Disapproved Ads
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Bid
Filtering says that one of the reasons a bid might be filtered out
is because the snippet refers to a disapproved ad.
Ads are disapproved because they don't comply with one or more of the
Authorized Buyers policies
for advertising on the Google network. Authorized Buyers
reserves the right to disapprove ads that breach any of these policies
and to suspend entire accounts for certain violations.
Use the Real-time Bidding API to review the status of your creatives.
.
Troubleshoot
disapproved ads lists the reasons for disapproval of an ad along
with instructions for correcting the issue that led to the disapproval.
Each disapproved ad that is filtered out is a valuable impression
which you've missed. Therefore, you should always do the following:
- Take advantage of the
Buyer API
to submit creatives for verification, check the status of a creative that you
have submitted, see disapproval reasons for your submitted creatives, and
retrieve a list of your active creatives before bidding on the creative
ad.
Download creative status codes.
- Reach out to your Authorized Buyers account team if you have questions or
want to enable the Buyer API,
or review your
creatives.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-18 UTC.
[null,null,["Last updated 2025-08-18 UTC."],[[["\u003cp\u003eBids can be filtered out if the associated ad snippet refers to a disapproved ad that violates Authorized Buyers policies.\u003c/p\u003e\n"],["\u003cp\u003eDisapproved ads result in missed valuable impressions, emphasizing the importance of addressing and rectifying these issues.\u003c/p\u003e\n"],["\u003cp\u003eThe Real-time Bidding API and Buyer API should be used to review creative status, including submission for verification, checking status, and identifying disapproval reasons.\u003c/p\u003e\n"],["\u003cp\u003eUsing the Buyer API proactively can help identify and resolve potential issues with creatives, preventing ad disapproval and bid filtering.\u003c/p\u003e\n"],["\u003cp\u003eYou can download the creative status codes as reference.\u003c/p\u003e\n"]]],[],null,["# Disapproved Ads\n\n[Bid\nFiltering](/authorized-buyers/rtb/response-guide/post-filtered-bids) says that one of the reasons a bid might be filtered out\nis because the snippet refers to a disapproved ad.\n\nAds are disapproved because they don't comply with one or more of the\n[Authorized Buyers policies](//support.google.com/authorizedbuyers/answer/1325008)\nfor advertising on the Google network. Authorized Buyers\nreserves the right to disapprove ads that breach any of these policies\nand to suspend entire accounts for certain violations.\n\nUse the [`Real-time Bidding API`](/authorized-buyers/apis/guides/rtb-api/creatives) to review the status of your creatives.\n.\n[Troubleshoot\ndisapproved ads](//support.google.com/authorizedbuyers/answer/6272857) lists the reasons for disapproval of an ad along\nwith instructions for correcting the issue that led to the disapproval.\n| **Note:** The Buyer API provides methods for submitting a creative for verification, checking the status of a creative that you have submitted, seeing disapproval reasons for your submitted creatives, and retrieving a list of all your active creatives. As a proactive measure, you should use these features to check for and fix any problems that might cause your ad to be disapproved.\n|\n| [Download creative status codes](//storage.googleapis.com/adx-rtb-dictionaries/creative-status-codes.txt).\n\nEach disapproved ad that is filtered out is a valuable impression\nwhich you've missed. Therefore, you should always do the following:\n\n1. Take advantage of the [Buyer API](/authorized-buyers/apis/creative-guide) to submit creatives for verification, check the status of a creative that you have submitted, see disapproval reasons for your submitted creatives, and retrieve a list of your active creatives before bidding on the creative ad.\n\n [Download creative status codes](//storage.googleapis.com/adx-rtb-dictionaries/creative-status-codes.txt).\n2. Reach out to your Authorized Buyers account team if you have questions or want to enable the [Buyer API](/authorized-buyers/apis/start), or review your [`creatives`](/authorized-buyers/apis/guides/rtb-api/creatives).\n\n \u003cbr /\u003e"]]
