MatchType
Stay organized with collections
Save and categorize content based on your preferences.
Possible match types for a keyword triggering an ad.
Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
BROAD
|
Broad match. |
EXACT
|
Exact match. |
PHRASE
|
Phrase match. |
AI_MAX
|
Match type for AI Max Search. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# MatchType\n\nPossible match types for a keyword triggering an ad.\n\n| Enums ||\n|-------------------|-----------------------------------------------------------------------|\n| ### `UNSPECIFIED` | Not specified. |\n| ### `UNKNOWN` | Used for return value only. Represents value unknown in this version. |\n| ### `BROAD` | Broad match. |\n| ### `EXACT` | Exact match. |\n| ### `PHRASE` | Phrase match. |\n| ### `AI_MAX` | Match type for AI Max Search. |"]]