Los banners adaptables te permiten especificar el ancho de un anuncio para determinar su tamaño óptimo. y maximizan el rendimiento optimizando el tamaño del anuncio para cada dispositivo. Este enfoque ofrece oportunidades para mejorar el rendimiento.
En comparación con los banners adaptables fijos, los intercalados son más grandes y más altos, y usan alturas variables en lugar de fijas. Los banners adaptables intercalados tienen una altura variable y pueden abarcar toda la pantalla o la altura máxima que especifiques.
Los banners adaptables intercalados se colocan en contenido que se puede desplazar, por ejemplo:
Antes de comenzar
Antes de continuar, asegúrate de haber completado la guía de introducción a los anuncios de banner.
Implementa banners adaptables
A diferencia de los banners adaptables fijos, los intercalados se cargan con un tamaño exclusivo de este formato. Para crear un tamaño de anuncio adaptable intercalado, haz lo siguiente:
Obtén el ancho del dispositivo en uso o establece tu propio ancho si no quieres usar el ancho completo de la pantalla.
Usa los métodos estáticos adecuados en la clase de tamaño del anuncio, como
AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width), para obtener un objeto de tamaño del anuncio adaptable intercalado para la orientación elegida.
Cuando implementes banners adaptables en tu app, ten en cuenta lo siguiente:
Los tamaños de banners adaptables intercalados funcionan mejor cuando se usa el ancho disponible completo. En la mayoría de los casos, este tamaño es el ancho completo de la pantalla del dispositivo en uso o el ancho completo del contenido principal del banner. Debes conocer el ancho de la vista que se colocará en el anuncio, el ancho del dispositivo, el ancho del contenido principal y las áreas seguras aplicables.
Es posible que debas actualizar o crear líneas de pedido nuevas para trabajar con tamaños adaptables. Obtén más información.
Orienta el tamaño del banner adaptable intercalado
Para precargar un anuncio de banner adaptable intercalado para una orientación específica, usa los siguientes métodos:
De forma predeterminada, los banners adaptables intercalados para los que se crea una instancia sin un valor de maxHeight tienen un valor de maxHeight igual a la altura del dispositivo. Para limitar la altura del banner adaptable intercalado, usa el método AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight).
Recursos adicionales
Ejemplos en GitHub
Descarga la aplicación de ejemplo para ver los banners adaptables intercalados en acción.
[null,null,["Última actualización: 2025-09-05 (UTC)"],[[["\u003cp\u003eAdaptive banners optimize ad size for each device, maximizing performance and improving viewability.\u003c/p\u003e\n"],["\u003cp\u003eInline adaptive banners, placed within scrolling content, are larger and use variable heights compared to anchored adaptive banners.\u003c/p\u003e\n"],["\u003cp\u003eYou can control the width and maximum height of inline adaptive banners to fit your layout.\u003c/p\u003e\n"],["\u003cp\u003eImplement inline adaptive banners by specifying the ad size and ad unit ID, and load them using an AdManagerAdRequest.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your Ad Manager line items support adaptive sizes for optimal delivery.\u003c/p\u003e\n"]]],["Inline adaptive banners, which are larger and use variable heights compared to anchored banners, optimize ad size for each device and enhance performance. Implementation involves determining ad width, using methods like `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize` or `AdSize.getInlineAdaptiveBannerAdSize` to get an ad size object, setting the size with `setAdSizes`, and loading the ad with `loadAd`. They can be preloaded for specific orientations or have height limitations using the `maxHeight` parameter. These banners work best at full width and require setting the right width and height.\n"],null,["Select platform: [Android](/ad-manager/mobile-ads-sdk/android/banner/inline-adaptive \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/banner/inline-adaptive \"View this page for the iOS platform docs.\") [Flutter](/ad-manager/mobile-ads-sdk/flutter/banner/inline-adaptive \"View this page for the Flutter platform docs.\")\n\n\u003cbr /\u003e\n\nAdaptive banners let you specify the width of an ad to determine the optimal\nad size. Adaptive banners also maximize performance by optimizing the ad size\nfor each device. This approach results in opportunities for\nimproved performance.\n\nCompared to anchored adaptive banners, inline adaptive banners are larger,\ntaller, and use variable instead of fixed heights. Inline adaptive banners are\nof variable height, and might encompass the entire screen or a maximum height\nthat you specify.\n\nYou place inline adaptive banners in scrolling content, for example:\n\nBefore you begin\n\nBefore continuing, make sure you have completed the getting started guide,\n[Banner ads](/ad-manager/mobile-ads-sdk/android/banner).