SearchTermMatchType
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Possible match types for a keyword triggering an ad, including variants.
codeProto definition
| Enums |
AI_MAX
|
Match type for AI Max Search. |
BROAD
|
Broad match. |
EXACT
|
Exact match. |
NEAR_EXACT
|
Exact match (close variant). |
NEAR_PHRASE
|
Phrase match (close variant). |
|
Match type for Performance Max campaigns. |
PHRASE
|
Phrase match. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2025-12-12 UTC.
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