ad_group_criterion.ad_group |
Field description | Immutable. The ad group to which the criterion belongs. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.age_range.type |
Field description | Type of the age range. |
Category | ATTRIBUTE |
Data Type |
ENUM
AGE_RANGE_18_24 AGE_RANGE_25_34 AGE_RANGE_35_44 AGE_RANGE_45_54 AGE_RANGE_55_64 AGE_RANGE_65_UP AGE_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.AgeRangeTypeEnum.AgeRangeType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.app_payment_model.type |
Field description | Type of the app payment model. |
Category | ATTRIBUTE |
Data Type |
ENUM
PAID UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.AppPaymentModelTypeEnum.AppPaymentModelType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.approval_status |
Field description | Output only. Approval status of the criterion. |
Category | ATTRIBUTE |
Data Type |
ENUM
APPROVED DISAPPROVED PENDING_REVIEW UNDER_REVIEW UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.AdGroupCriterionApprovalStatusEnum.AdGroupCriterionApprovalStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.audience.audience |
Field description | The Audience resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.bid_modifier |
Field description | The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. |
Category | ATTRIBUTE |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.combined_audience.combined_audience |
Field description | The CombinedAudience resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.cpc_bid_micros |
Field description | The CPC (cost-per-click) bid. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.cpm_bid_micros |
Field description | The CPM (cost-per-thousand viewable impressions) bid. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.cpv_bid_micros |
Field description | The CPV (cost-per-view) bid. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.criterion_id |
Field description | Output only. The ID of the criterion. This field is ignored for mutates. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.custom_affinity.custom_affinity |
Field description | The CustomInterest resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.custom_audience.custom_audience |
Field description | The CustomAudience resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.custom_intent.custom_intent |
Field description | The CustomInterest resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.disapproval_reasons |
Field description | Output only. List of disapproval reasons of the criterion. The different reasons for disapproving a criterion can be found here: https://support.google.com/adspolicy/answer/6008942 This field is read-only. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.display_name |
Field description | Output only. The display name of the criterion. This field is ignored for mutates. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_cpc_bid_micros |
Field description | Output only. The effective CPC (cost-per-click) bid. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_cpc_bid_source |
Field description | Output only. Source of the effective CPC bid. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_cpm_bid_micros |
Field description | Output only. The effective CPM (cost-per-thousand viewable impressions) bid. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_cpm_bid_source |
Field description | Output only. Source of the effective CPM bid. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_cpv_bid_micros |
Field description | Output only. The effective CPV (cost-per-view) bid. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_cpv_bid_source |
Field description | Output only. Source of the effective CPV bid. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_percent_cpc_bid_micros |
Field description | Output only. The effective Percent CPC bid amount. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.effective_percent_cpc_bid_source |
Field description | Output only. Source of the effective Percent CPC bid. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.BiddingSourceEnum.BiddingSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.final_mobile_urls |
Field description | The list of possible final mobile URLs after all cross-domain redirects. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.final_url_suffix |
Field description | URL template for appending params to final URL. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.final_urls |
Field description | The list of possible final URLs after all cross-domain redirects for the ad. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.gender.type |
Field description | Type of the gender. |
Category | ATTRIBUTE |
Data Type |
ENUM
FEMALE MALE UNDETERMINED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.GenderTypeEnum.GenderType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.income_range.type |
Field description | Type of the income range. |
Category | ATTRIBUTE |
Data Type |
ENUM
INCOME_RANGE_0_50 INCOME_RANGE_50_60 INCOME_RANGE_60_70 INCOME_RANGE_70_80 INCOME_RANGE_80_90 INCOME_RANGE_90_UP INCOME_RANGE_UNDETERMINED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.IncomeRangeTypeEnum.IncomeRangeType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.keyword.match_type |
Field description | The match type of the keyword. |
Category | ATTRIBUTE |
Data Type |
ENUM
BROAD EXACT PHRASE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.KeywordMatchTypeEnum.KeywordMatchType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.keyword.text |
Field description | The text of the keyword (at most 80 characters and 10 words). |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.labels |
Field description | Output only. The resource names of labels attached to this ad group criterion. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.language.language_constant |
Field description | The language constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.activity_city.value |
Field description | String value of the activity city. The Geo Target Constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.activity_country.value |
