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Merchant API
- Content API for Shopping 的官方後繼產品。
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瞭解 Merchant API 的新功能、錯誤修正和更新。
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注意：Content API for Shopping 將於 2026 年 8 月 18 日停用。
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透過集合功能整理內容
你可以依據偏好儲存及分類內容。
商家可以使用 products 資源來建立網路商店目錄，這個目錄會列出可在 Google 購物上提供的產品和優惠。商家可以在建立 Merchant Center 帳戶後使用 products 資源，並準備好透過 API 上傳初始產品組合。
商家必須負責遵守購物廣告和免費產品資訊政策。一旦發現違反這些政策的內容或行為，Google 購物有權實施這些政策並採取適當措施。
products 資源會將產品資訊上傳至 Shopping Merchant Center 資料庫。同時提供多種方法，讓您一次存取、更新或刪除產品資訊，或是以批次模式一次處理多個資訊。
雖然商家能夠使用名為主要動態饋給的檔案載入產品，但是使用 Content API 建立、更新及刪除產品有許多好處，包括更快的回應時間以及即時更新多項產品的功能，而無須管理多個補充動態饋給。API 呼叫的產品變更可能要過幾小時後才會顯示在 Shopping Merchant Center 資料庫中。
Google 可協助您自動維護產品的某些屬性。詳情請參閱啟用自動改善功能一文。
管理圖表的流程如下：
「產品」一詞是指顯示在商家產品詳細資料頁面中，要在 Google 購物等線上地點刊登的實體單位。
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-13 (世界標準時間)。
[null,null,["上次更新時間：2025-08-13 (世界標準時間)。"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping, allowing merchants to create and manage their online store catalogs on Google Shopping.\u003c/p\u003e\n"],["\u003cp\u003eMerchants can utilize the \u003ccode\u003eproducts\u003c/code\u003e resource to add, update, or remove product information individually or in batches, offering faster response times compared to traditional feed uploads.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Shopping enforces its advertising and free listing policies, holding merchants accountable for compliance.\u003c/p\u003e\n"],["\u003cp\u003eProduct data uploaded through the API is stored in the Shopping Merchant Center database, and Google offers automatic improvements for certain product attributes.\u003c/p\u003e\n"],["\u003cp\u003eThe term "product" in this context specifically denotes the physical item displayed on a merchant's product detail page for online listings.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, allows merchants to create and manage their online product catalog on Google Shopping. Merchants use the `products` resource to upload, update, or delete product information, either individually or in batches, directly to the Shopping Merchant Center database. Using the API offers advantages over Primary Feeds, like faster response times and real-time updates, although changes may take hours to reflect. Merchants must comply with Google's Shopping ads and free listings policies.\n"],null,["# Overview\n\nMerchants can use the\n[`products`](/shopping-content/reference/rest/v2.1/products)\nresource to create an online store catalog, that is a list of\nproducts and offers that are available on Google Shopping. Merchants can use the\n`products` resource once they have created their merchant center account, and are\nready to upload an initial set of products through the API.\n\nMerchants are responsible for complying with the [Shopping\nads](//support.google.com/merchants/answer/6149970) and [free\nlistings](//support.google.com/merchants/answer/9261529) policies. Google\nShopping reserves the right to enforce these policies and respond appropriately\nif we find content or behavior that violates these policies.\n\nThe `products` resource uploads product information to the **Shopping Merchant\nCenter** database. It also provides a number of methods that let you\naccess, update or delete product information one at a time, or many at a time\nin batch mode.\n\nAlthough merchants have the ability to load products using a file called a\n**Primary Feed**, there are several advantages to creating, updating, and\ndeleting products using the Content API, including faster response time and\nthe ability to update multiple products in real time, without the need to\nmanage multiple supplemental feeds. It may take up to several hours\nfor product changes made by API calls to show in the Shopping Merchant Center\ndatabase.\n\nGoogle can help maintain certain attributes of your products automatically. See\n[Enable automatic improvements](/shopping-content/guides/automatic-improvements)\nfor more details.\n\nHere's a diagram of how you can manage products:\n\nThe term \"product\" refers to the physical unit that is to be displayed on a\nmerchant's Product Detail Page for listing in an online location like Google\nShopping."]]
