To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

AssetPerformanceLabel

Enum describing the possible performance labels of an asset, usually computed in the context of a linkage.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`PENDING`	This asset does not yet have any performance informantion. This may be because it is still under review.
`LEARNING`	The asset has started getting impressions but the stats are not statistically significant enough to get an asset performance label.
`LOW`	Worst performing assets.
`GOOD`	Good performing assets.
`BEST`	Best performing assets.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-07 UTC.

AssetPerformanceLabel Stay organized with collections Save and categorize content based on your preferences.