conversion_custom_variable

A conversion custom variable See "About custom variables for conversions" at https://support.google.com/google-ads/answer/9964350

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

conversion_custom_variable.id

Field descriptionOutput only. The ID of the conversion custom variable.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_custom_variable.name

Field descriptionRequired. The name of the conversion custom variable. Name should be unique. The maximum length of name is 100 characters. There should not be any extra spaces before and after.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_custom_variable.owner_customer

Field descriptionOutput only. The resource name of the customer that owns the conversion custom variable.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_custom_variable.resource_name

Field descriptionImmutable. The resource name of the conversion custom variable. Conversion custom variable resource names have the form: customers/{customer_id}/conversionCustomVariables/{conversion_custom_variable_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

conversion_custom_variable.status

Field descriptionThe status of the conversion custom variable for conversion event accrual.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v18.enums.ConversionCustomVariableStatusEnum.ConversionCustomVariableStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_custom_variable.tag

Field descriptionRequired. Immutable. The tag of the conversion custom variable. It is used in the event snippet and sent to Google Ads along with conversion pings. For conversion uploads in Google Ads API, the resource name of the conversion custom variable is used. Tag should be unique. The maximum size of tag is 100 bytes. There should not be any extra spaces before and after. Currently only lowercase letters, numbers and underscores are allowed in the tag.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse