customer_negative_criterion
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A negative criterion for exclusions at the customer level.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
customer_negative_criterion.content_label.type
Field description Content label type, required for CREATE operations. Category ATTRIBUTEData Type
ENUM
BELOW_THE_FOLD
BRAND_SUITABILITY_CONTENT_FOR_FAMILIES
BRAND_SUITABILITY_GAMES_FIGHTING
BRAND_SUITABILITY_GAMES_MATURE
BRAND_SUITABILITY_HEALTH_SENSITIVE
BRAND_SUITABILITY_HEALTH_SOURCE_UNDETERMINED
BRAND_SUITABILITY_NEWS_RECENT
BRAND_SUITABILITY_NEWS_SENSITIVE
BRAND_SUITABILITY_NEWS_SOURCE_NOT_FEATURED
BRAND_SUITABILITY_POLITICS
BRAND_SUITABILITY_RELIGION
EMBEDDED_VIDEO
JUVENILE
LIVE_STREAMING_VIDEO
PARKED_DOMAIN
PROFANITY
SEXUALLY_SUGGESTIVE
SOCIAL_ISSUES
TRAGEDY
UNKNOWN
UNSPECIFIED
VIDEO
VIDEO_NOT_YET_RATED
VIDEO_RATING_DV_G
VIDEO_RATING_DV_MA
VIDEO_RATING_DV_PG
VIDEO_RATING_DV_T
Type URL google.ads.googleads.v21.enums.ContentLabelTypeEnum.ContentLabelTypeFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.id
Field description Output only. The ID of the criterion. Category ATTRIBUTEData Type INT64Type URL N/AFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.ip_block.ip_address
Field description The IP address of this IP block. Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.mobile_app_category.mobile_app_category_constant
Field description The mobile app category constant resource name. Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False
customer_negative_criterion.mobile_application.app_id
Field description A string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose App Store link is "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, this native identifier is the application's package name (for example, "com.labpixies.colordrips" for "Color Drips" given Google Play link "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations. Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.mobile_application.name
Field description Name of this mobile application. Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.negative_keyword_list.shared_set
Field description The NegativeKeywordListInfo shared set resource name. Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False
customer_negative_criterion.placement.url
Field description URL of the placement. For example, "http://www.domain.com". Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.placement_list.shared_set
Field description The PlacementListInfo shared set resource name. Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.resource_name
Field description Immutable. The resource name of the customer negative criterion. Customer negative criterion resource names have the form: customers/{customer_id}/customerNegativeCriteria/{criterion_id} Category ATTRIBUTEData Type RESOURCE_NAMEType URL N/AFilterable True Selectable True Sortable False Repeated False
customer_negative_criterion.type
Field description Output only. The type of the criterion. Category ATTRIBUTEData Type
ENUM
AD_SCHEDULE
AGE_RANGE
APP_PAYMENT_MODEL
AUDIENCE
BRAND
BRAND_LIST
CARRIER
COMBINED_AUDIENCE
CONTENT_LABEL
CUSTOM_AFFINITY
CUSTOM_AUDIENCE
CUSTOM_INTENT
DEVICE
GENDER
INCOME_RANGE
IP_BLOCK
KEYWORD
KEYWORD_THEME
LANGUAGE
LIFE_EVENT
LISTING_GROUP
LISTING_SCOPE
LOCAL_SERVICE_ID
LOCATION
LOCATION_GROUP
MOBILE_APPLICATION
MOBILE_APP_CATEGORY
MOBILE_DEVICE
NEGATIVE_KEYWORD_LIST
OPERATING_SYSTEM_VERSION
PARENTAL_STATUS
PLACEMENT
PLACEMENT_LIST
PROXIMITY
SEARCH_THEME
TOPIC
UNKNOWN
UNSPECIFIED
USER_INTEREST
USER_LIST
VIDEO_LINEUP
WEBPAGE
WEBPAGE_LIST
YOUTUBE_CHANNEL
YOUTUBE_VIDEO
Type URL google.ads.googleads.v21.enums.CriterionTypeEnum.CriterionTypeFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.youtube_channel.channel_id
Field description The YouTube uploader channel id or the channel code of a YouTube channel. Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
customer_negative_criterion.youtube_video.video_id
Field description YouTube video id as it appears on the YouTube watch page. Category ATTRIBUTEData Type STRINGType URL N/AFilterable True Selectable True Sortable True Repeated False
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Last updated 2025-08-25 UTC.
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