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GoalType
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| Enums |
CUSTOMER_RETENTION
|
Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. See https://support.google.com/google-ads/answer/14792043 to learn more. |
LOYALTY_RETENTION
|
Loyalty retention goal, which allows advertisers to optimize campaigns for retaining loyalty program members. |
NEW_CUSTOMER_ACQUISITION
|
New customer acquisition goal, which allows advertisers to optimize campaigns to acquire new customers. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
UNSPECIFIED
|
Not specified. |
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Last updated 2026-07-27 UTC.
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