Join us live on Discord on the Google Advertising and Measurement Community server on October 16th! We will discuss the new features added in V22 of the Google Ads API.

GoalType

The possible value of goal types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`CUSTOMER_RETENTION`	Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. (https://support.google.com/google-ads/answer/14792043?hl=en)

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.

Blog
Visit our blog for important announcements.
Forum
Interact with our community of developer experts.
Client Libraries
Use our officially supported client libraries.
YouTube
Access our video contents.
Discord
Join the Google Ads Discord server.

GoalType

`UNSPECIFIED`

`UNKNOWN`

`CUSTOMER_RETENTION`

GoalType Stay organized with collections Save and categorize content based on your preferences.

UNSPECIFIED

UNKNOWN

CUSTOMER_RETENTION

GoalType

`UNSPECIFIED`

`UNKNOWN`

`CUSTOMER_RETENTION`