Integrar a API WebView para anúncios
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As APIs de visualização da Web para anúncios disponibilizam indicadores de apps para as tags na sua classe WKWebView. Isso melhora a monetização dos publishers que forneceram o conteúdo e protege os anunciantes contra spam.
Esses indicadores do app, como ID e versão do app, ajudam a ativar os casos de uso de relatórios e segmentação do inventário do navegador no app, que, de outra forma, só estão disponíveis no tráfego do app.

Como funciona
A comunicação com o SDK dos anúncios para dispositivos móveis do Google só acontece em resposta a eventos de anúncio acionados por alguma das opções a seguir:
O SDK adiciona manipuladores de mensagens à WKWebView
registrada para detectar esses eventos de anúncio. Para entender melhor como isso funciona, consulte o código-fonte da página de teste.
Pré-requisitos
-
SDK dos anúncios para dispositivos móveis do Google
versão 9.6.0 ou mais recente.
Atualize o arquivo Info.plist
com a seguinte chave e valor de string. Isso ignora uma verificação que o
SDK dos anúncios para dispositivos móveis do Google
faz para um valor
GADApplicationIdentifier
que se aplica a desenvolvedores que implementam anúncios
fora de uma visualização da Web. Se você pular essa etapa e não incluir um
GADApplicationIdentifier
, o
SDK dos anúncios para dispositivos móveis do Google
vai gerar um
GADInvalidInitializationException
ao iniciar o app.
<!-- Indicate
Google Mobile Ads SDK
usage is only for web view APIs for ads -->
<key>GADIntegrationManager</key>
<string>webview</string>
Registrar a visualização da Web
Chame register(_:)
na linha de execução principal para estabelecer uma conexão com os manipuladores de JavaScript no Código do AdSense ou na Tag de Publisher do Google em cada instância de WKWebView
. Isso deve ser feito o quanto antes, como no método viewDidLoad
do seu controlador de visualização.
Swift
import WebKit
class ViewController: UIViewController {
var webView: WKWebView!
override func viewDidLoad() {
super.viewDidLoad()
// Initialize a WKWebViewConfiguration object.
let webViewConfiguration = WKWebViewConfiguration()
// Let HTML videos with a "playsinline" attribute play inline.
webViewConfiguration.allowsInlineMediaPlayback = true
// Let HTML videos with an "autoplay" attribute play automatically.
webViewConfiguration.mediaTypesRequiringUserActionForPlayback = []
// Initialize the WKWebView with your WKWebViewConfiguration object.
webView = WKWebView(frame: view.frame, configuration: webViewConfiguration)
view.addSubview(webView)
// Register the web view.
MobileAds.shared.register(webView)
}
}
Objective-C
@import WebKit;
#import "ViewController.h"
@interface ViewController ()
@property(nonatomic, strong) WKWebView *webView;
@end
@implementation ViewController
- (void)viewDidLoad {
[super viewDidLoad];
// Initialize a WKWebViewConfiguration object.
WKWebViewConfiguration *webViewConfiguration = [[WKWebViewConfiguration alloc] init];
// Let HTML videos with a "playsinline" attribute play inline.
webViewConfiguration.allowsInlineMediaPlayback = YES;
// Let HTML videos with an "autoplay" attribute play automatically.
webViewConfiguration.mediaTypesRequiringUserActionForPlayback = WKAudiovisualMediaTypeNone;
// Initialize the WKWebView with your WKWebViewConfiguration object.
self.webView = [[WKWebView alloc] initWithFrame:self.view.frame configuration:webViewConfiguration];
[self.view addSubview:self.webView];
// Register the web view.
[GADMobileAds.sharedInstance registerWebView:self.webView];
}
Testar sua integração
Antes de usar seu próprio URL, recomendamos que você carregue o seguinte URL para testar a integração:
https://google.github.io/webview-ads/test/#api-for-ads-tests
O URL de teste mostra barras de status verdes para uma integração bem-sucedida, contanto que a seguinte condição seja atendida:
- A classe
WKWebView
conectada ao SDK dos anúncios para dispositivos móveis do Google
Próximas etapas
- Obtenha consentimento na
WKWebView
. As APIs de visualização da Web para anúncios não propagam o consentimento coletado no contexto do app para dispositivos móveis usando as estruturas de conformidade da TCF v2.0 do IAB ou da CCPA do IAB para as tags nas suas visualizações da Web. Se você quiser implementar um único fluxo de consentimento como proprietário da WKWebView
e do conteúdo da Web correspondente que está sendo monetizado, trabalhe com sua plataforma de gestão de consentimento para coletar o consentimento no contexto da WKWebView
.
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-08-23 UTC.
