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Zdarzenia umożliwiają pomiar interakcji użytkowników w witrynie lub aplikacji. Możesz np. mierzyć, kiedy ktoś wczytuje stronę, klika link lub dokonuje zakupu.
Google Analytics wykorzystuje dane ze zdarzeń do tworzenia raportów z informacjami o Twojej firmie. Więcej informacji
Masz skonfigurowane Google Analytics i widzisz już dane w raportach, ale chcesz zbierać więcej informacji niż te, które Analytics zbiera automatycznie, lub chcesz odblokować określone funkcje i możliwości Analytics.
Wyświetlanie zdarzeń w Analytics
Zdarzenia i ich parametry masz widoczne w raportach Czas rzeczywisty i DebugView. Pamiętaj, że raport DebugView trzeba skonfigurować przed użyciem. Te 2 raporty wskazują zdarzenia wywoływane stopniowo przez użytkowników w Twojej witrynie.
[null,null,["Ostatnia aktualizacja: 2025-08-17 UTC."],[[["\u003cp\u003eEvents in Google Analytics allow you to track user interactions such as page loads, clicks, and purchases to gain insights into your website or app's performance.\u003c/p\u003e\n"],["\u003cp\u003eThis guide explains how to set up recommended and custom events using gtag.js or Google Tag Manager, while automatically collected and enhanced measurement events are set up by default.\u003c/p\u003e\n"],["\u003cp\u003eIf you've already set up Google Analytics and are seeking more granular data or specific features, this guide provides the steps to implement those events.\u003c/p\u003e\n"],["\u003cp\u003eYou can monitor your implemented events in real-time using the Realtime and DebugView reports within Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eTo enhance your event tracking further, you can set up event parameters and designate key events for deeper analysis.\u003c/p\u003e\n"]]],["Events track user interactions, such as page loads, link clicks, and purchases, providing data for Google Analytics reports. You can set up recommended and custom events using the Google tag (gtag.js) or Google Tag Manager. Automatically collected and enhanced measurement events do not require setup. The Realtime and DebugView reports display triggered events. To add more information you can set up event parameters and you can also mark events as key events.\n"],null,["# Set up events\n\n\u003cbr /\u003e\n\nEvents let you measure user interactions on your website or app; for example,\nyou can measure when someone loads a page, clicks a link, and makes a purchase.\nGoogle Analytics uses data from events to create reports with information about\nyour business. [Learn more](//support.google.com/analytics/answer/9322688)\n\nThis guide shows you how to set up [recommended events](https://support.google.com/analytics/answer/9267735) and [custom events](https://support.google.com/analytics/answer/12229021) on\nyour website using the Google tag (gtag.js) or Google Tag Manager. You don't\nneed to set up [automatically collected](https://support.google.com/analytics/answer/9234069) and [enhanced measurement](https://support.google.com/analytics/answer/9216061) events.\n\nAudience\n--------\n\nYou've set up Google Analytics and are starting to see data in your reports, but\nyou want to collect more information than what Analytics collects automatically,\nor you want to unlock certain features and capabilities in Analytics.\n| **Note:** For information on events in 360, see [Google Analytics\n| 360](//support.google.com/analytics/answer/11202874).\n\n\u003cbr /\u003e\n\n\ngtag.js Tag Manager\n\nSee your events in Analytics\n----------------------------\n\nYou can see your events and their parameters using the [*Realtime*](https://support.google.com/analytics/answer/9271392) and\n[*DebugView*](https://support.google.com/analytics/answer/7201382) reports. Note that the *DebugView* report requires some additional\nconfiguration before you can use the report. These two reports show you the\nevents users trigger on your website as the events are triggered.\n\nNext steps\n----------\n\n- [Set up event parameters](/analytics/devguides/collection/ga4/event-parameters) to add more information to your events.\n- [Mark events as key events](https://support.google.com/analytics/answer/9267568#mark)."]]
