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Se o app usar WKWebView para mostrar conteúdo da Web, é recomendável configurá-lo para que o conteúdo possa ser monetizado de maneira ideal com anúncios.
Este guia mostra como fornecer informações sobre a configuração de um objeto WKWebView.
Conteúdo de mídia
As configurações padrão do WKWebView não são otimizadas para anúncios em vídeo. Use as APIs
WKWebViewConfiguration
para configurar seu WKWebView para reprodução inline e reprodução automática de vídeo.
Swift
importWebKitclassViewController:UIViewController{varwebView:WKWebView!overridefuncviewDidLoad(){super.viewDidLoad()// Initialize a WKWebViewConfiguration object.letwebViewConfiguration=WKWebViewConfiguration()// Let HTML videos with a "playsinline" attribute play inline.webViewConfiguration.allowsInlineMediaPlayback=true// Let HTML videos with an "autoplay" attribute play automatically.webViewConfiguration.mediaTypesRequiringUserActionForPlayback=[]// Initialize the WKWebView with your WKWebViewConfiguration object.webView=WKWebView(frame:view.frame,configuration:webViewConfiguration)view.addSubview(webView)}}
Objective-C
@importWebKit;#import "ViewController.h"@interfaceViewController()@property(nonatomic,strong)WKWebView*webView;@end@implementationViewController-(void)viewDidLoad{[superviewDidLoad];// Initialize a WKWebViewConfiguration object.WKWebViewConfiguration*webViewConfiguration=[[WKWebViewConfigurationalloc]init];// Let HTML videos with a "playsinline" attribute play inline.webViewConfiguration.allowsInlineMediaPlayback=YES;// Let HTML videos with an "autoplay" attribute play automatically.webViewConfiguration.mediaTypesRequiringUserActionForPlayback=WKAudiovisualMediaTypeNone;// Initialize the WKWebView with your WKWebViewConfiguration object.self.webView=[[WKWebViewalloc]initWithFrame:self.view.frameconfiguration:webViewConfiguration];[self.viewaddSubview:self.webView];}
Carregar conteúdo da visualização da Web
Os cookies e os URLs de página são importantes para a monetização da visualização da Web e só funcionam
como esperado quando load(_:) é usado com um URL baseado em rede. Para otimizar o desempenho do
WKWebView,
recomendamos carregar o conteúdo da Web de um URL baseado em rede.
Swift
importWebKitvarwebview:WKWebview!classViewController:UIViewController{overridefuncviewDidLoad(){super.viewDidLoad()// Initialize a WKWebViewConfiguration object.letwebViewConfiguration=WKWebViewConfiguration()// Let HTML videos with a "playsinline" attribute play inline.webViewConfiguration.allowsInlineMediaPlayback=true// Let HTML videos with an "autoplay" attribute play automatically.webViewConfiguration.mediaTypesRequiringUserActionForPlayback=[]// Initialize the WKWebView with your WKWebViewConfiguration object.webView=WKWebView(frame:view.frame,configuration:webViewConfiguration)view.addSubview(webView)// Load the URL for optimized web view performance.guardleturl=URL(string:"https://google.github.io/webview-ads/test/")else{return}letrequest=URLRequest(url:url)webView.load(request)}}
Objective-C
@importWebKit;#import "ViewController.h"@interfaceViewController()@property(nonatomic,strong)WKWebView*webView;@end@implementationViewController-(void)viewDidLoad{[superviewDidLoad];// Initialize a WKWebViewConfiguration object.WKWebViewConfiguration*webViewConfiguration=[[WKWebViewConfigurationalloc]init];// Let HTML videos with a "playsinline" attribute play inline.webViewConfiguration.allowsInlineMediaPlayback=YES;// Let HTML videos with an "autoplay" attribute play automatically.webViewConfiguration.mediaTypesRequiringUserActionForPlayback=WKAudiovisualMediaTypeNone;// Initialize the WKWebView with your WKWebViewConfiguration object.self.webView=[[WKWebViewalloc]initWithFrame:self.view.frameconfiguration:webViewConfiguration];[self.viewaddSubview:self.webview];// Load the URL for optimized web view performance.NSURL*url=[NSURLURLWithString:@"https://google.github.io/webview-ads/test/"];NSURLRequest*request=[NSURLRequestrequestWithURL:url];[webViewloadRequest:request];}
Testar a visualização da Web
Durante o desenvolvimento do app, recomendamos que você carregue este URL de teste:
para verificar se essas configurações têm o efeito desejado nos anúncios. O URL de teste tem critérios de sucesso para uma integração completa se o seguinte for observado:
Configurações da visualização da Web
Como os cookies primários funcionam
JavaScript ativado
Anúncio em vídeo
O anúncio em vídeo é reproduzido inline e não abre no player
integrado de tela cheia.
O anúncio em vídeo é reproduzido automaticamente sem que você precise clicar no botão de reprodução.
O anúncio em vídeo pode ser reproduzido novamente
Depois que o teste for concluído, substitua o URL de teste pelo URL que a visualização da Web
pretende carregar.
