Web view APIs for ads
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In-app browsers let you
display web content without users having to leave the app. They
are commonly found in popular social, news, search, and HTML5 game apps. This
web content may include ads as a source of monetization.
In-app browsers are often powered by mobile app OS components, such as
Custom Tabs and WebView, whose default settings are not geared towards ads
monetization.
To maximize ad revenue performance of web content in these in-app browser
environments, check out one of these solutions:
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Last updated 2025-09-03 UTC.
[null,null,["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eIn-app browsers allow web content, including ads, to be displayed within apps, commonly used in social, news, search, and gaming apps for monetization.\u003c/p\u003e\n"],["\u003cp\u003eDefault settings of app OS components powering in-app browsers (like Custom Tabs and WebView) may not be optimal for ad revenue.\u003c/p\u003e\n"],["\u003cp\u003eSolutions are available to maximize ad revenue performance within in-app browsers, focusing on Custom Tabs and WebView optimization.\u003c/p\u003e\n"]]],[],null,["[In-app browsers](//support.google.com/admanager/answer/14137220) let you\ndisplay web content without users having to leave the app. They\nare commonly found in popular social, news, search, and HTML5 game apps. This\nweb content may include ads as a source of monetization.\n\nIn-app browsers are often powered by mobile app OS components, such as\nCustom Tabs and `WebView`, whose default settings are not geared towards ads\nmonetization.\n\nTo maximize ad revenue performance of web content in these in-app browser\nenvironments, check out one of these solutions:\n\n- [Optimize Custom Tabs](/ad-manager/mobile-ads-sdk/android/browser/custom-tabs)\n\n- [Optimize WebView](/ad-manager/mobile-ads-sdk/android/browser/webview)"]]
