L'SDK IMA deve essere in grado di rilevare quando gli annunci sono visibili agli utenti in modo da poter
inviare gli indicatori corretti all'ad server. IMA utilizza i
report di Visualizzazione attiva
per misurare la visibilità degli annunci. Questa guida spiega come funziona la generazione di report Visualizzazione attiva con IMA, nonché come verificare che l'SDK sia in grado di acquisire correttamente gli indicatori di visibilità.
Come funziona la generazione di report di Visualizzazione attiva con l'SDK IMA
L'editore designa un elemento contenitore al momento della creazione del
AdDisplayContainer.
Se il AdDisplayContainer è visibile e non ostruito quando viene effettuata la
AdsRequest, Visualizzazione attiva riceve le misurazioni relative a quel contenitore.
Verifica che l'SDK possa misurare la visibilità degli annunci
Per verificare se l'SDK è in grado di acquisire indicatori di visibilità, cerca
le richieste di rete inviate a https://pagead2.googlesyndication.com/pcs/activeview
e controlla il parametro mtos. Per ulteriori informazioni, vedi
Monitorare le misurazioni di Visualizzazione attiva.
[null,null,["Ultimo aggiornamento 2025-09-06 UTC."],[[["\u003cp\u003eThe IMA SDK uses Active View reporting to measure ad viewability and send signals to the ad server.\u003c/p\u003e\n"],["\u003cp\u003ePublishers designate a container element for Active View to measure, ensuring it's viewable when requesting ads.\u003c/p\u003e\n"],["\u003cp\u003eVerifying viewability involves checking for specific parameters in HTTP requests, indicating successful measurement.\u003c/p\u003e\n"],["\u003cp\u003eCustom video display setups might need layout adjustments for accurate viewability metrics, with support available via the IMA forum.\u003c/p\u003e\n"]]],[],null,["Select platform: [HTML5](/interactive-media-ads/docs/sdks/html5/client-side/viewability \"View this page for the HTML5 platform docs.\") [Android](/interactive-media-ads/docs/sdks/android/client-side/viewability \"View this page for the Android platform docs.\") [iOS](/interactive-media-ads/docs/sdks/ios/client-side/viewability \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nThe IMA SDK must be able to tell when ads are visible to users so that it can\nsend the correct signals back to the ad server. IMA uses\n[Active View reporting](//support.google.com/admanager/answer/3154105)\nto measure the viewability of ads. This guide explains how Active View\nreporting works with IMA, as well as how to verify that the SDK is able to\ncorrectly capture viewability signals.\n\nHow Active View reporting works with the IMA SDK\n\n1. The publisher designates a container element when creating the\n [`AdDisplayContainer`](/interactive-media-ads/docs/sdks/html5/client-side/reference/js/google.ima.AdDisplayContainer).\n\n2. As long as the `AdDisplayContainer` is viewable and unobstructed when the\n [`AdsRequest`](/interactive-media-ads/docs/sdks/html5/client-side/reference/js/google.ima.AdsRequest)\n is made, Active View receives measurements on that container.\n\nVerifying that the SDK can measure ad viewability\n\nTo check whether that the SDK is able to capture viewability signals, look for\nnetwork requests sent to `https://pagead2.googlesyndication.com/pcs/activeview`\nand check for the `mtos` parameter. For more information, see\n[Monitor Active View measurement](//support.google.com/admanager/answer/6123557).\n| **Note:** If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the [IMA support forum](//groups.google.com/g/ima-sdk)."]]
