Para analizar nuestros productos y proporcionar comentarios sobre ellos, únete al canal oficial de Discord de Ad Manager en el servidor de la Comunidad de Publicidad y Medición de Google.
Organiza tus páginas con colecciones
Guarda y categoriza el contenido según tus preferencias.
El SDK de IMA debe poder indicar cuándo los anuncios son visibles para los usuarios para que pueda enviar los indicadores correctos al servidor de anuncios. IMA usa los informes de Vista activa para medir la visibilidad de los anuncios. En esta guía, se explica cómo funcionan los informes de Active View con IMA, así como cómo verificar que el SDK pueda capturar correctamente los indicadores de visibilidad.
Cómo funcionan los informes de Vista activa con el SDK de IMA
El editor designa un elemento contenedor cuando crea el AdDisplayContainer.
Siempre que el AdDisplayContainer sea visible y no esté obstruido cuando se realice la llamada a AdsRequest, Vista activa recibirá mediciones en ese contenedor.
Verifica que el SDK pueda medir la visibilidad de los anuncios
Para verificar si el SDK puede capturar indicadores de visibilidad, busca solicitudes de red enviadas a https://pagead2.googlesyndication.com/pcs/activeview y busca el parámetro mtos. Para obtener más información, consulta Supervisa la medición de vistas activas.
[null,null,["Última actualización: 2025-08-31 (UTC)"],[[["\u003cp\u003eThe IMA SDK uses Active View reporting to measure ad viewability and send signals to the ad server.\u003c/p\u003e\n"],["\u003cp\u003ePublishers designate a container element for Active View to measure, ensuring it's viewable when requesting ads.\u003c/p\u003e\n"],["\u003cp\u003eVerifying viewability involves checking for specific parameters in HTTP requests, indicating successful measurement.\u003c/p\u003e\n"],["\u003cp\u003eCustom video display setups might need layout adjustments for accurate viewability metrics, with support available via the IMA forum.\u003c/p\u003e\n"]]],[],null,["# Verify Active View\n\nThe IMA SDK must be able to tell when ads are visible to users so that it can\nsend the correct signals back to the ad server. IMA uses\n[Active View reporting](//support.google.com/admanager/answer/3154105)\nto measure the viewability of ads. This guide explains how Active View\nreporting works with IMA, as well as how to verify that the SDK is able to\ncorrectly capture viewability signals.\n\nHow Active View reporting works with the IMA SDK\n------------------------------------------------\n\n1. The publisher designates a container element when creating the\n [`AdDisplayContainer`](/interactive-media-ads/docs/sdks/html5/client-side/reference/js/google.ima.AdDisplayContainer).\n\n2. As long as the `AdDisplayContainer` is viewable and unobstructed when the\n [`AdsRequest`](/interactive-media-ads/docs/sdks/html5/client-side/reference/js/google.ima.AdsRequest)\n is made, Active View receives measurements on that container.\n\nVerifying that the SDK can measure ad viewability\n-------------------------------------------------\n\nTo check whether that the SDK is able to capture viewability signals, look for\nnetwork requests sent to `https://pagead2.googlesyndication.com/pcs/activeview`\nand check for the `mtos` parameter. For more information, see\n[Monitor Active View measurement](//support.google.com/admanager/answer/6123557).\n| **Note:** If you use your own video display and maintain full control over playback, you might need to modify your layout to ensure that the necessary metrics are being correctly returned. For additional assitance, reach out to us on the [IMA support forum](//groups.google.com/g/ima-sdk)."]]
