Google Analytics for websites

This page explains Google Analytics for websites, and what you need to do to get started.

Google Analytics measures events to help you learn about your performance. For example, you can use Google Analytics to measure web traffic, insights about your audience, and how they interact with your website.

Set up your account

Here's an overview of the steps to set up your Google Analytics account for data collection:

1. If you don't already have one, create a Google Analytics account.
2. After creating an account, create a new property. Properties are like containers that hold the data you collect.
3. Once you've created a new property, add a web data stream that sends the data from your website to the property.

Tag your website

Once you have a Google Analytics account with a web data stream, you're ready to tag your site and start collecting data.

We recommend that you use Google Tag Manager. With Tag Manager, you can make changes to your tagging configuration and push them to your site automatically, without needing to change your code every time.

For information on other tagging options, see tagging for Google Analytics.