Field description | String value of the activity country. The Geo Target Constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.activity_id.value |
Field description | String value of the activity ID. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.activity_rating.value |
Field description | Long value of the activity rating. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.activity_state.value |
Field description | String value of the activity state. The Geo Target Constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.hotel_city.city_criterion |
Field description | The Geo Target Constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.hotel_class.value |
Field description | Long value of the hotel class. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.hotel_country_region.country_region_criterion |
Field description | The Geo Target Constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.hotel_id.value |
Field description | String value of the hotel ID. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.hotel_state.state_criterion |
Field description | The Geo Target Constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_brand.value |
Field description | String value of the product brand. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_category.category_id |
Field description | ID of the product category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436 |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_category.level |
Field description | Level of the product category. |
Category | ATTRIBUTE |
Data Type |
ENUM
LEVEL1 LEVEL2 LEVEL3 LEVEL4 LEVEL5 UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.ProductCategoryLevelEnum.ProductCategoryLevel |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_channel.channel |
Field description | Value of the locality. |
Category | ATTRIBUTE |
Data Type |
ENUM
LOCAL ONLINE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.ProductChannelEnum.ProductChannel |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_channel_exclusivity.channel_exclusivity |
Field description | Value of the availability. |
Category | ATTRIBUTE |
Data Type |
ENUM
MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_condition.condition |
Field description | Value of the condition. |
Category | ATTRIBUTE |
Data Type |
ENUM
NEW REFURBISHED UNKNOWN UNSPECIFIED USED
|
Type URL | google.ads.googleads.v17.enums.ProductConditionEnum.ProductCondition |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_custom_attribute.index |
Field description | Indicates the index of the custom attribute. |
Category | ATTRIBUTE |
Data Type |
ENUM
INDEX0 INDEX1 INDEX2 INDEX3 INDEX4 UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.ProductCustomAttributeIndexEnum.ProductCustomAttributeIndex |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_custom_attribute.value |
Field description | String value of the product custom attribute. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_item_id.value |
Field description | Value of the id. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_type.level |
Field description | Level of the type. |
Category | ATTRIBUTE |
Data Type |
ENUM
LEVEL1 LEVEL2 LEVEL3 LEVEL4 LEVEL5 UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.ProductTypeLevelEnum.ProductTypeLevel |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.case_value.product_type.value |
Field description | Value of the type. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.listing_group.parent_ad_group_criterion |
Field description | Resource name of ad group criterion which is the parent listing group subdivision. Null for the root group. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.path |
Field description | The path of dimensions defining this listing group. |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v17.common.ListingDimensionPath |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.listing_group.type |
Field description | Type of the listing group. |
Category | ATTRIBUTE |
Data Type |
ENUM
SUBDIVISION UNIT UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.ListingGroupTypeEnum.ListingGroupType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.location.geo_target_constant |
Field description | The geo target constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.mobile_app_category.mobile_app_category_constant |
Field description | The mobile app category constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.mobile_application.app_id |
Field description | A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.mobile_application.name |
Field description | Name of this mobile application. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.negative |
Field description | Immutable. Whether to target (false ) or exclude (true ) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it. |
Category | ATTRIBUTE |
Data Type | BOOLEAN |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.parental_status.type |
Field description | Type of the parental status. |
Category | ATTRIBUTE |
Data Type |
ENUM
NOT_A_PARENT PARENT UNDETERMINED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.ParentalStatusTypeEnum.ParentalStatusType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.percent_cpc_bid_micros |
Field description | The CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.placement.url |
Field description | URL of the placement. For example, "http://www.domain.com". |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc |
Field description | Output only. Estimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc |
Field description | Output only. Estimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.position_estimates.first_page_cpc_micros |
Field description | Output only. The estimate of the CPC bid required for ad to be shown on first page of search results. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.position_estimates.first_position_cpc_micros |
Field description | Output only. The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.position_estimates.top_of_page_cpc_micros |
