コレクションでコンテンツを整理
必要に応じて、コンテンツの保存と分類を行います。
検索での見え方に関するトピックの概要
このセクションでは、Google 検索でのウェブサイトの見え方を変える方法について説明します。
構造化データの使用
Google は構造化データを使用してページのコンテンツを認識します。サイトに関する具体的な情報を提供すると Google による認識に役立ち、よりリッチな機能を使って検索結果にサイトを表示できるようになります。
構造化データを使用する機能
構造化データを使用する機能は次のとおりです。
先行ユーザー プログラム
最適なユーザー エクスペリエンスを確保するため、Google では一部の機能を一部の組織に限定して試験運用しています。現在、先行ユーザー プログラムでは次のような機能を試験運用しています。
特に記載のない限り、このページのコンテンツはクリエイティブ・コモンズの表示 4.0 ライセンスにより使用許諾されます。コードサンプルは Apache 2.0 ライセンスにより使用許諾されます。詳しくは、Google Developers サイトのポリシーをご覧ください。Java は Oracle および関連会社の登録商標です。
最終更新日 2025-08-04 UTC。
[null,null,["最終更新日 2025-08-04 UTC。"],[[["\u003cp\u003eThis documentation provides information about enhancing your website's visibility in Google Search and other Google properties.\u003c/p\u003e\n"],["\u003cp\u003eIt explains how to manage your site's appearance in search results, including site names, snippets, sitelinks, and more.\u003c/p\u003e\n"],["\u003cp\u003eLeveraging structured data is crucial for Google to understand your content, enabling richer search result displays through features like carousels, FAQs, and job postings.\u003c/p\u003e\n"],["\u003cp\u003eThe Early Adopters Program offers access to pilot features like package tracking and structured data carousels before they are widely available.\u003c/p\u003e\n"]]],["This document outlines methods to enhance website visibility on Google Search. Key actions include optimizing elements like AI overviews, byline dates, favicons, and site names. It emphasizes using structured data to help Google understand website content, leading to richer search features. Various structured data types are listed, such as articles, events, and products, enabling enhanced search result displays. Additionally, it mentions features currently in an early adopters program, like package tracking and structured data carousels.\n"],null,["# Google Search Appearance | Google Search Central\n\nOverview of Search appearance topics\n====================================\n\nThe topics in this section describe how you can influence how your website appears in Google Search.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [AI features](/search/docs/appearance/ai-features) - [Business details](/search/docs/appearance/establish-business-details) - [Byline dates](/search/docs/appearance/publication-dates) - [Favicons](/search/docs/appearance/favicon-in-search) - [Featured snippets](/search/docs/appearance/featured-snippets) - [Flexible Sampling general guidance](/search/docs/appearance/flexible-sampling) - [Google Discover](/search/docs/appearance/google-discover) - [Images](/search/docs/appearance/google-images) | - [Site names](/search/docs/appearance/site-names) - [Sitelinks](/search/docs/appearance/sitelinks) - [Snippets](/search/docs/appearance/snippet) - [Title links](/search/docs/appearance/title-link) - [Top Places List](/search/docs/appearance/top-places-list) - [Translated results](/search/docs/appearance/translated-results) - [Videos](/search/docs/appearance/video) - [Visual Elements gallery](/search/docs/appearance/visual-elements-gallery) - [Web stories](/search/docs/appearance/enable-web-stories) |\n\nUsing structured data\n---------------------\n\n\nGoogle uses structured data to understand the content on the page. You can help us by providing\nspecific information about your site, which can help your site display in richer features in\nsearch results.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [List of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery) - [Understand how structured data works](/search/docs/appearance/structured-data/intro-structured-data) - [Generate structured data with JavaScript](/search/docs/appearance/structured-data/generate-structured-data-with-javascript) | - [General structured data guidelines](/search/docs/appearance/structured-data/sd-policies) - [Enriched search results](/search/docs/appearance/enriched-search-results) |\n\n### Features that use structured data\n\n\nHere's a list of the features that use structured data:\n\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [Article](/search/docs/appearance/structured-data/article) - [Breadcrumb](/search/docs/appearance/structured-data/breadcrumb) - [Carousel](/search/docs/appearance/structured-data/carousel) - [Course list](/search/docs/appearance/structured-data/course) - [Dataset](/search/docs/appearance/structured-data/dataset) - [Discussion forum](/search/docs/appearance/structured-data/discussion-forum) - [Education Q\\&A](/search/docs/appearance/structured-data/education-qa) - [Employer aggregate rating](/search/docs/appearance/structured-data/employer-rating) - [Event](/search/docs/appearance/structured-data/event) - [FAQ](/search/docs/appearance/structured-data/faqpage) - [Image metadata](/search/docs/appearance/structured-data/image-license-metadata) - [Job posting](/search/docs/appearance/structured-data/job-posting) | - [Local business](/search/docs/appearance/structured-data/local-business) - [Math solver](/search/docs/appearance/structured-data/math-solvers) - [Movie carousel](/search/docs/appearance/structured-data/movie) - [Organization](/search/docs/appearance/structured-data/organization) - [Practice problem](/search/docs/appearance/structured-data/practice-problems) - [Product](/search/docs/appearance/structured-data/product): - [Product snippet](/search/docs/appearance/structured-data/product-snippet) - [Merchant listing](/search/docs/appearance/structured-data/merchant-listing) - [Variants](/search/docs/appearance/structured-data/product-variants) - [Merchant return policy](/search/docs/appearance/structured-data/return-policy) - [Loyalty program](/search/docs/appearance/structured-data/loyalty-program) - [Profile page](/search/docs/appearance/structured-data/profile-page) | - [Q\\&A](/search/docs/appearance/structured-data/qapage) - [Recipe](/search/docs/appearance/structured-data/recipe) - [Review snippet](/search/docs/appearance/structured-data/review-snippet) - [Software app](/search/docs/appearance/structured-data/software-app) - [Speakable](/search/docs/appearance/structured-data/speakable) - [Subscription and paywalled content](/search/docs/appearance/structured-data/paywalled-content) - [Vacation rental](/search/docs/appearance/structured-data/vacation-rental) - [Video](/search/docs/appearance/structured-data/video) |\n\nEarly Adopters Program\n----------------------\n\n\nTo ensure the best experience for users, Google pilots some features with a limited number of\norganizations. Here are the features that are currently in the Early Adopters Program:\n\n- [Package tracking](/search/docs/appearance/package-tracking)\n- [Structured data carousels (beta)](/search/docs/appearance/structured-data/carousels-beta)"]]