Apple App Store's data disclosure requirements
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Apple requires that developers publishing apps on the App Store disclose
certain information
regarding their apps' data use. Apple has
announced that these disclosures will
be required for new apps and app updates starting December 8, 2020. This guide
explains the Google Mobile Ads SDK's data collection practices as of
7.68.0, to make it easier for Ad Manager
developers to answer the questions in App Store Connect.
To improve the performance of Ad Manager, the Google Mobile Ads SDK may collect
certain information from apps, including:
- IP address, which may be used to estimate the general location of a device.
- Non-user related crash logs, which may be used to diagnose problems and
improve the SDK. Diagnostic information may also be used for advertising and
analytics purposes.
- User-associated performance data such as app launch time, hang rate, or
energy usage, which may be used to evaluate user behavior, understand the
effectiveness of existing product features, and plan new features.
Performance data may also be used for displaying ads, including sharing with
other entities that display ads.
- A Device ID, such as the device's advertising identifier or other app- or
developer-bounded device identifiers, which may be used for the purpose of
third-party advertising and analytics.
- Advertising data, such as advertisements the user has seen, may be used to
power analytics and advertising features.
- Other user product interactions like app launch taps, and interaction
information, like video views, may be used to improve advertising
performance.
If you are using any optional product features that involve additional data
(such as advance reporting) or participating in any tests of new product
features that involve additional data, be sure to check if those features or
tests require additional data disclosures.
If you are using a prior version of the Google Mobile Ads SDK, consider
updating to the latest version to ensure your app's disclosures are accurate.
The Google Mobile Ads SDK will continue to be updated over time. This
article will reflect these changes, so make sure to check back and update your
disclosures as necessary.
Apple's privacy manifest files
Google Mobile Ads SDK version 11.2.0 and higher supports
privacy manifest declarations. You are responsible for checking the privacy
manifest and ensuring that your application's data disclosures are up to date.
Refer to
Apple documentation
for details on interpreting a privacy report and their enforcement update for app submission requirements.
Xcode 16 validation warnings
When submitting apps built with Xcode 16 to the App Store, you might encounter
Upload Symbols Failed warnings related to the Google Mobile Ads and User
Messaging Platform SDKs. You can dismiss these warnings because these SDKs are
static frameworks, which don't need a separate dSYM file for debugging.
The following table lists the minimum third-party adapter and SDK versions
that contain a privacy manifest declaration.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-29 UTC.
[null,null,["Last updated 2025-08-29 UTC."],[[["\u003cp\u003eStarting December 8, 2020, Apple requires developers to disclose data collection practices for apps on the App Store.\u003c/p\u003e\n"],["\u003cp\u003eThis guide outlines the data the Google Mobile Ads SDK may collect to help developers comply with Apple's requirements.\u003c/p\u003e\n"],["\u003cp\u003eCollected data may include IP address, crash logs, performance data, device IDs, advertising data, and user interactions.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should check for additional disclosures if using optional features or participating in new product feature tests.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Mobile Ads SDK supports privacy manifest declarations from version 11.2.0 onwards.\u003c/p\u003e\n"]]],["Apple mandates developers disclose app data usage, effective December 8, 2020. The Google Mobile Ads SDK collects data like IP addresses for location estimation, crash logs for SDK improvement, user performance data for product development and ad targeting, device IDs for advertising and analytics, and user interactions for improved advertising. Developers must ensure their app data disclosures remain accurate and updated. SDK version 11.2.0+ supports privacy manifest declarations. Xcode 16 might show irrelevant `Upload Symbols Failed` warnings. The table indicates the third-party SDKs with a privacy manifest.\n"],null,["# Apple App Store's data disclosure requirements\n\nSelect platform: [iOS](/ad-manager/mobile-ads-sdk/ios/privacy/data-disclosure \"View this page for the iOS platform docs.\") [Unity](/ad-manager/mobile-ads-sdk/unity/privacy/data-disclosure \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\nApple requires that developers publishing apps on the App Store disclose\n[certain information](//developer.apple.com/app-store/app-privacy-details/)\nregarding their apps' data use. Apple has\n[announced](//developer.apple.com/news/?id=vlj9jty9) that these disclosures will\nbe required for new apps and app updates starting December 8, 2020. This guide\nexplains the\n\nGoogle Mobile Ads SDK\n\n's data collection practices as of\n7.68.0, to make it easier for Ad Manager\ndevelopers to answer the questions in App Store Connect.\n\nTo improve the performance of Ad Manager, the\n\nGoogle Mobile Ads SDK\n\nmay collect\ncertain information from apps, including:\n\n- IP address, which may be used to estimate the general location of a device.\n- Non-user related crash logs, which may be used to diagnose problems and improve the SDK. Diagnostic information may also be used for advertising and analytics purposes.\n- User-associated performance data such as app launch time, hang rate, or energy usage, which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads.\n- A Device ID, such as the device's advertising identifier or other app- or developer-bounded device identifiers, which may be used for the purpose of third-party advertising and analytics.\n- Advertising data, such as advertisements the user has seen, may be used to power analytics and advertising features.\n- Other user product interactions like app launch taps, and interaction information, like video views, may be used to improve advertising performance.\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nIf you are using a prior version of the\n\nGoogle Mobile Ads SDK\n\n, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe\n\nGoogle Mobile Ads SDK\n\nwill continue to be updated over time. This\narticle will reflect these changes, so make sure to check back and update your\ndisclosures as necessary.\n\nApple's privacy manifest files\n------------------------------\n\n\nGoogle Mobile Ads SDK\n\nversion 11.2.0 and higher supports\nprivacy manifest declarations. You are responsible for checking the privacy\nmanifest and ensuring that your application's data disclosures are up to date.\nRefer to\n[Apple documentation](//developer.apple.com/documentation/bundleresources/privacy_manifest_files/describing_data_use_in_privacy_manifests)\nfor details on interpreting a privacy report and their [enforcement update](//developer.apple.com/news/?id=pvszzano) for app submission requirements."]]
