Verifica que estés usando el api_secret para la transmisión correcta. Si configuras el protocolo de medición para varias transmisiones, cada una tendrá su propio secreto.
Para ayudar a combatir el spam, puedes revocar los api_secret. Asegúrate de que el api_secret que usas siga siendo válido. Es posible que otro usuario con acceso a tu transmisión haya revocado el acceso por error.
api_secret distingue mayúsculas de minúsculas. Vuelve a verificar que el api_secret en la IU de Google Analytics sea exactamente el mismo que usas en tu código.
No uses advertising_id.
advertising_id no se admite como identificador de dispositivo válido. Usa app_instance_id si usas Firebase y client_id si usas gtag.js.
IDs no válidos
Dado que el Protocolo de medición admite IDs del SDK de Google Analytics para Firebase y gtag.js, asegúrate de usar el ID correcto. Los IDs que debes usar cambian según si usas el SDK de Google Analytics para Firebase o gtag.js. A continuación, se describen los IDs que debes usar:
SDK de Google Analytics para Firebase
Si usas el SDK de Google Analytics para Firebase, los IDs que debes usar son los siguientes:
firebase_app_id: Incluye este ID en los parámetros de consulta de la solicitud. Este ID identifica de forma única tu app de Firebase. Todos los usuarios de tu
app tendrán el mismo firebase_app_id. Se encuentra en Firebase console
en: Configuración del proyecto > General > Tus apps > ID de app
app_instance_id: Incluye este ID en el cuerpo de la solicitud POST. Este
ID identifica de forma exclusiva una instalación determinada de una app de Firebase. Este valor
será diferente para cada instalación de tu app. Los métodos para solicitar
este valor para cada plataforma de Firebase son los siguientes:
firebase_instance_id: Este ID no debe incluirse en tu solicitud.
Este ID se usa para identificar una instancia determinada de la app, pero es
específico de Firebase. Se usa para tareas como los mensajes de FCM.
gtag.js
Si usas gtag.js, los IDs que debes usar son los siguientes:
measurement_id: Incluye este ID en los parámetros de consulta de la solicitud. Este ID identifica de forma exclusiva un flujo de datos. Todos los usuarios de tu sitio web tendrán el mismo measurement_id. Se encuentra en la IU de Google Analytics en Administrador > Flujos de datos > elige tu flujo > ID de medición.
client_id: Incluye este ID en el cuerpo de la solicitud POST. Este ID identifica de forma única una instancia de usuario determinada de un cliente web. Este valor será diferente para cada usuario de tu app. Consulta estos ejemplos para saber cómo recuperar este valor.
[null,null,["Última actualización: 2025-07-26 (UTC)"],[[["\u003cp\u003eThis guide helps troubleshoot common Google Analytics 4 Measurement Protocol implementation errors, focusing on missing events and invalid user/device IDs.\u003c/p\u003e\n"],["\u003cp\u003eIf events aren't appearing, ensure your \u003ccode\u003eapi_secret\u003c/code\u003e is correct, valid, accurately copied, and you're using the appropriate device identifier (\u003ccode\u003eapp_instance_id\u003c/code\u003e or \u003ccode\u003eclient_id\u003c/code\u003e, not \u003ccode\u003eadvertising_id\u003c/code\u003e).\u003c/p\u003e\n"],["\u003cp\u003eWhen using the Measurement Protocol, select the correct IDs based on whether you're implementing via Firebase or gtag.js, as outlined in the guide.\u003c/p\u003e\n"],["\u003cp\u003eFor Firebase, utilize \u003ccode\u003efirebase_app_id\u003c/code\u003e and \u003ccode\u003eapp_instance_id\u003c/code\u003e, avoiding \u003ccode\u003efirebase_instance_id\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eFor gtag.js, use \u003ccode\u003emeasurement_id\u003c/code\u003e and \u003ccode\u003eclient_id\u003c/code\u003e for proper event tracking.\u003c/p\u003e\n"]]],["To resolve event visibility issues in Google Analytics, verify the correct `api_secret` is used, valid, and copied accurately, and avoid using `advertising_id`. For Firebase, use `firebase_app_id` in query parameters and `app_instance_id` in the POST body; retrieve `app_instance_id` using the appropriate platform's method. For gtag.js, utilize `measurement_id` in query parameters and `client_id` in the POST body. Both `client_id` and `app_instance_id` should differ for each user.\n"],null,["# Troubleshooting\n\nThis guide outlines common troubleshooting steps to fix common implementation\nerrors.\n\nNo events\n---------\n\nIf your events aren't showing up in Google Analytics, there are a few common\nissues you should look for.\n\nFirst choose your client: \nFirebase gtag.js\n\n\u003cbr /\u003e\n\n- Are you using the correct [api_secret](/analytics/devguides/collection/protocol/ga4/reference#api_secret)?\n\n Check that you're using the `api_secret` for the right stream. If you set up\n the measurement protocol for multiple streams, each stream will have its own\n secret.