搜尋外觀相關主題總覽
本節所列各項主題將說明如何調整網站在 Google 搜尋中的呈現方式。
使用結構化資料
Google 會使用結構化資料瞭解網頁內容。您可以提供網站的具體資訊，協助我們在搜尋結果中為您的網站呈現更多功能。
使用結構化資料的功能
以下清單列出使用結構化資料的功能：
早期採用者計畫
為了確保使用者能獲得最佳體驗，Google 會與少數機構合作，測試部分功能。以下是早期採用者計畫目前提供的功能：
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-04 (世界標準時間)。
[null,null,["上次更新時間：2025-08-04 (世界標準時間)。"],[[["\u003cp\u003eThis documentation provides information about enhancing your website's visibility in Google Search and other Google properties.\u003c/p\u003e\n"],["\u003cp\u003eIt explains how to manage your site's appearance in search results, including site names, snippets, sitelinks, and more.\u003c/p\u003e\n"],["\u003cp\u003eLeveraging structured data is crucial for Google to understand your content, enabling richer search result displays through features like carousels, FAQs, and job postings.\u003c/p\u003e\n"],["\u003cp\u003eThe Early Adopters Program offers access to pilot features like package tracking and structured data carousels before they are widely available.\u003c/p\u003e\n"]]],["This document outlines methods to enhance website visibility on Google Search. Key actions include optimizing elements like AI overviews, byline dates, favicons, and site names. It emphasizes using structured data to help Google understand website content, leading to richer search features. Various structured data types are listed, such as articles, events, and products, enabling enhanced search result displays. Additionally, it mentions features currently in an early adopters program, like package tracking and structured data carousels.\n"],null,["# Google Search Appearance | Google Search Central\n\nOverview of Search appearance topics\n====================================\n\nThe topics in this section describe how you can influence how your website appears in Google Search.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [AI features](/search/docs/appearance/ai-features) - [Business details](/search/docs/appearance/establish-business-details) - [Byline dates](/search/docs/appearance/publication-dates) - [Favicons](/search/docs/appearance/favicon-in-search) - [Featured snippets](/search/docs/appearance/featured-snippets) - [Flexible Sampling general guidance](/search/docs/appearance/flexible-sampling) - [Google Discover](/search/docs/appearance/google-discover) - [Images](/search/docs/appearance/google-images) | - [Site names](/search/docs/appearance/site-names) - [Sitelinks](/search/docs/appearance/sitelinks) - [Snippets](/search/docs/appearance/snippet) - [Title links](/search/docs/appearance/title-link) - [Top Places List](/search/docs/appearance/top-places-list) - [Translated results](/search/docs/appearance/translated-results) - [Videos](/search/docs/appearance/video) - [Visual Elements gallery](/search/docs/appearance/visual-elements-gallery) - [Web stories](/search/docs/appearance/enable-web-stories) |\n\nUsing structured data\n---------------------\n\n\nGoogle uses structured data to understand the content on the page. You can help us by providing\nspecific information about your site, which can help your site display in richer features in\nsearch results.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [List of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery) - [Understand how structured data works](/search/docs/appearance/structured-data/intro-structured-data) - [Generate structured data with JavaScript](/search/docs/appearance/structured-data/generate-structured-data-with-javascript) | - [General structured data guidelines](/search/docs/appearance/structured-data/sd-policies) - [Enriched search results](/search/docs/appearance/enriched-search-results) |\n\n### Features that use structured data\n\n\nHere's a list of the features that use structured data:\n\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [Article](/search/docs/appearance/structured-data/article) - [Breadcrumb](/search/docs/appearance/structured-data/breadcrumb) - [Carousel](/search/docs/appearance/structured-data/carousel) - [Course list](/search/docs/appearance/structured-data/course) - [Dataset](/search/docs/appearance/structured-data/dataset) - [Discussion forum](/search/docs/appearance/structured-data/discussion-forum) - [Education Q\\&A](/search/docs/appearance/structured-data/education-qa) - [Employer aggregate rating](/search/docs/appearance/structured-data/employer-rating) - [Event](/search/docs/appearance/structured-data/event) - [FAQ](/search/docs/appearance/structured-data/faqpage) - [Image metadata](/search/docs/appearance/structured-data/image-license-metadata) - [Job posting](/search/docs/appearance/structured-data/job-posting) | - [Local business](/search/docs/appearance/structured-data/local-business) - [Math solver](/search/docs/appearance/structured-data/math-solvers) - [Movie carousel](/search/docs/appearance/structured-data/movie) - [Organization](/search/docs/appearance/structured-data/organization) - [Practice problem](/search/docs/appearance/structured-data/practice-problems) - [Product](/search/docs/appearance/structured-data/product): - [Product snippet](/search/docs/appearance/structured-data/product-snippet) - [Merchant listing](/search/docs/appearance/structured-data/merchant-listing) - [Variants](/search/docs/appearance/structured-data/product-variants) - [Merchant return policy](/search/docs/appearance/structured-data/return-policy) - [Loyalty program](/search/docs/appearance/structured-data/loyalty-program) - [Profile page](/search/docs/appearance/structured-data/profile-page) | - [Q\\&A](/search/docs/appearance/structured-data/qapage) - [Recipe](/search/docs/appearance/structured-data/recipe) - [Review snippet](/search/docs/appearance/structured-data/review-snippet) - [Software app](/search/docs/appearance/structured-data/software-app) - [Speakable](/search/docs/appearance/structured-data/speakable) - [Subscription and paywalled content](/search/docs/appearance/structured-data/paywalled-content) - [Vacation rental](/search/docs/appearance/structured-data/vacation-rental) - [Video](/search/docs/appearance/structured-data/video) |\n\nEarly Adopters Program\n----------------------\n\n\nTo ensure the best experience for users, Google pilots some features with a limited number of\norganizations. Here are the features that are currently in the Early Adopters Program:\n\n- [Package tracking](/search/docs/appearance/package-tracking)\n- [Structured data carousels (beta)](/search/docs/appearance/structured-data/carousels-beta)"]]