experiment

A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

experiment.description
Field description	The description of the experiment. It must have a minimum length of 1 and maximum length of 2048.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.end_date
Field description	Date when the experiment ends. By default, the experiment ends on the campaign's end date. If this field is set, then the experiment ends at the end of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-04-18
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.experiment_id
Field description	Output only. The ID of the experiment. Read only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.goals
Field description	The goals of this experiment.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v17.common.MetricGoal`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

experiment.long_running_operation
Field description	Output only. The resource name of the long-running operation that can be used to poll for completion of experiment schedule or promote. The most recent long running operation is returned.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	False
Selectable	True
Sortable	False
Repeated	False

experiment.name
Field description	Required. The name of the experiment. It must have a minimum length of 1 and maximum length of 1024. It must be unique under a customer.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.promote_status
Field description	Output only. The status of the experiment promotion process.
Category	`ATTRIBUTE`
Data Type	`ENUM COMPLETED COMPLETED_WITH_WARNING FAILED IN_PROGRESS NOT_STARTED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.AsyncActionStatusEnum.AsyncActionStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.resource_name
Field description	Immutable. The resource name of the experiment. Experiment resource names have the form: `customers/{customer_id}/experiments/{experiment_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

experiment.start_date
Field description	Date when the experiment starts. By default, the experiment starts now or on the campaign's start date, whichever is later. If this field is set, then the experiment starts at the beginning of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-03-14
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.status
Field description	The Advertiser-chosen status of this experiment.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED GRADUATED HALTED INITIATED PROMOTED REMOVED SETUP UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v17.enums.ExperimentStatusEnum.ExperimentStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.suffix
Field description	For system managed experiments, the advertiser must provide a suffix during construction, in the setup stage before moving to initiated. The suffix will be appended to the in-design and experiment campaign names so that the name is base campaign name + suffix.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.sync_enabled
Field description	Immutable. Set to true if changes to base campaigns should be synced to the trial campaigns. Any changes made directly to trial campaigns will be preserved. This field can only be set when the experiment is being created.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment.type
Field description	Required. The product/feature that uses this experiment.
Category	`ATTRIBUTE`
Data Type	`ENUM AD_VARIATION DISPLAY_AND_VIDEO_360 DISPLAY_AUTOMATED_BIDDING_STRATEGY DISPLAY_CUSTOM HOTEL_CUSTOM SEARCH_AUTOMATED_BIDDING_STRATEGY SEARCH_CUSTOM SHOPPING_AUTOMATED_BIDDING_STRATEGY SMART_MATCHING UNKNOWN UNSPECIFIED YOUTUBE_CUSTOM`
Type URL	`google.ads.googleads.v17.enums.ExperimentTypeEnum.ExperimentType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

experiment

experiment.description

experiment.end_date

experiment.experiment_id

experiment.goals

experiment.long_running_operation

experiment.name

experiment.promote_status

experiment.resource_name

experiment.start_date

experiment.status

experiment.suffix

experiment.sync_enabled

experiment.type