除了网店，商家还可以上传本地商店的商品数据。借助 Content API for Shopping，商家现在可以将 Merchant Center 帐号与相应的商家资料相关联，并配置投放本地产品目录广告 (LIA) 商品所需的其他设置。接下来，我们将介绍为您的 Merchant Center 帐号设置 LIA 信息的初始配置流程。
准备工作
本指南假定您已拥有 Merchant Center 帐号和商家资料，并且已熟悉 Content API for Shopping 的基础知识。如需详细了解如何创建商家资料，请参阅注册商家资料。
[null,null,["最后更新时间 (UTC)：2025-08-13。"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and enables online and local product data uploads.\u003c/p\u003e\n"],["\u003cp\u003eThis guide outlines the process for onboarding Local Inventory Ads (LIA) using the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eYou need an existing Merchant Center account and a Business Profile to proceed with the LIA setup.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can configure target countries, link their Business Profile, and verify inventory as part of the LIA onboarding process.\u003c/p\u003e\n"],["\u003cp\u003eThese onboarding steps can be executed in parallel for faster setup.\u003c/p\u003e\n"]]],["The document introduces the beta Merchant API, the new version of the Content API for Shopping, and explains how merchants can use it to upload product data for both online and local stores. It details the onboarding process for Local Inventory Ads (LIA), including linking a Merchant Center account with a Business Profile and configuring necessary settings. Key actions involve configuring target countries for LIA, linking the Business Profile, and verifying inventory, all of which can be done in parallel. It references using HTTP and JSON for requests.\n"],null,["# Get started with local inventory ads\n\nIn addition to online stores, merchants can upload product data for local\nstores. The Content API for Shopping now allows merchants to link a\n[Merchant Center](//merchants.google.com) account with the appropriate\n[Business Profile](//www.google.com/business) and\nconfigure additional settings needed to serve products for\n[Local Inventory Ads](https://support.google.com/merchants/answer/3057972)\n(LIA). Here, we walk through the onboarding process in setting up LIA\ninformation for your Merchant Center account.\n\nBefore you begin\n----------------\n\nThis guide assumes that you already have a Merchant Center account and a\nBusiness Profile and that you are already familiar with the basics of the\nContent API for Shopping. For more information on creating a Business Profile,\nsee [Sign up for a Business Profile](//support.google.com/business/answer/6300717).\n\nFor the rest of this guide, we use the following example account\ninformation:\n\n- Merchant Center\n\n - Managing account (the `merchantId` parameter in method calls): 12345\n - Account to contain local products (the `accountId` parameter in method calls): 67890\n\n | **Note:** Here, we use a multi-client account and a sub-account, but you can use this process for standalone accounts as well. For standalone accounts, the managing account will be the same as the account that contains local products, so you'll use the same Merchant Center ID for both parameters.\n- Business Profiles\n\n - Administrative account, `admin@example.com`, has access to:\n - All business accounts (both those listed below and others not listed)\n - 82 store locations in total\n - Business accounts:\n - Golden-State, 20 locations, managed by `california@example.com`\n - Sunshine-State, 15 locations, managed by `florida@example.com`\n - Empire-State, 25 locations, managed by `newyork@example.com`\n- Other information needed for the LIA onboarding process\n\n - Inventory verification contact for English-speaking locations in the US: Inventory Manager \\\u003c`invcheck@example.com`\\\u003e\n\nThe examples in this guide are REST HTTP requests with JSON content as the body\nwhen needed. Responses are only included for GET methods. Also, JSON object\nfields may be omitted in responses when they are unrelated to the current topic,\nso actual responses from the Content API may contain more information. You can\ntry out the steps in this guide using the Try-It sections for the appropriate\nmethods in the [reference documentation](/shopping-content/reference/rest/v2.1) or\nuse one of our [client libraries](/shopping-content/guides/libraries) to\ndevelop your solution in your preferred programming language.\n\nOnce you're ready to begin, continue with the other sections of this guide:\n\n- [Configure Target Countries for LIA](/shopping-content/guides/how-tos/lia/configure-targets)\n- [Link Your Business Profile](/shopping-content/guides/how-tos/lia/link-gmb)\n- [Verify Your Inventory](/shopping-content/guides/how-tos/lia/verify-inventory)\n\n| **Note:** These sections can and should be performed in parallel, as most sections can be done independently. We will explicitly note steps within a section that require other sections to be completed first."]]
