Report mappings for the Search Ads 360 Reporting API

  • This documentation provides a mapping of resources from the old Search Ads 360 API to the new Search Ads 360 Reporting API.

  • The new Search Ads 360 Reporting API primarily delivers metrics at the client account level.

  • Some resources have been replaced or enhanced with new functionalities in the updated API.

  • Users should refer to the provided links for detailed information about each resource and its corresponding metrics.

  • Certain resources, like paidAndOrganic, might not be immediately accessible in the current release of the new API.

The following table maps the reports in the old Search Ads 360 API to resources in the new Search Ads 360 Reporting API.

Resource mapping: Old Search Ads 360 API to new Search Ads 360 Reporting API
account customer
ad ad_group_ad
adGroup ad_group
adGroupTarget ad_group_criterion
For metrics use ad_group_audience_view, age_range_view, gender_view and webpage_view.
advertiser customer
Sub-manager level SELECT is not available in V0.
bidStrategy bidding_strategy
campaign campaign
campaignTarget campaign_criterion
For metrics use location_view and campaign_audience_view.
conversion (event-level) conversion
feedItem asset
For metrics use ad_group_asset, campaign_asset, and customer_asset.
See Fetching Asset Attributes and Metrics for more information.
floodlightActivity conversion_action
keyword ad_group_criterion and ad_group_ad.
For metrics use keyword_view.
negativeAdGroupKeyword ad_group_criterion
negativeAdGroupTarget ad_group_criterion
negativeCampaignKeyword campaign_criterion
For metrics use location_view and campaign_audience_view.
negativeCampaignTarget campaign_criterion
For metrics use location_view and campaign_audience_view.
paidAndOrganic paid_organic_search_term_view *
productAdvertised shopping_performance_view
productGroup product_group_view
productLeadAndCrossSell cart_data_sales_view
productTarget Replaced with campaign_criterion
visit (event-level) visit

*Resource not available in current release.