[null,null,["最后更新时间 (UTC):2025-08-21。"],[[["\u003cp\u003eBids can be filtered out if the associated ad snippet refers to a disapproved ad that violates Authorized Buyers policies.\u003c/p\u003e\n"],["\u003cp\u003eDisapproved ads result in missed valuable impressions, emphasizing the importance of addressing and rectifying these issues.\u003c/p\u003e\n"],["\u003cp\u003eThe Real-time Bidding API and Buyer API should be used to review creative status, including submission for verification, checking status, and identifying disapproval reasons.\u003c/p\u003e\n"],["\u003cp\u003eUsing the Buyer API proactively can help identify and resolve potential issues with creatives, preventing ad disapproval and bid filtering.\u003c/p\u003e\n"],["\u003cp\u003eYou can download the creative status codes as reference.\u003c/p\u003e\n"]]],[],null,["# Disapproved Ads\n\n[Bid\nFiltering](/authorized-buyers/rtb/response-guide/post-filtered-bids) says that one of the reasons a bid might be filtered out\nis because the snippet refers to a disapproved ad.\n\nAds are disapproved because they don't comply with one or more of the\n[Authorized Buyers policies](//support.google.com/authorizedbuyers/answer/1325008)\nfor advertising on the Google network. Authorized Buyers\nreserves the right to disapprove ads that breach any of these policies\nand to suspend entire accounts for certain violations.\n\nUse the [`Real-time Bidding API`](/authorized-buyers/apis/guides/rtb-api/creatives) to review the status of your creatives.\n.\n[Troubleshoot\ndisapproved ads](//support.google.com/authorizedbuyers/answer/6272857) lists the reasons for disapproval of an ad along\nwith instructions for correcting the issue that led to the disapproval.\n| **Note:** The Buyer API provides methods for submitting a creative for verification, checking the status of a creative that you have submitted, seeing disapproval reasons for your submitted creatives, and retrieving a list of all your active creatives. As a proactive measure, you should use these features to check for and fix any problems that might cause your ad to be disapproved.\n|\n| [Download creative status codes](//storage.googleapis.com/adx-rtb-dictionaries/creative-status-codes.txt).\n\nEach disapproved ad that is filtered out is a valuable impression\nwhich you've missed. Therefore, you should always do the following:\n\n1. Take advantage of the [Buyer API](/authorized-buyers/apis/creative-guide) to submit creatives for verification, check the status of a creative that you have submitted, see disapproval reasons for your submitted creatives, and retrieve a list of your active creatives before bidding on the creative ad.\n\n [Download creative status codes](//storage.googleapis.com/adx-rtb-dictionaries/creative-status-codes.txt).\n2. Reach out to your Authorized Buyers account team if you have questions or want to enable the [Buyer API](/authorized-buyers/apis/start), or review your [`creatives`](/authorized-buyers/apis/guides/rtb-api/creatives).\n\n \u003cbr /\u003e"]]