant API
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Note: Content API for Shopping will be sunset on August 18, 2026.
Method: products.insert
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Uploads a product to your Merchant Center account. If an item with the same channel, contentLanguage, offerId, and targetCountry already exists, this method updates that entry.
HTTP request
POST https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/products
Path parameters
| Parameters |
merchantId |
string
The ID of the account that contains the product. This account cannot be a multi-client account.
|
Query parameters
| Parameters |
feedId |
string
The Content API Supplemental Feed ID. If present then product insertion applies to the data in a supplemental feed.
|
Request body
The request body contains an instance of Product.
Response body
If successful, the response body contains a newly created instance of Product.
Authorization scopes
Requires one of the following OAuth scopes:
https://www.googleapis.com/auth/content
For more information, see the OAuth 2.0 Overview.
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Last updated 2025-02-25 UTC.
[null,null,["Last updated 2025-02-25 UTC."],[[["\u003cp\u003eThis operation uploads a new product or updates an existing one in your Merchant Center account based on matching criteria.\u003c/p\u003e\n"],["\u003cp\u003eThe product data is sent in the request body as a \u003ccode\u003eProduct\u003c/code\u003e object and the response, if successful, also contains a \u003ccode\u003eProduct\u003c/code\u003e object.\u003c/p\u003e\n"],["\u003cp\u003eYou need to provide your \u003ccode\u003emerchantId\u003c/code\u003e as a path parameter, and optionally a \u003ccode\u003efeedId\u003c/code\u003e as a query parameter for supplemental feeds.\u003c/p\u003e\n"],["\u003cp\u003eAuthorization is required using the \u003ccode\u003ehttps://www.googleapis.com/auth/content\u003c/code\u003e OAuth scope.\u003c/p\u003e\n"]]],["This document details the process of uploading a product to a Merchant Center account via the Content API. It uses a `POST` request to `https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/products`. The `merchantId` is a required path parameter. An optional `feedId` query parameter can specify a supplemental feed. The request body contains `Product` data. A successful response returns a new `Product` instance. Authorization requires the `https://www.googleapis.com/auth/content` OAuth scope. Existing products matching channel, language, offerId, and country will be updated.\n"],null,["# Method: products.insert\n\n- [HTTP request](#body.HTTP_TEMPLATE)\n- [Path parameters](#body.PATH_PARAMETERS)\n- [Query parameters](#body.QUERY_PARAMETERS)\n- [Request body](#body.request_body)\n- [Response body](#body.response_body)\n- [Authorization scopes](#body.aspect)\n- [Try it!](#try-it)\n\nUploads a product to your Merchant Center account. If an item with the same channel, contentLanguage, offerId, and targetCountry already exists, this method updates that entry.\n\n### HTTP request\n\n`POST https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/products`\n\n### Path parameters\n\n| Parameters ||\n|--------------|----------------------------------------------------------------------------------------------------------|\n| `merchantId` | `string` The ID of the account that contains the product. This account cannot be a multi-client account. |\n\n### Query parameters\n\n| Parameters ||\n|----------|------------------------------------------------------------------------------------------------------------------------------|\n| `feedId` | `string` The Content API Supplemental Feed ID. If present then product insertion applies to the data in a supplemental feed. |\n\n### Request body\n\nThe request body contains an instance of [Product](/shopping-content/reference/rest/v2.1/products#Product).\n\n### Response body\n\nIf successful, the response body contains a newly created instance of [Product](/shopping-content/reference/rest/v2.1/products#Product).\n\n### Authorization scopes\n\nRequires one of the following OAuth scopes:\n\n- `https://www.googleapis.com/auth/content`\n\nFor more information, see the [OAuth 2.0 Overview](/identity/protocols/OAuth2)."]]