\n- Is your [api_secret](/analytics/devguides/collection/protocol/ga4/reference#api_secret) still valid?\n\n In order to help combat spam, you're able to revoke `api_secret`s. Make sure\n that the `api_secret` you are using is still valid. It's possible that\n another user with access to your stream may have revoked access to it by\n mistake.\n- Is your [api_secret](/analytics/devguides/collection/protocol/ga4/reference#api_secret) copied correctly?\n\n `api_secret` is case-sensitive. Double check that the `api_secret` in the\n Google Analytics UI is *exactly* the same as the one you're using in your\n code.\n- Don't use `advertising_id`.\n\n `advertising_id` is not supported as a valid device identifier. Use\n `app_instance_id` if you're using Firebase and `client_id` if you're using\n gtag.js.\n\nInvalid IDs\n-----------\n\nSince the Measurement Procotol supports IDs from the Google Analytics for\nFirebase SDK and gtag.js, make sure you use the right ID. **The IDs you should\nuse changes depending on whether you are using the Google Analytics for Firebase\nSDK or gtag.js.** The following outlines which IDs you should be using:\n\n**Google Analytics for Firebase SDK**\n\nIf you're using the Google Analytics for Firebase SDK the IDs you *should* use\nare:\n\n- [`firebase_app_id`](/analytics/devguides/collection/protocol/ga4/reference?client_type=firebase#firebase_app_id) - Include this ID in the query parameters for the request. This ID uniquely identifies your Firebase App. All users of your app will have the same `firebase_app_id`. Found in the Firebase console under: \n **Project Settings** \\\u003e **General** \\\u003e **Your Apps** \\\u003e **App ID**\n- [`app_instance_id`](/analytics/devguides/collection/protocol/ga4/reference?client_type=firebase#app_instance_id) - Include this ID in the POST body for the request. This\n ID uniquely identifies a given installation of a Firebase App. This value\n will be different for every installation of your app. The methods to request\n this value for each Firebase platform are as follows:\n\n - [Android - getAppInstanceId()](https://firebase.google.com/docs/reference/android/com/google/firebase/analytics/FirebaseAnalytics#public-taskstring-getappinstanceid)\n - [Kotlin - getAppInstanceId()](https://firebase.google.com/docs/reference/kotlin/com/google/firebase/analytics/FirebaseAnalytics#getappinstanceid)\n - [Swift - appInstanceID()](https://firebase.google.com/docs/reference/swift/firebaseanalytics/api/reference/Classes/Analytics#appinstanceid)\n - [Objective-C - appInstanceID](https://firebase.google.com/docs/reference/ios/firebaseanalytics/api/reference/Classes/FIRAnalytics#+appinstanceid)\n - [C++ - GetAnalyticsInstanceId()](https://firebase.google.com/docs/reference/cpp/namespace/firebase/analytics#getanalyticsinstanceid)\n - [Unity - GetAnalyticsInstanceIdAsync()](https://firebase.google.com/docs/reference/unity/class/firebase/analytics/firebase-analytics#getanalyticsinstanceidasync)\n\nYou should *not* use the following:\n\n- `firebase_instance_id` - This ID *should not* be included in your request. This ID is used for identifiying a given instance of the app, but is Firebase specific. It's used for tasks such as FCM messages.\n\n**gtag.js**\n\nIf you're using gtag.js, the IDs you *should* use are:\n\n- [`measurement_id`](/analytics/devguides/collection/protocol/ga4/reference?client_type=gtag#measurement_id) - Include this ID in the query parameters for the request. This ID uniquely identifies a Data Stream. All users of your website will have the same `measurement_id`. Found in the Google Analytics UI under: \n **Admin** \\\u003e **Data Streams** \\\u003e **choose your stream** \\\u003e **Measurement ID**\n- [`client_id`](/analytics/devguides/collection/protocol/ga4/reference?client_type=gtag#client_id) - Include this ID in the POST body for the request. This ID uniquely identifies a given user instance of a web client. This value will be different for every user of your app. See [these examples](/gtagjs/reference/api#get) for how to retrieve this value.\n\nServer-side tagging events missing\n----------------------------------\n\nA [Server-side Tag Manager installation with a Measurement Protocol\nclient](/tag-platform/tag-manager/server-side/send-data#server-to-server_apps) lets you send events in the Measurement Protocol *format* to a\ncontainer. The container then sends those events to Google Analytics using the\nsame mechanism as all other SGTM events.\n| **Note:** It *doesn't* send those events to the Measurement Protocol endpoint, and therefore doesn't support all the features of the Measurement Protocol endpoint, such as deriving [geographic and device information](/analytics/devguides/collection/protocol/ga4#geo_device) from tagging events.\n\nIf you want all the features of the Measurement Protocol, send events directly to the\nMeasurement Protocol instead of your container."]]
