rocket
隆重推出
Merchant API
- Content API for Shopping 的官方後繼產品。
update
掌握最新資訊
瞭解 Merchant API 的新功能、錯誤修正和更新。
add_alert
注意：Content API for Shopping 將於 2026 年 8 月 18 日停用。
踏出第一步
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
您可以使用 Content API for Shopping 自動管理 Google Merchant Center 帳戶。
以下是 Content API for Shopping 的幾項功能：
- 上傳產品
- 管理廣告空間
- 管理 Merchant Center 帳戶
- 將廣告空間連結至 Google Ads
上傳產品後，您可以使用其他 Google for Retail 解決方案，例如在購物廣告活動中宣傳產品。
商家必須遵守購物廣告和免費產品資訊政策。如果 Google 購物發現違反這些政策的內容或行為，有權強制執行這些政策並做出適當的回應。
請查看左側導覽選單中的指南，瞭解如何開始使用 Content API for Shopping，以及所有可用功能的完整詳細資料，請參閱參考說明文件。
用戶端程式庫
部署 Content API for Shopping 時，建議您使用 Google API 用戶端程式庫。用戶端程式庫適用於多種熱門程式設計語言，並簡化常見的 API 工作，包括：
本指南中的程式碼範例是以 Python 編寫。
如需可用的用戶端程式庫和程式碼範例清單，請參閱範例和程式庫。
初始設定
本指南說明使用 Content API 及發出第一個 API 呼叫的基本步驟：
除非另有註明，否則本頁面中的內容是採用創用 CC 姓名標示 4.0 授權，程式碼範例則為阿帕契 2.0 授權。詳情請參閱《Google Developers 網站政策》。Java 是 Oracle 和/或其關聯企業的註冊商標。
上次更新時間：2025-08-13 (世界標準時間)。
[null,null,["上次更新時間：2025-08-13 (世界標準時間)。"],[[["\u003cp\u003eThe Merchant API is the new version of the Content API for Shopping and provides automated Google Merchant Center account management.\u003c/p\u003e\n"],["\u003cp\u003eUse the Merchant API to upload products, manage inventory, manage Merchant Center accounts, and link your inventory to Google Ads.\u003c/p\u003e\n"],["\u003cp\u003eMerchants are responsible for complying with Shopping ads and free listings policies.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides client libraries and code samples in various programming languages to simplify API integration.\u003c/p\u003e\n"],["\u003cp\u003eTo get started, set up your Merchant Center account, set up a client library, make an API call, and explore the Content API using provided guides.\u003c/p\u003e\n"]]],["The beta version of the Merchant API, the new Content API for Shopping, allows users to automate Google Merchant Center account management. Key actions include uploading products, managing inventory and accounts, and linking inventory to Google Ads. After uploading products, they can be promoted in Shopping campaigns. Merchants must adhere to Shopping ads and free listings policies. The API can be used with Google API client libraries, and the initial setup involves configuring the Merchant Center account, setting up a client library, making an API call and exploring the Content API.\n"],null,["# Get started\n\nYou can use the Content API for Shopping to automate\n[Google Merchant Center](//merchants.google.com/) account management.\n\nHere are some things you can do with the Content API for Shopping:\n\n- Upload products\n- Manage inventory\n- Manage Merchant Center accounts\n- Link your inventory to [Google Ads](//ads.google.com)\n\nAfter uploading products, you can take advantage of other\n[Google for Retail solutions](//google.com/retail/solutions/), like promoting\nyour products in\n[Shopping campaigns](//support.google.com/google-ads/answer/2454022).\n\nMerchants are responsible for complying with the [Shopping\nads](//support.google.com/merchants/answer/6149970) and [free\nlistings](//support.google.com/merchants/answer/9261529) policies. Google\nShopping reserves the right to enforce these policies and respond appropriately\nif we find content or behavior that violates these policies.\n\nSee the left navigation menu for guides to help you get started with the Content\nAPI for Shopping, and our [reference\ndocumentation](/shopping-content/reference/rest/v2.1) for full details on all\navailable features.\n\nClient libraries\n----------------\n\nWe recommend using the [Google API client libraries](/api-client-library) when\ndeploying the Content API for Shopping. The client libraries are available for\nmany popular programming languages and simplify common API tasks including the\nfollowing:\n\n- Authorizing users\n- Sending requests\n- Parsing responses\n\nCode samples in this guide are in Python.\n\nFor a list of available client libraries and code samples, see\n[Samples and Libraries](/shopping-content/guides/libraries).\n\nInitial setup\n-------------\n\nThis guide covers the basic steps to get started with the Content API and make\nyour first API call:\n\n- [Setting up your Merchant Center account](/shopping-content/guides/quickstart/setting-up-your-merchant-center-account)\n- [Setting up a client library](/shopping-content/guides/quickstart/setting-up-a-client-library)\n- [Making an API call](/shopping-content/guides/quickstart/making-an-api-call)\n- [Exploring the Content API](/shopping-content/guides/quickstart/exploring-the-content-api)"]]