[null,null,["Última atualização 2025-09-02 UTC."],[[["\u003cp\u003eTo optimize iOS app monetization with ads in WKWebView, configure it for inline video playback and automatic play.\u003c/p\u003e\n"],["\u003cp\u003eLoad web content using network-based URLs for optimal WKWebView performance and monetization.\u003c/p\u003e\n"],["\u003cp\u003eIf loading content from other sources, include the Publisher Provided Identifier (PPID) and page URL to minimize monetization impact.\u003c/p\u003e\n"],["\u003cp\u003eUse the provided test URL during development to verify settings and ad functionality before replacing it with your intended URL.\u003c/p\u003e\n"]]],["To optimize `WKWebView` for ad monetization, configure each instance with `WKWebViewConfiguration`. Enable inline playback for HTML videos using `allowsInlineMediaPlayback = true`, and allow automatic video play by setting `mediaTypesRequiringUserActionForPlayback` to an empty array (Swift) or `WKAudiovisualMediaTypeNone` (Objective-C). Load web content using `load(_:)` with a network-based URL for proper cookie and URL functionality. During development, test with `https://webview-api-for-ads-test.glitch.me#webview-settings-tests` to verify cookie, JavaScript, inline, autoplay, and replayable video ad settings.\n"],null,["If your app utilizes `\n`[WKWebView](//developer.apple.com/documentation/webkit/wkwebview) to display web content, it's\nrecommended to configure it so that content can be optimally monetized with ads.\n\nThis guide shows you how to provide information about how to configure a\n`WKWebView` object.\n| **Important:** To properly set up and optimize `WKWebView`, apply all of the following recommendations to each `WKWebView` instance in your app.\n\nMedia Content\n\nDefault `WKWebView` settings are not optimized for video ads. Use the\n[`WKWebViewConfiguration`](//developer.apple.com/documentation/webkit/wkwebviewconfiguration)\nAPIs to configure your `WKWebView` for inline playback and automatic video play. \n\nSwift \n\n import WebKit\n\n class ViewController: UIViewController {\n\n var webView: WKWebView!\n\n override func viewDidLoad() {\n super.viewDidLoad()\n\n // Initialize a WKWebViewConfiguration object.\n let webViewConfiguration = WKWebViewConfiguration()\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = true\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = []\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n webView = WKWebView(frame: view.frame, configuration: webViewConfiguration)\n view.addSubview(webView)\n }\n }\n\nObjective-C \n\n @import WebKit;\n\n #import \"ViewController.h\"\n\n @interface ViewController ()\n\n @property(nonatomic, strong) WKWebView *webView;\n\n @end\n\n @implementation ViewController\n\n - (void)viewDidLoad {\n [super viewDidLoad];\n\n // Initialize a WKWebViewConfiguration object.\n WKWebViewConfiguration *webViewConfiguration = [[WKWebViewConfiguration alloc] init];\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = YES;\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = WKAudiovisualMediaTypeNone;\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n self.webView = [[WKWebView alloc] initWithFrame:self.view.frame configuration:webViewConfiguration];\n [self.view addSubview:self.webView];\n }\n\nLoad web view content\n\nCookies and page URLs are important for web view monetization and only function\nas expected when\n[`load(_:)`](//developer.apple.com/documentation/webkit/wkwebview/1414954-load) is used with a network-based URL. For optimized\n`WKWebView` performance,\nwe strongly recommend loading web content from a network-based URL.\n\n\nSwift \n\n import WebKit\n\n var webview: WKWebview!\n\n class ViewController: UIViewController {\n override func viewDidLoad() {\n super.viewDidLoad()\n\n // Initialize a WKWebViewConfiguration object.\n let webViewConfiguration = WKWebViewConfiguration()\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = true\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = []\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n webView = WKWebView(frame: view.frame, configuration: webViewConfiguration)\n view.addSubview(webView)\n\n // Load the URL for optimized web view performance.\n guard let url = URL(string: \"https://google.github.io/webview-ads/test/\") else { return }\n let request = URLRequest(url: url)\n webView.load(request)\n }\n }\n\nObjective-C \n\n @import WebKit;\n\n #import \"ViewController.h\"\n\n @interface ViewController ()\n\n @property(nonatomic, strong) WKWebView *webView;\n\n @end\n\n @implementation ViewController\n\n - (void)viewDidLoad {\n [super viewDidLoad];\n\n // Initialize a WKWebViewConfiguration object.\n WKWebViewConfiguration *webViewConfiguration = [[WKWebViewConfiguration alloc] init];\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = YES;\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = WKAudiovisualMediaTypeNone;\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n self.webView = [[WKWebView alloc] initWithFrame:self.view.frame configuration:webViewConfiguration];\n [self.view addSubview:self.webview];\n\n // Load the URL for optimized web view performance.\n NSURL \\*url = \\[NSURL URLWithString:@\"https://google.github.io/webview-ads/test/\"\\];\n NSURLRequest \\*request = \\[NSURLRequest requestWithURL:url\\];\n \\[webView loadRequest:request\\];\n }\n\n| **Tip:** If you need to load web view content from others means, such as HTML, you can mitigate the negative impact on monetization by transmitting the [Publisher Provided Identifier](//support.google.com/admanager/answer/2880055#setting_the_identifier) (PPID) and the relevant page URL ([GPT](/publisher-tag/guides/passback-tags#specify_page_url) \\| [AdSense](/adsense/management/reference/rest/v2/Dimension)) along with your web view request. These changes mitigate the monetization loss compared to loading web content from a network-based URL.\n\nTest the web view\n\nDuring app development, we recommend that you load this test URL: \n\n https://google.github.io/webview-ads/test/\n\nto verify these settings have the intended effect on ads. The test URL has\nsuccess criteria for a complete integration if the following are observed:\n\nWeb view settings\n\n- First-party cookies work\n- JavaScript enabled\n\nVideo ad\n\n- The video ad plays inline and does not open in the full screen built-in player\n- The video ad plays automatically without clicking the play button\n- The video ad is replayable\n\nAfter testing is complete, substitute the test URL with the URL the web view\nintends to load."]]