Read through the following merchants and services eligibility criteria before
beginning an integration. If you have a specific use case that you think should
be evaluated for an exception, reach out to your Google Representative.
Merchant Eligibility Criteria
Partners must adhere to specific merchant and service eligibility criteria
before enabling Local Service Ads.
Merchant Eligibility
A merchant's business must match an existing Google Business Profile.
The following table lists the broad merchant categories that are supported by
the Local Services Ads. Given the wide variety of merchant categories that are
enabled, this list is not exhaustive of all available and unavailable merchant
types. This list is updated periodically, check back here to stay up to date.
If you have questions about whether a specific merchant type is supported,
email your business development contact or submit a case in the Actions Center.
Vertical
Business Categories (Not Exhaustive)*
Home Services
Carpenter, House Cleaner, Roof Services, Electrician, Plumber, AC Contractor, Appliance Repair, Landscaper
Professional Services*
Lawyer, Real Estate Agent, Tax specialist
Wellness
Personal Trainer, Weight-loss Service, Yoga Studio
Care
Child care, Funeral home, Pet boarding, Pet grooming, Veterinarian
[null,null,["Last updated 2025-08-27 UTC."],[],[],null,["LSA Integration Policies\n\nAll policies outlined in the [Appointments Redirect Policies](/actions-center/verticals/appointments/redirect/policies/overview)\napply to LSA integrations unless explicitly overridden in this section.\n\nLocal Service Ads Platform Policies\n\nTo read the platform policies for the Local Service Ads integration, see\n[Local Services platform policies](https://support.google.com/adspolicy/answer/6245891).\n\nMerchant and Service Eligibility\n\nRead through the following merchants and services eligibility criteria before\nbeginning an integration. If you have a specific use case that you think should\nbe evaluated for an exception, reach out to your Google Representative.\n\nMerchant Eligibility Criteria\n\nPartners must adhere to specific merchant and service eligibility criteria\nbefore enabling Local Service Ads.\n\nMerchant Eligibility\n\n- A merchant's business must match an existing Google Business Profile.\n- The merchant must have a valid [Local Services Ads account](https://business.google.com/us/ad-solutions/local-service-ads/).\n- The merchant's Local Services Ads account must be connected to a [Google Business Profile](https://support.google.com/localservices/answer/13538718).\n\nSupported Merchant Types and Services\n\nThe following table lists the broad merchant categories that are supported by\nthe Local Services Ads. Given the wide variety of merchant categories that are\nenabled, this list is not exhaustive of all available and unavailable merchant\ntypes. This list is updated periodically, check back here to stay up to date.\n\nIf you have questions about whether a specific merchant type is supported,\nemail your business development contact or submit a case in the Actions Center.\n| **Note:** All categories are only enabled in the US.\n\n| Vertical | Business Categories (Not Exhaustive)\\* |\n|-------------------------|------------------------------------------------------------------------------------------------------------|\n| Home Services | Carpenter, House Cleaner, Roof Services, Electrician, Plumber, AC Contractor, Appliance Repair, Landscaper |\n| Professional Services\\* | Lawyer, Real Estate Agent, Tax specialist |\n| Wellness | Personal Trainer, Weight-loss Service, Yoga Studio |\n| Care | Child care, Funeral home, Pet boarding, Pet grooming, Veterinarian |\n| Learning | Preschool, Tutor, Massage school, Driving instructor |\n\nAppointments Redirect Policies\n\nTo read the complete policies for Appointments Redirect see\n[Appointments Redirect Policies](/actions-center/verticals/appointments/redirect/policies/overview)"]]