[null,null,["最后更新时间 (UTC):2025-08-13。"],[[["\u003cp\u003eGoogle Merchant API is the new version of the Content API for Shopping and allows automated product updates.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic improvements can update product information, images, and shipping estimates based on your website data.\u003c/p\u003e\n"],["\u003cp\u003eYou can enable and manage these automatic updates through specific settings in your Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eAutomatic item updates improve user experience, increase product visibility, and enhance conversion rates.\u003c/p\u003e\n"],["\u003cp\u003eGoogle can also enhance product images and provide performance-based shipping estimates.\u003c/p\u003e\n"]]],["The Merchant API beta is introduced as the new version of the Content API for Shopping. Google can automatically update product `price`, `availability`, `condition`, and images, based on website data. Enabling these features requires setting up structured data. Shipping estimates can also be automatically updated based on performance. Account settings for these automatic improvements are managed through `accountItemUpdatesSettings`, `accountImageImprovementSettings`, and `accountShippingImprovements` resources, with sub-accounts inheriting settings, except shipping, from advanced accounts.\n"],null,["# Enable automatic improvements\n\nYou can allow Google to update your products, images, and shipping estimates\nautomatically based on your website's landing page.\n\n[Automatic improvements](//support.google.com/merchants/answer/3246284) are\nturned off by default, but are available for Shopping ads, Buy on Google, and\nfree listings. This guide explains how you can enable automatic improvements for\nyour merchant account, and what's updated if you do.\n\nYou can view the automatic improvements settings for your account in the\n[`AccountAutomaticImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountautomaticimprovements)\nresource.\n\nItem updates\n------------\n\nAutomatic item updates lead to an improved user experience, more traffic to your\nproducts, and to higher conversion rates because customers see the correct price\nand availability of your products in your ads or free listings. For behavior\nspecific to Buy on Google listings, see [About automatic item\nupdates](//support.google.com/merchants/answer/3246284).\n\nGoogle uses the [structured data\nmarkup](//support.google.com/merchants/answer/6069143) we find on your website,\nand advanced data extractors, to update the following attributes of your\nproducts:\n\n`price`\n\n: Google updates the active\n\n [`price`](//support.google.com/merchants/answer/6324371) for your Shopping\n products based on the prices found on your website.\n\n`availability`\n\n: Google updates the\n\n [`availability`](//support.google.com/merchants/answer/6324448) of Shopping\n products to `out_of_stock` if an `out_of_stock` annotation is found on your\n website.\n\n If you want Google to update `out_of_stock` Shopping products to `in_stock`\n based on your website too, set `allowStrictAvailabilityUpdates` to `true`.\n\n`strictAvailability`\n\n: Google updates the\n\n [`availability`](//support.google.com/merchants/answer/6324448) of\n `out_of_stock` Shopping products to `in_stock` if an `in_stock` annotation\n is found on your website. You must also enable `availability` updates.\n\n If you use `out_of_stock` to prevent traffic to specific in-stock items, for\n example, items with low stock, you may want to turn off strict availability\n updates by setting `allowStrictAvailabilityUpdates` to `false`.\n\n`condition`\n\n: Google updates the\n\n [`condition`](//support.google.com/merchants/answer/6324469) of your\n Shopping products based on the information found on your website.\n| **Important:** Before you enable automatic item updates, [set up structured\n| data](//support.google.com/merchants/answer/7331077) on your website.\n\nUse the\n[`accountItemUpdatesSettings`](/shopping-content/reference/rest/v2.1/accounts#AccountItemUpdatesSettings)\nresource to manage automatic item updates for your account.\n\nIf automatic item update settings aren't provided for a sub-account, the\nsettings are inherited from the [advanced\naccount](//support.google.com/merchants/answer/188487). You can check the\ncurrent settings for your account in the fields that start with `effective` in\n[`accountItemUpdates`](/shopping-content/reference/rest/v2.1/accounts#AccountItemUpdates). Fields that\nstart with `effective` are read-only, and show the current setting for your\naccount. If you change the `accountItemUpdatesSettings` for your sub-account,\nthe fields that start with `effective` reflect your changes instead of the\ninherited settings.\n\nHere's a sample\n[`accountItemUpdates`](/shopping-content/reference/rest/v2.1/accounts#AccountItemUpdates) resource: \n\n {\n \"accountItemUpdatesSettings\": {\n \"allowPriceUpdates\": true,\n \"allowAvailabilityUpdates\": false,\n \"allowStrictAvailabilityUpdates\": false\n \"allowConditionUpdates\": true\n }\n ,\n \"effectiveAllowPriceUpdates\": true,\n \"effectiveAllowAvailabilityUpdates\": false,\n \"effectiveAllowStrictAvailabilityUpdates\": false\n \"effectiveConditionUpdates\": true\n }\n\nImages\n------\n\nAutomatic image improvements update your product images to improve quality, and\nensure they [meet requirements](//support.google.com/merchants/answer/6324350).\nImage improvements only apply to disapproved products. For example, Google can\nautomatically remove [image\noverlays](//support.google.com/merchants/answer/6101131). If successful, the\nimage is updated and approved.\n\nUse the\n[`accountImageImprovementSettings`](/shopping-content/reference/rest/v2.1/accounts#AccountImageImprovementsSettings)\nresource to manage automatic image improvements for your account.\n\nIf automatic image improvement settings aren't provided for a sub-account, the\nsettings are inherited from the [advanced\naccount](//support.google.com/merchants/answer/188487). You can check the\ncurrent settings for your account in the\n`effectiveAllowAutomaticImageImprovements` field of\n[`accountImageImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountimageimprovements).\nIf you change the settings for a sub-account,\n`effectiveAllowAutomaticImageImprovements` reflects your changes instead of the\ninherited settings.\n\nFor more information, see [About automatic image\nimprovements](//support.google.com/merchants/answer/9242973).\n\nHere's a sample response where image improvements are enabled: \n\n {\n \"accountImageImprovementsSettings\": {\n \"allowAutomaticImageImprovements\": true\n }\n\n \"effectiveAllowAutomaticImageImprovements\": true\n }\n\nShipping\n--------\n\nGoogle can automatically update your [estimated delivery\ntime](//support.google.com/merchants/answer/7409926) based on your historical\nperformance, rather than the estimates in your shipping settings. The\nperformance-based estimates show on ads and free listings.\n\nUse the\n[`accountShippingImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountshippingimprovements)\nfield to manage automatic shipping improvements. Set `allowShippingImprovements`\nto `true` to allow Google to automatically update your estimated delivery time.\n\nNot available for [advanced\naccounts](//support.google.com/merchants/answer/188487). This setting isn't\ninherited. For more information about automatic shipping estimates and\ninformation specific to Buy on Google listings, see [About letting Google\ncalculate your shipping speeds](//support.google.com/merchants/answer/10165931).\n\nHere's an example: \n\n {\n \"allowShippingImprovements\": true\n }\n\nThere are no `effective` fields for [`accountShippingImprovements`](/shopping-content/reference/rest/v2.1/accounts#accountshippingimprovements) because shipping\nimprovements aren't inherited."]]