Integration overview

AI-generated Key Takeaways

Merchants need a physical location with a verifiable address in Google Maps to be eligible for this integration.
'action_links' must direct users to merchant-specific pages for performing actions relevant to the integration type.
Successful integration requires completing several steps, including setup, feeds, conversion tracking, and reviews in both sandbox and production environments, leading to launch.

Criteria

For a merchant to be eligible for this integration, they need to meet the following criteria:

The business must have a physical location with an address that Google can match to our Maps database.
Any 'action_link' that you provide must point to merchant-specific pages where the user performs an action based on your integration type, such as ordering food or booking an appointment.

As Google reviews new merchant verticals, Google reserve the right to include or exclude merchants as we see appropriate.

Onboard and Launch process

You are required to complete the following steps to successfully launch your integration.

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Last updated 2025-09-18 UTC.