Native video ads

Select platform: Android iOS

MediaContent

Native ads and custom native ad formats provide access to a MediaContent object that is used to get information about media content, which could be video or an image. It is also used to control video ad playback and listen for playback events. You can obtain the MediaContent object by calling NativeAd.getMediaContent().

The MediaContent object contains information such as the aspect ratio and duration of a video. The following snippet shows how to get the aspect ratio and duration of a native ad.

Java

if (nativeAd.getMediaContent() != null) {
  MediaContent mediaContent = nativeAd.getMediaContent();
  float mediaAspectRatio = mediaContent.getAspectRatio();
  if (mediaContent.hasVideoContent()) {
    float duration = mediaContent.getDuration();
  }
}
NativeVideoAdsSnippets.java

Kotlin

nativeAd.mediaContent?.let { mediaContent ->
  val mediaAspectRatio: Float = mediaContent.aspectRatio
  if (mediaContent.hasVideoContent()) {
    val duration: Float = mediaContent.duration
  }
}
NativeVideoAdsSnippets.kt

Callbacks for video events

To handle specific video events, write a class that extends the abstract VideoLifecycleCallbacks class, and call setVideoLifecycleCallbacks() on the VideoController. Then, override only the callbacks you care about.

Java

if (nativeAd.getMediaContent() != null) {
  VideoController videoController = nativeAd.getMediaContent().getVideoController();
  if (videoController != null) {
    videoController.setVideoLifecycleCallbacks(
        new VideoController.VideoLifecycleCallbacks() {
          @Override
          public void onVideoStart() {
            Log.d(TAG, "Video started.");
          }

          @Override
          public void onVideoPlay() {
            Log.d(TAG, "Video played.");
          }

          @Override
          public void onVideoPause() {
            Log.d(TAG, "Video paused.");
          }

          @Override
          public void onVideoEnd() {
            Log.d(TAG, "Video ended.");
          }

          @Override
          public void onVideoMute(boolean isMuted) {
            Log.d(TAG, "Video isMuted: " + isMuted + ".");
          }
        });
  }
}
NativeVideoAdsSnippets.java

Kotlin

val videoLifecycleCallbacks =
  object : VideoController.VideoLifecycleCallbacks() {
    override fun onVideoStart() {
      Log.d(TAG, "Video started.")
    }

    override fun onVideoPlay() {
      Log.d(TAG, "Video played.")
    }

    override fun onVideoPause() {
      Log.d(TAG, "Video paused.")
    }

    override fun onVideoEnd() {
      Log.d(TAG, "Video ended.")
    }

    override fun onVideoMute(isMuted: Boolean) {
      Log.d(TAG, "Video isMuted: $isMuted.")
    }
  }
nativeAd.mediaContent?.videoController?.videoLifecycleCallbacks = videoLifecycleCallbacks
NativeVideoAdsSnippets.kt