Privacy strategies

  • Publisher first-party ID helps deliver more relevant ads using data from your apps.

  • Publisher first-party ID requires Google Mobile Ads SDK version 22.6.0 or higher.

  • Publisher first-party ID is enabled by default but can be disabled programmatically.
Select platform: Android iOS Unity

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android.

Publisher first-party ID

Prerequisites: Google Mobile Ads SDK 22.6.0 or higher

The Google Mobile Ads SDK introduced Publisher first-party ID, to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

Kotlin

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false)

Java

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false);