Mit Sammlungen den Überblick behalten
Sie können Inhalte basierend auf Ihren Einstellungen speichern und kategorisieren.
Mit Ereignissen können Sie Nutzerinteraktionen auf Ihrer Website oder in Ihrer App erfassen, z. B. wenn jemand eine Seite lädt, auf einen Link klickt oder einen Kauf abschließt.
In Google Analytics werden Daten aus Ereignissen verwendet, um Berichte mit Informationen zu Ihrem Unternehmen zu erstellen. Weitere Informationen
Sie haben Google Analytics eingerichtet und sehen bereits Daten in Ihren Berichten. Sie möchten aber mehr Informationen erfassen als die, die automatisch von Analytics erhoben werden, oder bestimmte Funktionen in Analytics nutzen.
Ereignisse in Analytics ansehen
Sie können sich Ihre Ereignisse und die zugehörigen Parameter in den Berichten Echtzeit und DebugView ansehen. Bevor Sie den Bericht DebugView verwenden können, sind einige zusätzliche Konfigurationsschritte erforderlich. In beiden Berichten sehen Sie die Ereignisse, die Nutzer auf Ihrer Website auslösen, in Echtzeit.
[null,null,["Zuletzt aktualisiert: 2025-08-17 (UTC)."],[[["\u003cp\u003eEvents in Google Analytics allow you to track user interactions such as page loads, clicks, and purchases to gain insights into your website or app's performance.\u003c/p\u003e\n"],["\u003cp\u003eThis guide explains how to set up recommended and custom events using gtag.js or Google Tag Manager, while automatically collected and enhanced measurement events are set up by default.\u003c/p\u003e\n"],["\u003cp\u003eIf you've already set up Google Analytics and are seeking more granular data or specific features, this guide provides the steps to implement those events.\u003c/p\u003e\n"],["\u003cp\u003eYou can monitor your implemented events in real-time using the Realtime and DebugView reports within Google Analytics.\u003c/p\u003e\n"],["\u003cp\u003eTo enhance your event tracking further, you can set up event parameters and designate key events for deeper analysis.\u003c/p\u003e\n"]]],["Events track user interactions, such as page loads, link clicks, and purchases, providing data for Google Analytics reports. You can set up recommended and custom events using the Google tag (gtag.js) or Google Tag Manager. Automatically collected and enhanced measurement events do not require setup. The Realtime and DebugView reports display triggered events. To add more information you can set up event parameters and you can also mark events as key events.\n"],null,["# Set up events\n\n\u003cbr /\u003e\n\nEvents let you measure user interactions on your website or app; for example,\nyou can measure when someone loads a page, clicks a link, and makes a purchase.\nGoogle Analytics uses data from events to create reports with information about\nyour business. [Learn more](//support.google.com/analytics/answer/9322688)\n\nThis guide shows you how to set up [recommended events](https://support.google.com/analytics/answer/9267735) and [custom events](https://support.google.com/analytics/answer/12229021) on\nyour website using the Google tag (gtag.js) or Google Tag Manager. You don't\nneed to set up [automatically collected](https://support.google.com/analytics/answer/9234069) and [enhanced measurement](https://support.google.com/analytics/answer/9216061) events.\n\nAudience\n--------\n\nYou've set up Google Analytics and are starting to see data in your reports, but\nyou want to collect more information than what Analytics collects automatically,\nor you want to unlock certain features and capabilities in Analytics.\n| **Note:** For information on events in 360, see [Google Analytics\n| 360](//support.google.com/analytics/answer/11202874).\n\n\u003cbr /\u003e\n\n\ngtag.js Tag Manager\n\nSee your events in Analytics\n----------------------------\n\nYou can see your events and their parameters using the [*Realtime*](https://support.google.com/analytics/answer/9271392) and\n[*DebugView*](https://support.google.com/analytics/answer/7201382) reports. Note that the *DebugView* report requires some additional\nconfiguration before you can use the report. These two reports show you the\nevents users trigger on your website as the events are triggered.\n\nNext steps\n----------\n\n- [Set up event parameters](/analytics/devguides/collection/ga4/event-parameters) to add more information to your events.\n- [Mark events as key events](https://support.google.com/analytics/answer/9267568#mark)."]]
