Google Play 的数据披露要求
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
2021 年 5 月,Google Play 宣布推出全新的“数据安全”部分,该部分会显示由开发者提供的披露声明,阐述其应用的数据收集、共享和安全做法。
本页面可帮助您满足与使用 Google 移动广告 SDK 相关的数据披露要求。在本页面中,您可以找到有关我们的 SDK 是否处理以及如何处理最终用户数据的信息,包括了解您作为应用开发者可以控制的所有适用设置或配置。
我们的目标是尽可能清晰明确地为您提供支持;但是,对于该如何围绕您应用中的最终用户数据收集、共享和安全做法来填写 Google Play 中的“数据安全”表单,作为应用开发者的您应自行全权斟酌。
如何使用本页面中的信息
本页面仅列出了最新版本(版本 20.4.0)的 Google 移动广告 SDK 收集的最终用户数据。
如果您使用的是旧版 Google 移动广告 SDK,请考虑将其更新至最新版本,以确保您应用的披露信息准确无误。Google 移动广告 SDK 将在日后继续更新。本页面会反映这些变化,因此请务必不时回来查看,并根据需要更新您的披露信息。
要完成数据披露,您可以借助 Android 的数据类型指南来确定哪些数据类型和用途能最贴切地描述所收集的数据。在数据披露过程中,还要务必考虑您的特定应用共享和使用所收集数据的方式。
自动收集和共享的数据
出于广告、分析和防范欺诈方面的目的,Google 移动广告 SDK 会自动收集并共享下列类型的数据。
数据
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默认情况下,Google 移动广告 SDK...
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IP 地址
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收集设备的 IP 地址(可用于估测设备所在的大致位置)。
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用户与产品的互动
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收集用户与产品进行的互动及相关信息,包括应用启动、点按和视频观看。
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诊断信息
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收集与应用和 SDK 的性能相关的信息,包括崩溃日志、应用启动时间、挂起率和耗电量。
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设备和账号标识符
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收集 Android 广告 ID、应用组 ID 以及与设备上已登录的账号相关的其他标识符(如果适用)。
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Google 移动广告 SDK 收集的所有用户数据在传输过程中使用传输层安全协议 (TLS) 进行加密。
数据处理
可以选择是否允许收集 Android 广告 ID。用户可通过 Android“设置”菜单中的广告 ID 控件来重置或删除广告 ID。作为应用开发者,您可以通过更新应用的清单文件来阻止收集广告 ID。
Google 移动广告 SDK 中的其他某些功能(例如受限广告功能)可能也会停用广告 ID 及其他数据的传输。
根据您的使用情况收集和共享的数据
如果您正在使用任何需要额外数据的可选产品功能(例如高级报告),或者正在参与任何需要额外数据的新产品功能测试,请务必检查这些功能或测试是否需要对相应额外数据进行披露。
其他实用资源
- 博文:Google Play 管理中心现已推出数据安全表单。
- 您可以在应用内容页面上找到 Play 管理中心的数据安全表单。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-31。
[null,null,["最后更新时间 (UTC):2025-08-31。"],[[["\u003cp\u003eThe Google Mobile Ads SDK automatically collects data like IP address, user interactions, diagnostics, and device identifiers for advertising, analytics, and fraud prevention.\u003c/p\u003e\n"],["\u003cp\u003eApp developers are responsible for disclosing their app's data collection, sharing, and security practices in the Google Play Data safety section.\u003c/p\u003e\n"],["\u003cp\u003eThis page details the data collected by the latest version of the Google Mobile Ads SDK (version 20.4.0) and offers guidance for completing the Data safety form.\u003c/p\u003e\n"],["\u003cp\u003eThe collection of Android advertising IDs is optional and can be controlled by users and app developers.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should review and update their data disclosures when using optional product features or participating in tests that may involve additional data collection.\u003c/p\u003e\n"]]],[],null,["# Google Play's data disclosure requirements\n\nSelect platform: [Android](/ad-manager/mobile-ads-sdk/android/privacy/play-data-disclosure \"View this page for the Android platform docs.\") [Unity](/ad-manager/mobile-ads-sdk/unity/privacy/play-data-disclosure \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\nIn May 2021, Google Play [announced the new Data safety\nsection](//android-developers.googleblog.com/2021/05/new-safety-section-in-google-play-will.html),\nwhich is a developer-provided disclosure for an app's data collection, sharing,\nand security practices.\n\nThis page can help you complete the requirements for this data disclosure in\nregards to your usage of the\n\nGoogle Mobile Ads SDK\n\n. On this page, you can find\ninformation on whether and how our SDK handles end-user data, including any\napplicable settings or configurations you can control as the app developer.\n\nWe aim to be as transparent as possible in supporting you; however, as the app\ndeveloper, you are solely responsible for deciding how to respond to Google\nPlay's Data safety section form regarding your app's end-user data collection,\nsharing, and security practices.\n\nHow to use the information on this page\n---------------------------------------\n\nThis page lists the end-user data collected by only the latest version\n\n(version **20.4.0**) of the\n\n\nGoogle Mobile Ads SDK\n\n.\n\nIf you are using a prior version of the\n\nGoogle Mobile Ads SDK\n\n, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe\n\nGoogle Mobile Ads SDK\n\nwill continue to be updated over time. This page\nreflects these changes, so make sure to check back and update your disclosures\nas necessary.\n\nTo complete your data disclosure, you can use Android's [guide about data\ntypes](//developer.android.com/guide/topics/data/collect-share) to help you\ndetermine which [data\ntypes](//support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cdata-types)\nand\n[purposes](//support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cpurposes)\nbest describe the collected data. In your data disclosure, make sure to also\naccount for how your specific app shares and uses the collected data.\n\nData collected and shared automatically\n---------------------------------------\n\nThe\n\nGoogle Mobile Ads SDK\n\ncollects and shares the following data types\n*automatically* for\n\nadvertising, analytics, and fraud prevention purposes.\n\n\n| Data | By default, the Google Mobile Ads SDK ... |\n|--------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| IP address | Collects device's IP address, which may be used to estimate the general location of a device. |\n| User product interactions | Collects user product interactions and interaction information, including app launch, taps, and video views. |\n| Diagnostic information | Collects information related to the performance of your app and the SDK, including app launch time, hang rate, and energy usage. |\n| Device and Account identifiers | Collects [Android advertising (ad) ID](//support.google.com/googleplay/android-developer/answer/6048248), [app set ID](//developer.android.com/training/articles/app-set-id), and, if applicable, other identifiers related to signed-in accounts on the device. |\n\nAll of the user data collected by\n\nGoogle Mobile Ads SDK\n\nis encrypted in\ntransit using the Transport Layer Security (TLS) protocol.\n\nData handling\n-------------\n\nAndroid ad ID collection is optional. The ad ID can be reset or deleted by users\nusing ad ID controls in the Android settings menu. As the app developer, you can\nprevent the collection of ad IDs by [updating the app's manifest\nfile](//support.google.com/googleplay/android-developer/answer/6048248).\n\nCertain other features in the\n\nGoogle Mobile Ads SDK\n\n, such as the\n\n[Limited Ads](//support.google.com/admanager/answer/9882911)\n\nfeature, may also disable transmission of the ad ID and other data.\n\nData collected and shared depending on your usage\n-------------------------------------------------\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nOther helpful resources\n-----------------------\n\n- [Blog\n post](//android-developers.googleblog.com/2021/10/launching-data-safety-in-play-console.html) announcing the Data safety form in Google Play Console.\n- The Play Console's Data safety form is available on the [App\n content](//play.google.com/console/developers/app/app-content/summary) page."]]