Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Untuk memastikan pengalaman pengguna yang konsisten saat berinteraksi dengan link Tindakan Tempat, semua penyedia platform Pengalihan Janji Temu harus mematuhi panduan berikut:
Link Tindakan Tempat harus mengarah ke halaman landing khusus untuk penjual
dengan lokasi dan alamat toko yang diberikan di atas fold (untuk bisnis
dengan beberapa lokasi toko).
Link Tindakan Tempat harus memungkinkan pengguna menyelesaikan tindakan yang ditentukan.
Misalnya, link 'pemesanan' harus memungkinkan pengguna menyelesaikan pesanan tanpa melakukan panggilan telepon atau membuka situs atau aplikasi lain.
Partner harus mematuhi panduan Dukungan & pemeliharaan
Actions Center.
Persyaratan Halaman Landing
Halaman landing harus dipilih sebelumnya untuk langkah pertama alur pemesanan
dan menyertakan layanan yang dapat dipesan di bagian atas. Jika layanan yang tersedia
bergantung pada variabel penting (misalnya, perbaikan rumah yang memerlukan kode pos,
atau layanan yang bergantung pada merek kendaraan atau jenis hewan peliharaan), permintaan untuk variabel tersebut dapat ditampilkan sebagai langkah pertama.
Halaman landing tidak boleh berupa halaman beranda penyedia platform atau halaman
lainnya.
Langkah pertama halaman landing dengan deep link tidak boleh berupa penghalang login, tempat
pengguna tidak dapat melanjutkan untuk menyelesaikan pemesanan kecuali jika mereka login atau
membuat akun.
Langkah pertama halaman landing dengan deep link tidak boleh berupa penghalang pembayaran,
tempat pengguna tidak dapat melihat layanan yang disediakan dan metadata terkaitnya
kecuali jika mereka memberikan detail pembayaran.
Kualitas Konten
Nama layanan harus mencerminkan layanan yang ditawarkan dan tidak boleh
berisi metadata layanan seperti harga dan deskripsi
Link tindakan tempat tingkat layanan harus mengarah ke halaman landing khusus untuk layanan tersebut. Halaman landing harus dipilih sebelumnya untuk layanan khusus
Penyedia platform harus membagikan metadata layanan (Harga, Durasi,
deskripsi,kategori) jika informasi tersebut tersedia menggunakan situs
penyedia platform. Informasi yang diberikan harus mencerminkan informasi yang terlihat di
situs penyedia platform
Penyedia platform harus mengupload semua layanan yang dapat dipesan untuk penjual yang didukung di platform mereka.
Link tindakan hanya boleh mengarahkan pengguna ke janji temu dengan penyedia berlisensi dan memiliki kredensial.
Atribusi
Di dasbor yang ditampilkan kepada penjual, partner harus menunjukkan sumber pemesanan yang dilakukan
menggunakan Pengalihan Janji Temu sebagai berasal dari Google atau Google Profil
Bisnis.
[null,null,["Terakhir diperbarui pada 2024-11-26 UTC."],[[["\u003cp\u003ePlace Action links should lead to a dedicated landing page enabling users to complete the desired action (e.g., ordering, booking) without redirects or calls.\u003c/p\u003e\n"],["\u003cp\u003eLanding pages must prioritize booking flow, displaying bookable services or relevant variable requests upfront, and avoid login or payment walls as the initial step.\u003c/p\u003e\n"],["\u003cp\u003eService names should accurately reflect the service offered, excluding metadata like price or description, with links directing to dedicated landing pages for those services.\u003c/p\u003e\n"],["\u003cp\u003ePlatform providers are expected to share available service metadata (price, duration, description, category) and ensure all bookable services for a merchant are uploaded.\u003c/p\u003e\n"],["\u003cp\u003eUser Personal Identification Information (PII) should not be sent to Google without explicit user consent or legal permission.\u003c/p\u003e\n"]]],["Appointments Redirect platform providers must direct Place Action links to dedicated merchant landing pages, pre-selected for the booking flow with visible services. Users must be able to complete the action without additional steps like logging in or providing payment upfront. Service names should be accurate, and all bookable services and metadata must be shared. Partners must attribute bookings from Appointments Redirect as originating from Google. User PII cannot be sent without explicit consent. Violations may result in disablement.\n"],null,["| **Note:** if you are integrating or are live on the Appointments Redirect Integration, this policy applies.\n| **Note:** If your merchant or entity are in violation of the later mentioned policies, they may be disabled\n\nIn order to ensure a consistent user experience when interacting with Place\nAction links, all Appointments Redirect platform providers must adhere to the\nfollowing guidelines:\n\n1. Place Action links must lead to a dedicated landing page for the merchant with the given store's location and address above the fold (for businesses with multiple store locations).\n2. Place Action links must allow the user to complete the designated action. For example, an 'ordering' link must allow the user to complete an order without placing a phone call or going to another site or app.\n3. Partners must abide by the Actions Center Support \\& maintenance guidelines.\n\nLanding Page requirements\n\n1. The landing page must be pre-selected for the first step of the booking flow and include bookable services above the fold. If available services are dependent on critical variables (e.g. a home repair that requires a zip code, or services dependent on the make of a vehicle or breed of pet) then requests for those variables may be shown as the first step.\n2. The landing page must not be the platform provider's homepage or any other pages.\n3. The first step of the deep linked landing page cannot be a login wall, where users cannot continue to complete their booking unless they sign in or create an account.\n4. The first step of the deep linked landing page cannot be a payment wall, where users cannot view the provided services and their related metadata unless they provide payment details.\n\nContent Quality\n\n1. Service names should reflect what service is being offered and shouldn't contain service metadata like price and description\n2. Service level place action links must lead to a dedicated landing page for the services. The landing page must pre-selected for the dedicated services\n3. Platform providers must share services metadata (price, duration, description, category) if the information is available using the platform providers website. The information provided must reflect what is visible on the platform providers website\n4. Platform providers must upload all bookable services for a merchant which are supported on their platform.\n5. All entities and associated metadata must respect [standard Content policies for Search features](https://support.google.com/websearch/answer/10622781#features_policies&zippy=).\n6. Action links must only direct users to appointments with licensed, credentialed providers.\n\n| **Key Point:** Ensure that as part of conversion data, user Personal Identification Information (PII) shouldn't be sent to Google without express user consent or as otherwise permitted under law.\n\nAttribution\n\nOn merchant-facing dashboards, partners must denote the source of bookings made\nusing Appointments Redirect as coming from Google or the Google Business\nProfile."]]
