Anúncios em vídeo nativos
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Selecione a plataforma:
Android
iOS
Pré-requisitos
GADMediaContent
Os anúncios nativos fornecem acesso a uma classe GADMediaContent
usada para receber
informações sobre conteúdo de mídia, que pode ser um vídeo ou uma imagem. Essa classe também é
usada para controlar a reprodução de anúncios em vídeo e para ouvir eventos de reprodução. Você pode acessar
o objeto de conteúdo de mídia pela propriedade .mediaContent
no anúncio.
O objeto
GADMediaContent
contém informações como a proporção e a duração do vídeo. O
snippet abaixo mostra como extrair a proporção e a duração de um anúncio nativo.
Swift
if myNativeAd.mediaContent.hasVideoContent {
let mediaAspectRatio = CGFloat(myNativeAd.mediaContent.aspectRatio)
let duration = myNativeAd.mediaContent.duration
}
Objective-C
if(myNativeAd.mediaContent.hasVideoContent) {
CGFloat mediaAspectRatio = myNativeAd.mediaContent.aspectRatio;
NSTimeInterval duration = myNativeAd.mediaContent.duration;
}
GADVideoController
O objeto GADMediaContent
tem uma referência a um objeto
GADVideoController
. O objeto GADVideoController
permite que os publishers respondam a eventos de vídeo.
GADVideoController
pode ser obtido chamando
GADMediaContent.videoController
.
Callbacks para eventos de vídeo
Para processar eventos de vídeo específicos, crie uma classe que implemente o protocolo
GADVideoControllerDelegate
. Os métodos desse protocolo são opcionais.
O exemplo a seguir mostra como implementar o protocolo do delegate:
Swift
class ViewController: NativeAdLoaderDelegate, VideoControllerDelegate {
private var adLoader: AdLoader?
func viewDidLoad() {
super.viewDidLoad()
let videoOptions = VideoOptions()
videoOptions.customControlsRequested = true
adLoader = AdLoader(
adUnitID: "ca-app-pub-3940256099942544/3986624511",
rootViewController: self,
adTypes: [.native],
options: [videoOptions])
adLoader?.delegate = self
adLoader?.load(Request())
}
func adLoader(
_ adLoader: AdLoader?,
didReceive nativeAd: NativeAd?
) {
// Set the videoController's delegate to be notified of video events.
nativeAd?.mediaContent.videoController.delegate = self
}
// VideoControllerDelegate methods
func videoControllerDidPlayVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// begins playing the ad.
}
func videoControllerDidPauseVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// pauses the ad.
}
func videoControllerDidEndVideoPlayback(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// stops playing the ad.
}
func videoControllerDidMuteVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// mutes the ad.
}
func videoControllerDidUnmuteVideo(_ videoController: VideoController) {
// Implement this method to receive a notification when the video controller
// unmutes the ad.
}
}
Objective-C
@interface ViewController () <GADNativeAdLoaderDelegate,
GADVideoControllerDelegate>
@property(nonatomic, strong) GADAdLoader *adLoader;
@end
@implementation ViewController
- (void)viewDidLoad {
[super viewDidLoad];
GADVideoOptions *videoOptions = [[GADVideoOptions alloc] init];
videoOptions.customControlsRequested = YES;
self.adLoader =
[[GADAdLoader alloc] initWithAdUnitID:@"ca-app-pub-3940256099942544/3986624511"
rootViewController:self
adTypes:@[ GADAdLoaderAdTypeNative ]
options:@[ videoOptions ]];
self.adLoader.delegate = self;
[self.adLoader loadRequest:[GADRequest request]];
}
- (void)adLoader:(GADAdLoader *)adLoader
didReceiveNativeAd:(GADNativeAd *)nativeAd {
// Set the videoController's delegate to be notified of video events.
nativeAd.mediaContent.videoController.delegate = self;
}
// GADVideoControllerDelegate methods
- (void)videoControllerDidPlayVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// begins playing the ad.
}
- (void)videoControllerDidPauseVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// pauses the ad.
}
- (void)videoControllerDidEndVideoPlayback:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// stops playing the ad.
}
- (void)videoControllerDidMuteVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// mutes the ad.
}
- (void)videoControllerDidUnmuteVideo:(nonnull GADVideoController *)videoController {
// Implement this method to receive a notification when the video controller
// unmutes the ad.
}
@end
Leia as políticas e diretrizes sobre anúncios nativos para saber como renderizar esses anúncios.
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-09-02 UTC.