Field description | Output only. The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.primary_status |
Field description | Output only. The primary status for the ad group criterion. |
Category | ATTRIBUTE |
Data Type |
ENUM
ELIGIBLE NOT_ELIGIBLE PAUSED PENDING REMOVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.AdGroupCriterionPrimaryStatusEnum.AdGroupCriterionPrimaryStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.primary_status_reasons |
Field description | Output only. The primary status reasons for the ad group criterion. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_GROUP_CRITERION_BELOW_FIRST_PAGE_BID AD_GROUP_CRITERION_DISAPPROVED AD_GROUP_CRITERION_LOW_QUALITY AD_GROUP_CRITERION_NEGATIVE AD_GROUP_CRITERION_PAUSED AD_GROUP_CRITERION_PAUSED_DUE_TO_LOW_ACTIVITY AD_GROUP_CRITERION_PENDING_REVIEW AD_GROUP_CRITERION_RARELY_SERVED AD_GROUP_CRITERION_REMOVED AD_GROUP_CRITERION_RESTRICTED AD_GROUP_CRITERION_UNDER_REVIEW AD_GROUP_PAUSED AD_GROUP_REMOVED CAMPAIGN_CRITERION_NEGATIVE CAMPAIGN_ENDED CAMPAIGN_PAUSED CAMPAIGN_PENDING CAMPAIGN_REMOVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.AdGroupCriterionPrimaryStatusReasonEnum.AdGroupCriterionPrimaryStatusReason |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.quality_info.creative_quality_score |
Field description | Output only. The performance of the ad compared to other advertisers. |
Category | ATTRIBUTE |
Data Type |
ENUM
ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.quality_info.post_click_quality_score |
Field description | Output only. The quality score of the landing page. |
Category | ATTRIBUTE |
Data Type |
ENUM
ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.quality_info.quality_score |
Field description | Output only. The quality score. This field may not be populated if Google does not have enough information to determine a value. |
Category | ATTRIBUTE |
Data Type | INT32 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.quality_info.search_predicted_ctr |
Field description | Output only. The click-through rate compared to that of other advertisers. |
Category | ATTRIBUTE |
Data Type |
ENUM
ABOVE_AVERAGE AVERAGE BELOW_AVERAGE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.resource_name |
Field description | Immutable. The resource name of the ad group criterion. Ad group criterion resource names have the form: customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id} |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.status |
Field description | The status of the criterion. This is the status of the ad group criterion entity, set by the client. Note: UI reports may incorporate additional information that affects whether a criterion is eligible to run. In some cases a criterion that's REMOVED in the API can still show as enabled in the UI. For example, campaigns by default show to users of all age ranges unless excluded. The UI will show each age range as "enabled", since they're eligible to see the ads; but AdGroupCriterion.status will show "removed", since no positive criterion was added. |
Category | ATTRIBUTE |
Data Type |
ENUM
ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.system_serving_status |
Field description | Output only. Serving status of the criterion. |
Category | ATTRIBUTE |
Data Type |
ENUM
ELIGIBLE RARELY_SERVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v17.enums.CriterionSystemServingStatusEnum.CriterionSystemServingStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.topic.path |
Field description | The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.topic.topic_constant |
Field description | The Topic Constant resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.tracking_url_template |
Field description | The URL template for constructing a tracking URL. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.type |
Field description | Output only. The type of the criterion. |
Category | ATTRIBUTE |
Data Type |
ENUM
AD_SCHEDULE AGE_RANGE APP_PAYMENT_MODEL AUDIENCE BRAND BRAND_LIST CARRIER COMBINED_AUDIENCE CONTENT_LABEL CUSTOM_AFFINITY CUSTOM_AUDIENCE CUSTOM_INTENT DEVICE GENDER INCOME_RANGE IP_BLOCK KEYWORD KEYWORD_THEME LANGUAGE LIFE_EVENT LISTING_GROUP LISTING_SCOPE LOCAL_SERVICE_ID LOCATION LOCATION_GROUP MOBILE_APPLICATION MOBILE_APP_CATEGORY MOBILE_DEVICE NEGATIVE_KEYWORD_LIST OPERATING_SYSTEM_VERSION PARENTAL_STATUS PLACEMENT PROXIMITY SEARCH_THEME TOPIC UNKNOWN UNSPECIFIED USER_INTEREST USER_LIST WEBPAGE YOUTUBE_CHANNEL YOUTUBE_VIDEO
|
Type URL | google.ads.googleads.v17.enums.CriterionTypeEnum.CriterionType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.url_custom_parameters |
Field description | The list of mappings used to substitute custom parameter tags in a tracking_url_template , final_urls , or mobile_final_urls . |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v17.common.CustomParameter |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.user_interest.user_interest_category |
Field description | The UserInterest resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.user_list.user_list |
Field description | The User List resource name. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_criterion.webpage.conditions |
Field description | Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations. |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v17.common.WebpageConditionInfo |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.webpage.coverage_percentage |
Field description | Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only. |
Category | ATTRIBUTE |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.webpage.criterion_name |
Field description | The name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.webpage.sample.sample_urls |
Field description | Webpage sample urls |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
ad_group_criterion.youtube_channel.channel_id |
Field description | The YouTube uploader channel id or the channel code of a YouTube channel. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_criterion.youtube_video.video_id |
Field description | YouTube video id as it appears on the YouTube watch page. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|