[null,null,["最后更新时间 (UTC)：2025-08-13。"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and represents the future of product data integration.\u003c/p\u003e\n"],["\u003cp\u003eYou can target specific countries for your products by using the \u003ccode\u003eshipping\u003c/code\u003e attribute or modifying feed settings in Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eSmart Shopping Campaigns and free listings automatically serve in all countries you provide, while standard Shopping ads require manual country selection in Google Ads.\u003c/p\u003e\n"],["\u003cp\u003eProducts can be excluded from Shopping ads in specific countries using the \u003ccode\u003eshoppingAdsExcludedCountries\u003c/code\u003e attribute.\u003c/p\u003e\n"],["\u003cp\u003eMerchant Center Diagnostics provides a per-country status overview for your submitted products.\u003c/p\u003e\n"]]],["The Merchant API beta, the new version of the Content API for Shopping, is introduced. Country targeting can be done by modifying feed settings in Merchant Center for all products, or by using the `shipping` attribute for individual products. Smart Shopping Campaigns and free listings automatically serve in all targeted countries, while non-SSC campaigns require manual selection in Google Ads. Products can be excluded from Shopping ads in specific countries via `shoppingAdsExcludedCountries`. The Diagnostics page displays the status of products per targeted country.\n"],null,["# Target multiple countries\n\nYou can specify countries to target in the\n[`shipping`](/shopping-content/reference/rest/v2.1/products#Product.FIELDS.shipping)\nattribute of each product.\n| **Note:** You can submit a country code in the [`feedLabel`](/shopping-content/reference/rest/v2.1/products#Product.FIELDS.feed_label) attribute. Submitting a country code as the `feedLabel` doesn't update or impact your country targeting.\n\nSmart Shopping Campaigns (SSC) and free listings automatically serve in all the\ncountries you provide. For non-SCC Shopping ads campaigns, you need to manually\nselect the countries you want to target in the [Google Ads\nUI](//ads.google.com).\n\nWhich additional countries you can target depends on the primary country of sale\nof the product. To find out which additional countries you can advertise and\nlist your products in, see\n[Show products in multiple countries of\nsale](//support.google.com/merchants/answer/7448571).\n\nAds and free listings don't serve in countries included in\nthe `disapprovedCountries` list for that destination within the\n[`productstatuses`](/shopping-content/guides/productstatuses) object.\n\nHere are the ways you can target additional countries:\n\nAll products\n------------\n\nIf you want to target ads or [serve free listings](//support.google.com/merchants/answer/9838672)\nin additional countries for all your products, you can modify the feed settings\nin the [Merchant Center](//merchants.google.com).\n\nYou can add countries to new and existing feeds. Added countries apply to all\nproducts in the feed.\n\nIf you add additional countries to the entire feed, you can still exclude some\nproducts from serving in your Shopping ads in those countries by populating the\n`shoppingAdsExcludedCountries` attribute for the `products` resources with the\ncountries you want to exclude. When you run a global ad campaign, ads aren't\nshown for individual products in their `shoppingAdsExcludedCountries`.\n\nYou can't exclude countries from free listings.\n\nHere's an example of a product that targets Germany as the main country of sale\nand is excluded from Shopping ads campaigns in Spain and Belgium. Even if the\nfollowing product is a part of a feed that targets Spain and Belgium, the\nfollowing product isn't shown in Shopping ads in Spain or Belgium. \n\n {\n \"offerId\": \"1111111111\",\n \"contentLanguage\": \"en\",\n \"targetCountry\": \"DE\",\n \"feedLabel\": \"DE\",\n \"channel\": \"online\",\n\n ...\n\n \"shoppingAdsExcludedCountries\": ['ES', 'BE'],\n }\n\n| **Note:** You can't exclude ads in a product's `targetCountry` if you set `targetCountry` directly. See [feed\n| labels](/shopping-content/guides/products/feed-labels) for more information.\n\nIndividual products\n-------------------\n\nYou can target additional countries for individual products with the\n[`shipping`](/shopping-content/reference/rest/v2.1/products#Product.FIELDS.shipping)\nattribute of the\n[`products`](/shopping-content/reference/rest/v2.1/products#resource:-product)\nresource.\n\nYou only need to include country information in the `shipping` attribute\nto be eligible to advertise or list the product in that country.\n\nThe following sample shows the partial JSON for a product that targets Germany\nas the main country of sale, and targets the additional countries France and\nItaly. \n\n {\n \"offerId\": \"2222222222\",\n \"contentLanguage\": \"en\",\n \"targetCountry\": \"DE\",\n \"feedLabel\": \"DE\",\n \"channel\": \"online\",\n\n ...\n\n \"shipping\": [\n { \"country\": \"FR\" },\n { \"country\": \"IT\" }\n ]\n }\n\nDiagnostics\n-----------\n\nThe Merchant Center Diagnostics page shows the status of each product once for\nevery country you target. For more information, see **Show status of exported\nproducts in Diagnostics** in\n[Use additional countries to determine your reach](//support.google.com/merchants/answer/10060790)."]]
