借助 Content API 的 accounts.link 方法,Google 购物合作伙伴可以通过编程方式标记自己的 Merchant Center 帐号与其他商家帐号之间的关系。此链接介绍了合作伙伴向这些关联商家提供的服务。服务列表可包括适用于购物广告的商品数据管理或适用于“在 Google 上购买”的订单管理等功能。如需查看受支持服务的完整列表,请参阅“请求链接”页面。
合作伙伴通过 Content API 发送关联请求后,商家可以在 Google Merchant Center 界面中管理其帐号关联。
请求和审批工作流程
使用 link 标记合作伙伴与其他商家之间的关系是一个多步骤流程。如需发起关联请求,合作伙伴需要先向商家发送请求。收到请求后,商家必须批准该请求。
您可以使用 Content API 管理链接举报流程,通常包括以下步骤。本指南的后续部分将更详细地介绍每个步骤。
[null,null,["最后更新时间 (UTC):2025-08-13。"],[[["\u003cp\u003eIntroducing the beta version of the Merchant API, the future replacement for the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eThe API enables Shopping partners to programmatically link their Merchant Center account with other merchants' accounts, specifying the services they offer.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can manage these account links through the Google Merchant Center user interface.\u003c/p\u003e\n"],["\u003cp\u003eEstablishing a link requires a multi-step process: the partner sends a request, and the merchant approves it.\u003c/p\u003e\n"],["\u003cp\u003eBoth partners and merchants can view, manage, and remove existing links.\u003c/p\u003e\n"]]],["The beta version of the Merchant API, the new Content API for Shopping, is available to enabled Shopping partners. This API allows partners to programmatically establish relationships with other merchant accounts using the `accounts.link` method. The partner initiates a link request, and the merchant must approve it. Both can view existing and pending links, and either party can remove a link. This process involves sending requests, viewing lists, approving links, and removing links.\n"],null,["# Account linking overview\n\n| **Note:** This API is available only to enabled Shopping partners.\n\nThe Content API's [`accounts.link`](/shopping-content/reference/rest/v2.1/accounts/link)\nmethod allows a Google Shopping partner to programmatically flag a relationship\nbetween their own Merchant Center account and those of other merchants. This\nlink describes the services that the partner provides to those linked merchants.\nThe list of services can include features such as product data management for\nShopping ads or order management for Buy on Google. The full list of supported\nservices can be found on the [Requesting Links page](/shopping-content/guides/flagging/request).\n\nAfter a partner sends a link request via the Content API, merchants can [manage\ntheir account links](//support.google.com/merchants/answer/9440376) in the\nGoogle Merchant Center user interface.\n| **Note:** Flagging accounts via [`accounts.link`](/shopping-content/reference/rest/v2.1/accounts/link) does not automatically make a merchant's account part of a partner's [multi-client\n| account](//support.google.com/merchants/answer/188487).\n\nRequest and approval workflow\n-----------------------------\n\nFlagging a relationship between partner and another merchant with a\n[`link`](/shopping-content/reference/rest/v2.1/accounts/link) is a multi-step\nprocess. To initiate a link, a partner first sends a request to a merchant.\nAfter the request is received, the merchant must then approve it.\n\nThe link flagging process can be managed using the Content API and generally\ncomprises the following steps. The subsequent sections of this guide describe\neach step in more detail.\n\n1. Partner [sends an account link request](/shopping-content/guides/flagging/request).\n2. Both merchant and partner can [view a list of existing and pending links](/shopping-content/guides/flagging/list).\n3. Merchant [accepts the link](/shopping-content/guides/flagging/approve).\n4. Either merchant or partner can [remove a link](/shopping-content/guides/flagging/remove) at any time.\n\nThe [next section](/shopping-content/guides/flagging/request) describes how a partner sends a link flagging request."]]