创建商品级范围的自定义参数
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
您可以通过电子商务事件中的 items
数组来描述您电子商务网站中的产品或服务。Google 提供了必须加入和建议加入 items
数组的参数列表。
除这些参数外,您还可以在 items
数组中加入最多 27 个自定义参数。这些自定义参数被称作商品级范围的自定义参数,可用来获取对业务有用的数据。在这 27 个商品级范围的自定义参数中,您可以配置:
- 10 个商品级范围的自定义维度(对于标准媒体资源)
- 25 个商品级范围的自定义维度(对于 Analytics 360 媒体资源)
在创建商品级范围的自定义参数之前,请务必查看必需参数和建议参数列表。
添加商品级范围的自定义参数
要添加商品级范围的自定义参数,只需将相应参数加入 items
数组即可。例如,如需了解某件商品是否有货,您可以
将以下 in_stock
自定义参数添加到该事件:
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
in_stock: true, // The item-scoped custom parameter "in_stock"
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
请注意,这些步骤既适用于 gtag.js 实现,也适用于 Google 跟踪代码管理器实现。
后续步骤
若要分析商品级范围的自定义参数,必须创建商品级范围的自定义维度。如需了解如何设置商品级范围的自定义维度,请参阅自定义维度和指标。
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最后更新时间 (UTC):2024-09-13。
[null,null,["最后更新时间 (UTC):2024-09-13。"],[[["\u003cp\u003eThe \u003ccode\u003eitems\u003c/code\u003e array in ecommerce events describes products or services, using parameters defined by Google.\u003c/p\u003e\n"],["\u003cp\u003eYou can add up to 27 custom item-scoped parameters to the \u003ccode\u003eitems\u003c/code\u003e array to capture business-specific data.\u003c/p\u003e\n"],["\u003cp\u003eCustom item-scoped parameters can be added directly to the \u003ccode\u003eitems\u003c/code\u003e array within your ecommerce events, like the example showing the \u003ccode\u003ein_stock\u003c/code\u003e parameter.\u003c/p\u003e\n"],["\u003cp\u003eTo analyze item-scoped custom parameters in your reports, you need to create corresponding item-scoped custom dimensions in Google Analytics.\u003c/p\u003e\n"]]],["The `items` array in ecommerce events allows for product/service descriptions, including required and recommended parameters. You can also add up to 27 custom item-scoped parameters, like `in_stock`, within this array. For standard properties, 10 item-scoped custom dimensions are configurable, and 25 for Analytics 360 properties. Adding a custom parameter involves including it in the `items` array. To analyze these parameters, an item-scoped custom dimension needs to be created.\n"],null,["# Create item-scoped custom parameters\n\nThe [`items` array](/analytics/devguides/collection/ga4/ecommerce#implementation) in ecommerce\nevents lets you describe the products or services on your ecommerce website.\nGoogle provides a [list of required and recommended parameters](/analytics/devguides/collection/ga4/reference/events)\nto include in the `items` array.\n\nIn addition to these parameters, you can include up to 27 custom parameters in\nthe `items` array. These custom parameters are called **custom item-scoped\nparameters** and they let you capture data that's useful to your\nbusiness. Of these 27 custom item parameters, you can configure:\n\n- 10 item-scoped custom dimensions for standard properties\n- 25 item-scoped custom dimensions for Analytics 360 properties\n\nMake sure to review the list of required and recommended parameters before\ncreating your own item-scoped custom parameters.\n\nAdd an item-scoped custom parameter\n-----------------------------------\n\nTo add an item-scoped custom parameter, include the parameter in the\n`items` array. For example, to capture whether a product is in stock, you can\nadd the following `in_stock` custom parameter to the event: \n\n items: [\n {\n item_id: \"SKU_12345\",\n item_name: \"Stan and Friends Tee\",\n affiliation: \"Google Merchandise Store\",\n coupon: \"SUMMER_FUN\",\n discount: 2.22,\n index: 0,\n item_brand: \"Google\",\n item_category: \"Apparel\",\n item_category2: \"Adult\",\n item_category3: \"Shirts\",\n item_category4: \"Crew\",\n item_category5: \"Short sleeve\",\n item_list_id: \"related_products\",\n item_list_name: \"Related Products\",\n item_variant: \"green\",\n in_stock: true, // The item-scoped custom parameter \"in_stock\"\n location_id: \"ChIJIQBpAG2ahYAR_6128GcTUEo\",\n price: 10.01,\n quantity: 3\n }\n ]\n\nNote that these steps apply to both gtag.js and Google Tag Manager\nimplementations.\n\nNext steps\n----------\n\nTo analyze item-scoped custom parameters, you must create an item-scoped custom\ndimension. For information about how to set up the item-scoped custom dimension,\nsee [Custom dimensions and metrics](//support.google.com/analytics/answer/10075209)."]]