Privacy strategies

Select platform: Android iOS Unity

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android.

Publisher first-party ID, formerly known as same app key

Prerequisites: Google Mobile Ads SDK 21.4.0 or higher

The Google Mobile Ads SDK introduced Publisher first-party ID, formerly known as same app key to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

Kotlin

// Disables Publisher first-party ID, formerly known as same app key.
MobileAds.putPublisherFirstPartyIdEnabled(false)

Java

// Disables Publisher first-party ID, formerly known as same app key.
MobileAds.putPublisherFirstPartyIdEnabled(false);