Privacy strategies

  • To track conversions, enable SKAdNetwork by updating your GoogleMobileAdsSKAdNetworkItems.xml file with the provided SKAdNetworkIdentifier values.

  • You can manually implement the App Tracking Transparency authorization request using Unity's iOS 14 Advertising Support package if you are not using the UMP SDK.

  • Publisher first-party ID is enabled by default in the Google Mobile Ads Unity Plugin version 8.7.0 or higher and can be disabled programmatically.
Select platform: Android iOS Unity

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android.

For iOS privacy changes, check out Privacy strategies for iOS.

Enable SKAdNetwork to track conversions

Prerequisites: Google Mobile Ads Unity Plugin 5.4.0 or higher

Google Mobile Ads SDK supports conversion tracking using Apple's SKAdNetwork, which lets Google and participating third-party buyers attribute an app install even when the IDFA is not available.

To enable this capability, update the SKAdNetworkItems key with an additional dictionary that defines Google and participating third-party buyers' SKAdNetworkIdentifier values in your GoogleMobileAdsSKAdNetworkItems.xml.

The following snippet includes Google (cstr6suwn9.skadnetwork) and select additional buyer SKAdNetwork identifiers that have been provided to Google. Google is committed to updating this list to include additional buyers and to working with the industry on solutions to share SKAdNetworkIdentifier values more broadly. This page contains the latest updates.

<SKAdNetworkItems>
  <SKAdNetworkIdentifier>cstr6suwn9.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>4fzdc2evr5.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>2fnua5tdw4.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>ydx93a7ass.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>p78axxw29g.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>v72qych5uu.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>ludvb6z3bs.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>cp8zw746q7.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>3sh42y64q3.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>c6k4g5qg8m.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>s39g8k73mm.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>3qy4746246.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>f38h382jlk.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>hs6bdukanm.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>mlmmfzh3r3.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>v4nxqhlyqp.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>wzmmz9fp6w.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>su67r6k2v3.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>yclnxrl5pm.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>t38b2kh725.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>7ug5zh24hu.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>gta9lk7p23.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>vutu7akeur.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>y5ghdn5j9k.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>v9wttpbfk9.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>n38lu8286q.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>47vhws6wlr.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>kbd757ywx3.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>9t245vhmpl.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>a2p9lx4jpn.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>22mmun2rn5.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>44jx6755aq.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>k674qkevps.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>4468km3ulz.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>2u9pt9hc89.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>8s468mfl3y.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>klf5c3l5u5.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>ppxm28t8ap.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>kbmxgpxpgc.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>uw77j35x4d.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>578prtvx9j.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>4dzt52r2t5.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>tl55sbb4fm.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>c3frkrj4fj.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>e5fvkxwrpn.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>8c4e2ghe7u.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>3rd42ekr43.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>97r2b46745.skadnetwork</SKAdNetworkIdentifier>
  <SKAdNetworkIdentifier>3qcr597p9d.skadnetwork</SKAdNetworkIdentifier>
</SKAdNetworkItems>

Request App Tracking Transparency authorization

Prerequisites: Google Mobile Ads Unity Plugin 5.4.0 or higher

If you're not using the UMP SDK, the rest of this section shows you how to implement the OS-level ATT authorization request manually. To display the app tracking transparency (ATT) authorization request for accessing the IDFA, use Unity's iOS 14 Advertising Support package.

Publisher first-party ID

Prerequisites: Google Mobile Ads Unity Plugin 8.7.0 or higher

The Google Mobile Ads Unity Plugin introduced Publisher first-party ID, to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

public void Start()
{
    // Disables Publisher first-party ID.
    RequestConfiguration requestConfiguration = new RequestConfiguration
    {
        PublisherFirstPartyIdEnabled = false
    };
    MobileAds.SetRequestConfiguration(requestConfiguration);

    // Initialize Google Mobile Ads SDK.
    MobileAds.Initialize(HandleInitCompleteAction);
}