\n\nImplement adaptive banners\n\nUnlike anchored adaptive banners, inline adapter banners load using an inline\nadaptive banner size. To create an inline adaptive ad size, complete the\nfollowing:\n\n1. Get the width of the device in use, or set your own width if you don't want\n to use the full width of the screen.\n\n Kotlin \n\n private val adWidth: Int\n get() {\n val displayMetrics = resources.displayMetrics\n val adWidthPixels =\n if (Build.VERSION.SDK_INT \u003e= Build.VERSION_CODES.R) {\n val windowMetrics: WindowMetrics = this.windowManager.currentWindowMetrics\n windowMetrics.bounds.width()\n } else {\n displayMetrics.widthPixels\n }\n val density = displayMetrics.density\n return (adWidthPixels / density).toInt()\n } \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/kotlin/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.kt#L70-L83\n\n Java \n\n public int getAdWidth() {\n DisplayMetrics displayMetrics = getResources().getDisplayMetrics();\n int adWidthPixels = displayMetrics.widthPixels;\n\n if (VERSION.SDK_INT \u003e= VERSION_CODES.R) {\n WindowMetrics windowMetrics = this.getWindowManager().getCurrentWindowMetrics();\n adWidthPixels = windowMetrics.getBounds().width();\n }\n\n float density = displayMetrics.density;\n return (int) (adWidthPixels / density);\n } \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/java/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.java#L133-L145\n\n2. Use the appropriate static methods on the ad size class, such as\n\n `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)`\n\n to get an inline adaptive ad size object for the chosen orientation.\n\n Kotlin \n\n val adView = AdView(this@MainActivity)\n adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, adWidth)) \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/kotlin/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.kt#L120-L121\n\n Java \n\n final AdView adView = new AdView(MainActivity.this);\n adView.setAdSize(AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(this, getAdWidth())); \n https://github.com/googleads/googleads-mobile-android-examples/blob/ccc290a583d7f552bdcf81ea76adc05beaa43f0b/java/advanced/InlineAdaptiveBannerExample/app/src/main/java/com/google/android/gms/example/inlineadaptivebannerexample/MainActivity.java#L154-L155\n\n| **Important:** Ad Manager reservation ad sizes can be served in the same ad slot as adaptive banner sized ads. In order to use adaptive banners with Ad Manager reservation ads in the same ad slot, call `setAdSizes` with a list of sizes containing the adaptive size *in addition to* all sizes of reservation ads.\n\nWhen implementing adaptive banners in your app, note these points:\n\n- The inline adaptive banner sizes work best when using the full available width. In most cases, this size is the full width of the device screen in use, or the full width of the banner's parent content. You must know the width of the view to place in the ad, the device width, the parent content width, and applicable safe areas.\n\n\u003c!-- --\u003e\n\n- You may need to update or create new line items to work with adaptive sizes. [Learn more](//support.google.com/admanager/answer/9464128).\n\nOrient inline adaptive banner size\n\nTo preload an inline adaptive banner ad for a specific orientation, use the\nfollowing methods:\n\n- [`AdSize.getPortraitInlineAdaptiveBannerAdSize(Context context, int width)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getPortraitInlineAdaptiveBannerAdSize(android.content.Context,int))\n\n- [`AdSize.getLandscapeInlineAdaptiveBannerAdSize(Context context, int width)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getLandscapeInlineAdaptiveBannerAdSize(android.content.Context,int))\n\nIf your app supports both portrait and landscape views, and you want to preload\nan adaptive banner ad in the current orientation, use\n\n[`AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(Context context, int width)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getCurrentOrientationInlineAdaptiveBannerAdSize(android.content.Context,int))\n\nThis method loads an ad in the current orientation.\n\nLimit inline adaptive banner height\n\nBy default, inline adaptive banners instantiated without a `maxHeight` value\nhave a `maxHeight` equal to the device height. To limit the inline adaptive\nbanner height, use the\n\n[`AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight)`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/AdSize#getInlineAdaptiveBannerAdSize(int,int))\n\nmethod.\n\nAdditional resources\n\nExamples on GitHub\n\nDownload the sample application to see inline adaptive banners in action.\n\n[Java](//github.com/googleads/googleads-mobile-android-examples/tree/main/java/advanced/InlineAdaptiveBannerExample)\n[Kotlin](//github.com/googleads/googleads-mobile-android-examples/tree/main/kotlin/advanced/InlineAdaptiveBannerExample)\n\n\u003cbr /\u003e"]]