[null,null,["Última atualização 2025-09-02 UTC."],[[["\u003cp\u003eNative ads provide a \u003ccode\u003eGADMediaContent\u003c/code\u003e class for accessing and controlling video or image content, including playback and event listening.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADMediaContent\u003c/code\u003e object offers details like aspect ratio and duration, accessible through the ad's \u003ccode\u003e.mediaContent\u003c/code\u003e property.\u003c/p\u003e\n"],["\u003cp\u003eA \u003ccode\u003eGADVideoController\u003c/code\u003e, linked to \u003ccode\u003eGADMediaContent\u003c/code\u003e, enables publishers to manage video events through a delegate protocol.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003eGADVideoControllerDelegate\u003c/code\u003e protocol provides optional methods for responding to various video events, such as play, pause, end, mute, and unmute.\u003c/p\u003e\n"]]],["Native ads utilize `GADMediaContent` to access media information, like aspect ratio and video duration, via the `.mediaContent` property. The `GADVideoController` object, accessed through `GADMediaContent.videoController`, handles video events. Implement the `GADVideoControllerDelegate` protocol to receive callbacks for events like play, pause, mute, and unmute. To use this you should integrate the Native ad format, and implement the necessary methods to be notified of the ad's video events.\n"],null,["Select platform: [Android](/admob/android/native/video-ads \"View this page for the Android platform docs.\") [iOS](/admob/ios/native/video-ads \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nPrerequisites\n\n- Integrate the [Native ad format](/admob/ios/native).\n\nGADMediaContent\n\nNative ads provide access to a `GADMediaContent` class that is used to get\ninformation about media content which could be a video or an image. It is also\nused to control the video ad playback listen for playback events. You can access\nthe media content object via the `.mediaContent` property on the ad.\n\nThe\n[`GADMediaContent`](/admob/ios/api/reference/Classes/GADMediaContent)\nobject contains information such as the aspect ratio and duration of video. The\nsnippet below shows how to get the aspect ratio and duration of a native ad. \n\nSwift \n\n```swift\nif myNativeAd.mediaContent.hasVideoContent {\n let mediaAspectRatio = CGFloat(myNativeAd.mediaContent.aspectRatio)\n let duration = myNativeAd.mediaContent.duration\n}\n```\n\nObjective-C \n\n```objective-c\nif(myNativeAd.mediaContent.hasVideoContent) {\n CGFloat mediaAspectRatio = myNativeAd.mediaContent.aspectRatio;\n NSTimeInterval duration = myNativeAd.mediaContent.duration;\n}\n```\n\nGADVideoController\n\nThe `GADMediaContent` object has a reference to a\n[`GADVideoController`](/admob/ios/api/reference/Classes/GADVideoController)\nobject. The `GADVideoController` object allows publishers to respond to video\nevents.\n\nThis `GADVideoController` object can be obtained by calling\n[`GADMediaContent.videoController`](/admob/ios/api/reference/Classes/GADMediaContent#videocontroller).\n\nCallbacks for video events\n\nTo handle specific video events you need to write a class that implements the\n[`GADVideoControllerDelegate`](/admob/ios/api/reference/Protocols/GADVideoControllerDelegate)\nprotocol. The methods of the protocol are all optional.\n\nThe following example shows how to implement the delegate protocol: \n\nSwift \n\n```swift\nclass ViewController: NativeAdLoaderDelegate, VideoControllerDelegate {\n private var adLoader: AdLoader?\n\n func viewDidLoad() {\n super.viewDidLoad()\n\n let videoOptions = VideoOptions()\n videoOptions.customControlsRequested = true\n adLoader = AdLoader(\n adUnitID: \"ca-app-pub-3940256099942544/3986624511\",\n rootViewController: self,\n adTypes: [.native],\n options: [videoOptions])\n adLoader?.delegate = self\n adLoader?.load(Request())\n\n }\n\n func adLoader(\n _ adLoader: AdLoader?,\n didReceive nativeAd: NativeAd?\n ) {\n // Set the videoController's delegate to be notified of video events.\n nativeAd?.mediaContent.videoController.delegate = self\n }\n\n // VideoControllerDelegate methods\n func videoControllerDidPlayVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n }\n\n func videoControllerDidPauseVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n }\n\n func videoControllerDidEndVideoPlayback(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n }\n\n func videoControllerDidMuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n }\n\n func videoControllerDidUnmuteVideo(_ videoController: VideoController) {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n }\n}\n```\n\nObjective-C \n\n```objective-c\n@interface ViewController () \u003cGADNativeAdLoaderDelegate,\n GADVideoControllerDelegate\u003e\n@property(nonatomic, strong) GADAdLoader *adLoader;\n\n@end\n\n@implementation ViewController\n- (void)viewDidLoad {\n [super viewDidLoad];\n\n GADVideoOptions *videoOptions = [[GADVideoOptions alloc] init];\n videoOptions.customControlsRequested = YES;\n self.adLoader =\n [[GADAdLoader alloc] initWithAdUnitID:@\"ca-app-pub-3940256099942544/3986624511\"\n rootViewController:self\n adTypes:@[ GADAdLoaderAdTypeNative ]\n options:@[ videoOptions ]];\n self.adLoader.delegate = self;\n [self.adLoader loadRequest:[GADRequest request]];\n\n}\n\n- (void)adLoader:(GADAdLoader *)adLoader\n didReceiveNativeAd:(GADNativeAd *)nativeAd {\n // Set the videoController's delegate to be notified of video events.\n nativeAd.mediaContent.videoController.delegate = self;\n}\n\n// GADVideoControllerDelegate methods\n- (void)videoControllerDidPlayVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // begins playing the ad.\n}\n\n- (void)videoControllerDidPauseVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // pauses the ad.\n}\n\n- (void)videoControllerDidEndVideoPlayback:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // stops playing the ad.\n}\n\n- (void)videoControllerDidMuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // mutes the ad.\n}\n\n- (void)videoControllerDidUnmuteVideo:(nonnull GADVideoController *)videoController {\n // Implement this method to receive a notification when the video controller\n // unmutes the ad.\n}\n\n@end\n```\n\nRead the [Native ads policies and\nguidelines](//support.google.com/admob/answer/6329638) for more guidance on how\nto render your native ads."]]