customer_negative_criterion

A negative criterion for exclusions at the customer level.

Attributed resources
customer
mobile_app_category_constant
shared_set

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

customer_negative_criterion.content_label.type
Field description	Content label type, required for CREATE operations.
Category	`ATTRIBUTE`
Data Type	ENUM BELOW_THE_FOLD BRAND_SUITABILITY_CONTENT_FOR_FAMILIES BRAND_SUITABILITY_GAMES_FIGHTING BRAND_SUITABILITY_GAMES_MATURE BRAND_SUITABILITY_HEALTH_SENSITIVE BRAND_SUITABILITY_HEALTH_SOURCE_UNDETERMINED BRAND_SUITABILITY_NEWS_RECENT BRAND_SUITABILITY_NEWS_SENSITIVE BRAND_SUITABILITY_NEWS_SOURCE_NOT_FEATURED BRAND_SUITABILITY_POLITICS BRAND_SUITABILITY_RELIGION EMBEDDED_VIDEO JUVENILE LIVE_STREAMING_VIDEO PARKED_DOMAIN PROFANITY SEXUALLY_SUGGESTIVE SOCIAL_ISSUES TRAGEDY UNKNOWN UNSPECIFIED VIDEO VIDEO_NOT_YET_RATED VIDEO_RATING_DV_G VIDEO_RATING_DV_MA VIDEO_RATING_DV_PG VIDEO_RATING_DV_T
Type URL	`google.ads.googleads.v18.enums.ContentLabelTypeEnum.ContentLabelType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.id
Field description	Output only. The ID of the criterion.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.ip_block.ip_address
Field description	The IP address of this IP block.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.mobile_app_category.mobile_app_category_constant
Field description	The mobile app category constant resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

customer_negative_criterion.mobile_application.app_id
Field description	A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.mobile_application.name
Field description	Name of this mobile application.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.negative_keyword_list.shared_set
Field description	The NegativeKeywordListInfo shared set resource name.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

customer_negative_criterion.placement.url
Field description	URL of the placement. For example, "http://www.domain.com".
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.resource_name
Field description	Immutable. The resource name of the customer negative criterion. Customer negative criterion resource names have the form: `customers/{customer_id}/customerNegativeCriteria/{criterion_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

customer_negative_criterion.type
Field description	Output only. The type of the criterion.
Category	`ATTRIBUTE`
Data Type	ENUM AD_SCHEDULE AGE_RANGE APP_PAYMENT_MODEL AUDIENCE BRAND BRAND_LIST CARRIER COMBINED_AUDIENCE CONTENT_LABEL CUSTOM_AFFINITY CUSTOM_AUDIENCE CUSTOM_INTENT DEVICE GENDER INCOME_RANGE IP_BLOCK KEYWORD KEYWORD_THEME LANGUAGE LIFE_EVENT LISTING_GROUP LISTING_SCOPE LOCAL_SERVICE_ID LOCATION LOCATION_GROUP MOBILE_APPLICATION MOBILE_APP_CATEGORY MOBILE_DEVICE NEGATIVE_KEYWORD_LIST OPERATING_SYSTEM_VERSION PARENTAL_STATUS PLACEMENT PROXIMITY SEARCH_THEME TOPIC UNKNOWN UNSPECIFIED USER_INTEREST USER_LIST WEBPAGE YOUTUBE_CHANNEL YOUTUBE_VIDEO
Type URL	`google.ads.googleads.v18.enums.CriterionTypeEnum.CriterionType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.youtube_channel.channel_id
Field description	The YouTube uploader channel id or the channel code of a YouTube channel.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

customer_negative_criterion.youtube_video.video_id
Field description	YouTube video id as it appears on the YouTube watch page.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

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Last updated 2024-12-18 UTC.

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