[null,null,["Última atualização 2025-08-23 UTC."],[[["\u003cp\u003eThe Web View APIs for Ads enable app signals to be available to ad tags within your WKWebView, enhancing monetization for publishers and protecting advertisers from spam.\u003c/p\u003e\n"],["\u003cp\u003eThese signals, such as app ID and version, unlock functionalities like reporting and targeted in-app browser inventory, previously exclusive to app traffic.\u003c/p\u003e\n"],["\u003cp\u003eTo utilize the APIs, you must register your WKWebView with the Google Mobile Ads SDK (version 9.6.0 or higher) and update your Info.plist file.\u003c/p\u003e\n"],["\u003cp\u003eThe SDK establishes communication with JavaScript handlers in your ad code (AdSense, Google Publisher Tag, or IMA for HTML5) solely during ad events.\u003c/p\u003e\n"],["\u003cp\u003eEnsure to gather user consent within the WKWebView context as the APIs do not automatically propagate consent collected in the mobile app using IAB frameworks.\u003c/p\u003e\n"]]],[],null,["The web view APIs for ads makes app signals available to the tags in your\n\n[WKWebView](//developer.apple.com/documentation/webkit/wkwebview), helping to improve monetization for the\npublishers that provided the content and protect advertisers from spam.\n\nThese app signals, such as app ID and app version, help activate [Reporting](//support.google.com/admanager/answer/14137220#report-on-in-app-webview-traffic)\nand [Target in-app browser inventory](//support.google.com/admanager/answer/14137220#target-in-app-webview-inventory)\nuse cases that are otherwise only available on app traffic.\n\n\nHow it works\n\nCommunication with the Google Mobile Ads SDK only happens in response to ad\nevents triggered by any of the following:\n\n- [AdSense code](//support.google.com/adsense/answer/9274634)\n- [Google Publisher Tag](//support.google.com/admanager/answer/181073)\n- [IMA for HTML5](//support.google.com/adsense/answer/6391192)\n\nThe SDK adds message handlers to the registered `WKWebView` to listen for\nthese ad events. For a better sense of how this works, view the\n[source code](//github.com/google/webview-ads/blob/main/test/index.html) of the\ntest page.\n| **Warning:** Don't call [`removeAllScriptMessageHandlers()`](//developer.apple.com/documentation/webkit/wkusercontentcontroller/3585114-removeallscriptmessagehandlers) from your `WKWebView` instance as this has unintended side effects. If needed, call [`removeScriptMessageHandler(forName:)`](//developer.apple.com/documentation/webkit/wkusercontentcontroller/1537532-removescriptmessagehandler) to remove individual message handlers instead.\n\nPrerequisites\n\n- [Google Mobile Ads SDK](/ad-manager/mobile-ads-sdk/ios/quick-start#import_the_mobile_ads_sdk) version 9.6.0 or higher.\n- Update the `Info.plist` file with the following key and string value. This\n bypasses a check the Google Mobile Ads SDK does for a\n `GADApplicationIdentifier` value that applies to developers who implement ads\n outside of a web view. If you miss this step and don't provide a\n `GADApplicationIdentifier`, the Google Mobile Ads SDK throws a\n `GADInvalidInitializationException` on app start.\n\n \u003c!-- Indicate Google Mobile Ads SDK usage is only for web view APIs for ads --\u003e\n \u003ckey\u003eGADIntegrationManager\u003c/key\u003e\n \u003cstring\u003ewebview\u003c/string\u003e\n\n\u003cbr /\u003e\n\nRegister the web view\n\nCall\n\n[`register(_:)`](/admob/ios/api/reference/Classes/GADMobileAds#-registerwebview:)\n\non the main thread to establish a connection with the JavaScript handlers in the\nAdSense code or Google Publisher Tag within each `WKWebView` instance. This\nshould be done as early as possible, such as in the\n\n`viewDidLoad` method of your view controller.\n\n\nSwift \n\n import WebKit\n\n class ViewController: UIViewController {\n\n var webView: WKWebView!\n\n override func viewDidLoad() {\n super.viewDidLoad()\n\n // Initialize a WKWebViewConfiguration object.\n let webViewConfiguration = WKWebViewConfiguration()\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = true\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = []\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n webView = WKWebView(frame: view.frame, configuration: webViewConfiguration)\n view.addSubview(webView)\n\n // Register the web view.\n MobileAds.shared.register(webView)\n }\n }\n\nObjective-C \n\n @import WebKit;\n\n #import \"ViewController.h\"\n\n @interface ViewController ()\n\n @property(nonatomic, strong) WKWebView *webView;\n\n @end\n\n @implementation ViewController\n\n - (void)viewDidLoad {\n [super viewDidLoad];\n\n // Initialize a WKWebViewConfiguration object.\n WKWebViewConfiguration *webViewConfiguration = [[WKWebViewConfiguration alloc] init];\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = YES;\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = WKAudiovisualMediaTypeNone;\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n self.webView = [[WKWebView alloc] initWithFrame:self.view.frame configuration:webViewConfiguration];\n [self.view addSubview:self.webView];\n\n // Register the web view.\n \\[GADMobileAds.sharedInstance registerWebView:self.webView\\];\n }\n\nTest your integration\n\nBefore using your own URL, we recommend that you load the following URL to test\nthe integration: \n\n https://google.github.io/webview-ads/test#api-for-ads-tests\n\nThe test URL shows green status bars for a successful integration if the\nfollowing conditions apply:\n\n- `WKWebView` connected to the Google Mobile Ads SDK\n\nNext steps\n\n- Gather consent in `WKWebView`. The Web view APIs for Ads doesn't propagate consent collected in the mobile app context using [IAB TCF v2.0](//iabeurope.eu/tcf-2-0/) or [IAB CCPA](//iabtechlab.com/wp-content/uploads/2019/11/Technical-Specifications-FAQ-US-Privacy-IAB-Tech-Lab.pdf) compliance frameworks to the tags in your web views. If you're interested in implementing a single consent flow as the owner of both the `WKWebView` and its corresponding web content being monetized, work with your consent management platform to gather consent in the `WKWebView` context."]]