AdSense 服务

借助 AdSense 服务,您可以在 Apps 脚本中使用 AdSense Management API。借助此 API,AdSense 客户可以获取有关其账号结构的信息,并生成有关其账号效果的报告。

参考

如需详细了解此服务,请参阅 AdSense 管理 API 的参考文档。与 Apps 脚本中的所有高级服务一样,AdSense 服务使用的对象、方法和参数均与公共 API 相同。如需了解详情,请参阅如何确定方法签名

如需报告问题和寻求其他支持,请在 Stack Overflow 上使用 adsense-api 标签提问。

示例代码

以下示例代码使用该 API 的版本 2

列出账号

此示例列出了可供用户使用的所有账号。账号以资源名称(例如 accounts/pub-12345)的形式指定,可在其他方法(例如列出广告客户)中使用。请注意,使用页面令牌可访问完整的结果列表。

advanced/adsense.gs
/**
 * Lists available AdSense accounts.
 */
function listAccounts() {
  let pageToken;
  do {
    const response = AdSense.Accounts.list({pageToken: pageToken});
    if (!response.accounts) {
      console.log('No accounts found.');
      return;
    }
    for (const account of response.accounts) {
      console.log('Found account with resource name "%s" and display name "%s".',
          account.name, account.displayName);
    }
    pageToken = response.nextPageToken;
  } while (pageToken);
}

列出广告客户

此示例列出了给定账号的所有广告客户。将账号指定为资源名称,例如 accounts/pub-12345。您可以使用列出账号示例代码获取账号资源名称。

advanced/adsense.gs
/**
 * Logs available Ad clients for an account.
 *
 * @param {string} accountName The resource name of the account that owns the
 *     collection of ad clients.
 */
function listAdClients(accountName) {
  let pageToken;
  do {
    const response = AdSense.Accounts.Adclients.list(accountName, {
      pageToken: pageToken
    });
    if (!response.adClients) {
      console.log('No ad clients found for this account.');
      return;
    }
    for (const adClient of response.adClients) {
      console.log('Found ad client for product "%s" with resource name "%s".',
          adClient.productCode, adClient.name);
      console.log('Reporting dimension ID: %s',
          adClient.reportingDimensionId ?? 'None');
    }
    pageToken = response.nextPageToken;
  } while (pageToken);
}

列出广告单元

此示例列出了指定广告客户的所有广告单元。将广告客户端指定为资源名称,例如 accounts/pub-12345/adclients/ca-pub-12345。您可以使用列出广告客户示例代码获取广告客户资源名称。

advanced/adsense.gs
/**
 * Lists ad units.
 * @param {string} adClientName The resource name of the ad client that owns the collection
 *     of ad units.
 */
function listAdUnits(adClientName) {
  let pageToken;
  do {
    const response = AdSense.Accounts.Adclients.Adunits.list(adClientName, {
      pageSize: 50,
      pageToken: pageToken
    });
    if (!response.adUnits) {
      console.log('No ad units found for this ad client.');
      return;
    }
    for (const adUnit of response.adUnits) {
      console.log('Found ad unit with resource name "%s" and display name "%s".',
          adUnit.name, adUnit.displayName);
    }

    pageToken = response.nextPageToken;
  } while (pageToken);
}

生成报告

此示例会针对您的 AdSense 账号生成报告,并将结果输出到电子表格。

advanced/adsense.gs
/**
 * Generates a spreadsheet report for a specific ad client in an account.
 * @param {string} accountName The resource name of the account.
 * @param {string} adClientReportingDimensionId The reporting dimension ID
 *     of the ad client.
 */
function generateReport(accountName, adClientReportingDimensionId) {
  // Prepare report.
  const today = new Date();
  const oneWeekAgo = new Date(today.getTime() - 7 * 24 * 60 * 60 * 1000);

  const report = AdSense.Accounts.Reports.generate(accountName, {
    // Specify the desired ad client using a filter.
    filters: ['AD_CLIENT_ID==' + escapeFilterParameter(adClientReportingDimensionId)],
    metrics: ['PAGE_VIEWS', 'AD_REQUESTS', 'AD_REQUESTS_COVERAGE', 'CLICKS',
      'AD_REQUESTS_CTR', 'COST_PER_CLICK', 'AD_REQUESTS_RPM',
      'ESTIMATED_EARNINGS'],
    dimensions: ['DATE'],
    ...dateToJson('startDate', oneWeekAgo),
    ...dateToJson('endDate', today),
    // Sort by ascending date.
    orderBy: ['+DATE']
  });

  if (!report.rows) {
    console.log('No rows returned.');
    return;
  }
  const spreadsheet = SpreadsheetApp.create('AdSense Report');
  const sheet = spreadsheet.getActiveSheet();

  // Append the headers.
  sheet.appendRow(report.headers.map((header) => header.name));

  // Append the results.
  sheet.getRange(2, 1, report.rows.length, report.headers.length)
      .setValues(report.rows.map((row) => row.cells.map((cell) => cell.value)));

  console.log('Report spreadsheet created: %s',
      spreadsheet.getUrl());
}

/**
 * Escape special characters for a parameter being used in a filter.
 * @param {string} parameter The parameter to be escaped.
 * @return {string} The escaped parameter.
 */
function escapeFilterParameter(parameter) {
  return parameter.replace('\\', '\\\\').replace(',', '\\,');
}

/**
 * Returns the JSON representation of a Date object (as a google.type.Date).
 *
 * @param {string} paramName the name of the date parameter
 * @param {Date} value the date
 * @return {object} formatted date
 */
function dateToJson(paramName, value) {
  return {
    [paramName + '.year']: value.getFullYear(),
    [paramName + '.month']: value.getMonth() + 1,
    [paramName + '.day']: value.getDate()
  };
}